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I'm Stuart McIlreavy, an SEO professional with a broad range of digital media and production skills. I have a knack for hacking on WordPress and love helping businesses—from startups to established brands—achieve measurable success in SEO. I specialise in technical and on-page SEO, content optimization, and e-commerce growth. I enjoy building and optimizing WordPress/WooCommerce sites, managing complex product catalogs, and running multi-channel campaigns to drive measurable results.…I'm Stuart McIlreavy, an SEO professional with a broad range of digital media and production skills. I have a knack for hacking on WordPress and love helping businesses—from startups to established brands—achieve measurable success in SEO. I specialise in technical and on-page SEO, content optimization, and e-commerce growth. I enjoy building and optimizing WordPress/WooCommerce sites, managing complex product catalogs, and running multi-channel campaigns to drive measurable results.

Stuart McIlreavy

SEO Expert, Web Developer, Content Creator, +2

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I'm Stuart McIlreavy, an SEO professional with a broad range of digital media and production skills. I have a knack for hacking on WordPress and love helping businesses—from startups to established brands—achieve measurable success in SEO. I specialise in technical and on-page SEO, content optimization, and e-commerce growth. I enjoy building and optimizing WordPress/WooCommerce sites, managing complex product catalogs, and running multi-channel campaigns to drive measurable results.…I'm Stuart McIlreavy, an SEO professional with a broad range of digital media and production skills. I have a knack for hacking on WordPress and love helping businesses—from startups to established brands—achieve measurable success in SEO. I specialise in technical and on-page SEO, content optimization, and e-commerce growth. I enjoy building and optimizing WordPress/WooCommerce sites, managing complex product catalogs, and running multi-channel campaigns to drive measurable results.

Available to hire

I’m Stuart McIlreavy, an SEO professional with a broad range of digital media and production skills. I have a knack for hacking on WordPress and love helping businesses—from startups to established brands—achieve measurable success in SEO.

I specialise in technical and on-page SEO, content optimization, and e-commerce growth. I enjoy building and optimizing WordPress/WooCommerce sites, managing complex product catalogs, and running multi-channel campaigns to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Japanese

Beginner

Thai

Beginner

Work Experience

SEO & Ecommerce Lead at CBD.TV

November 1, 2023 - October 31, 2025

Led on-site SEO and ecommerce optimization for an online CBD portal; managed relationships with credit card processors and ecommerce partners; built WordPress/WooCommerce experience and developed digital video channels (YouTube, TikTok, BitChute).

Self-employed Sabbatical at Self-employed

November 1, 2022 - August 31, 2023

Took a 12-month sabbatical traveling in Southeast Asia; pursued personal website projects and strategic planning for future engagements.

Technical SEO Lead at Websites That Sell

May 1, 2022 - November 30, 2022

Led technical SEO strategy across 40+ client sites; planned monthly SEO roadmaps; implemented technical optimizations; collaborated with content teams to produce optimized content.

SEO Specialist

February 1, 2022 - May 31, 2022

Ran monthly strategy planning across client sites; managed monthly reporting across 40+ client sites; identified and implemented technical optimizations; collaborated with content teams.

Independent E-Commerce Founder at Independent E-Commerce

October 1, 2017 - November 30, 2021

Developed a network of WordPress/WooCommerce retail websites; managed importing from USA and Asia; handled customer support and logistics; achieved top keyword rankings for multiple years and generated over $500k in product sales.

Ecommerce & Marketing Specialist at Aussie Batteries & Solar

June 1, 2021 - September 30, 2021

Led WordPress development for the brand site; managed technical SEO across multiple sites; grew brand site traffic; managed paid and organic social campaigns; contributed to tens of thousands of dollars in monthly lead revenue.

Search Engine Optimization Manager at Westfield

August 1, 2014 - May 31, 2016

Led on-site optimisation across the product browse experience; collaborated with engineers to create an optimisation pipeline; implemented hundreds of technical optimisations; worked with US site optimisation during global initiatives.

Search Engine Optimization Manager at iProspect

August 1, 2013 - March 31, 2014

In-house for Real Insurance; identified and mitigated issues leading to Google reconsideration; produced optimisations across multiple properties; liaised between iProspect and Real Insurance and collaborated with paid media

Search Engine Optimization Manager at Starcom

August 1, 2012 - August 31, 2013

Led optimisation for Virgin Mobile account; focused on technical SEO on a high-traffic site; integrated SEO with SEM and used rank tracking to inform strategy.

SEO Analyst at Forward Internet Group

November 1, 2010 - July 31, 2011

Delivered SEO training for uSwitch business managers; completed technical audit and implemented recommendations; introduced Marketing/SEO tech to the team.

SEO Manager at Emperor

June 1, 2009 - November 30, 2010

Delivered growth in uniques and revenue; developed and commercialised agency's search offering; trained internal teams on SEO fundamentals.