I help ecommerce and software teams turn messy web platforms into faster, cleaner, revenue-driving systems. I’ve worked across Shopify Plus, DTC ecommerce, subscriptions, payments, CMS platforms, migrations, and full-stack product development — but the real value is practical business impact: smoother checkout flows, faster storefronts, cleaner launch processes, better marketing pages, and fewer technical bottlenecks slowing the team down. At MyFitFoods, I led a BigCommerce-to-Shopify migration and ecommerce improvements that contributed to MRR growing from $300K to $600K. At Full Glass Wine Co., I supported multiple high-volume wine brands with Shopify Plus replatforming, storefront improvements, landing page migrations, automation, and ecommerce infrastructure upgrades. At Graveflex, I worked directly with clients to turn business needs into technical delivery across Shopify, subscriptions, and custom platform work. I’m strongest when a business needs someone who can bridge strategy and execution: understand the commercial goal, clean up the technical path, and ship the work without constant hand-holding. I can help with Shopify/ecommerce builds, platform cleanup, migrations, landing pages, performance improvements, CMS workflows, integrations, technical audits, and ongoing development support.

I help ecommerce and software teams turn messy web platforms into faster, cleaner, revenue-driving systems. I’ve worked across Shopify Plus, DTC ecommerce, subscriptions, payments, CMS platforms, migrations, and full-stack product development — but the real value is practical business impact: smoother checkout flows, faster storefronts, cleaner launch processes, better marketing pages, and fewer technical bottlenecks slowing the team down. At MyFitFoods, I led a BigCommerce-to-Shopify migration and ecommerce improvements that contributed to MRR growing from $300K to $600K. At Full Glass Wine Co., I supported multiple high-volume wine brands with Shopify Plus replatforming, storefront improvements, landing page migrations, automation, and ecommerce infrastructure upgrades. At Graveflex, I worked directly with clients to turn business needs into technical delivery across Shopify, subscriptions, and custom platform work. I’m strongest when a business needs someone who can bridge strategy and execution: understand the commercial goal, clean up the technical path, and ship the work without constant hand-holding. I can help with Shopify/ecommerce builds, platform cleanup, migrations, landing pages, performance improvements, CMS workflows, integrations, technical audits, and ongoing development support.

Available to hire

I help ecommerce and software teams turn messy web platforms into faster, cleaner, revenue-driving systems.

I’ve worked across Shopify Plus, DTC ecommerce, subscriptions, payments, CMS platforms, migrations, and full-stack product development — but the real value is practical business impact: smoother checkout flows, faster storefronts, cleaner launch processes, better marketing pages, and fewer technical bottlenecks slowing the team down.

At MyFitFoods, I led a BigCommerce-to-Shopify migration and ecommerce improvements that contributed to MRR growing from $300K to $600K. At Full Glass Wine Co., I supported multiple high-volume wine brands with Shopify Plus replatforming, storefront improvements, landing page migrations, automation, and ecommerce infrastructure upgrades. At Graveflex, I worked directly with clients to turn business needs into technical delivery across Shopify, subscriptions, and custom platform work.

I’m strongest when a business needs someone who can bridge strategy and execution: understand the commercial goal, clean up the technical path, and ship the work without constant hand-holding.

I can help with Shopify/ecommerce builds, platform cleanup, migrations, landing pages, performance improvements, CMS workflows, integrations, technical audits, and ongoing development support.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior Software Engineer at Full Glass Wine Co
July 1, 2025 - April 20, 2026
Led Shopify Plus platforming for CScout & Celler, migrating the brand from a custom ecommerce setup to Shopify Plus with a new custom theme, several thousand SKUs, product/catalog data migration, and internal staff training. Contributed to measurable revenue lift across key wine brands by supporting rebrands, site-wide theming, conversion-focused storefront improvements, and infrastructure upgrades. Built custom Shopify storefront functionality including a guided wine consultant experience to aid product discovery and higher-intent purchasing journeys. Migrated Splash Wines pages from PageFly to native Shopify Liquid, improving maintainability and enabling A/B testing across landing pages. Implemented full-site Shopify theme updates, re-theming, and re-sk in s for Wine Insiders and Splash Wines, shipping responsive, brand-aligned ecommerce experiences. Built an automated wine-damage claim reporting system, improving internal operations by streamlining issue reporting and visibility. Su
Senior UX Designer & Software Engineer at MyFit Foods
January 1, 2024 - March 1, 2026
Led the full-scale migration of a high-revenue ecommerce platform from BigCommerce to Shopify within six months. Implemented performance optimizations, UX enhancements, and a modular design approach to support scalable growth. Delivered a reusable marketing component library and modern funnel improvements tailored to MyFit Foods’ products, replacing outdated funnels with high-quality, scalable components. Drove data-driven decisions through analytics and A/B testing, collaborating with product, design, and marketing to achieve organizational goals.
Senior Software Engineer at Graveflex
July 1, 2022 - January 1, 2024
Led the transition of PetPlate’s platform from a hard-coded Stripe/Ruby project to a Shopify-integrated solution using Next.js and Ruby, modernizing tech stack and improving scalability. Acted as primary client liaison, translating client needs into actionable technical solutions and ensuring alignment with business goals. Mentored junior engineers, fostering skill development and knowledge sharing. Spearheaded phased migration of multi-client storefronts from Big Commerce to Shopify, preserving SEO equity during re-platforming. Implemented middleware to sync Big Commerce API data with Shopify meta fields, reducing migration downtime.
Software Engineer at Wecre8 Websites
December 1, 2020 - July 1, 2022
Developed and implemented responsive user interfaces, transforming detailed design specifications into seamless, user-friendly web experiences. Collaborated with a cross-functional team to deliver robust web solutions with seamless integration and functionality while adhering to industry best practices and delivering high-quality, scalable code.
Software Engineer at IBYNN
August 1, 2020 - June 1, 2021
Streamlined project timelines for IBYNN, a price comparison application, by optimizing workflows and collaborating with the CEO to drive timely delivery. Implemented advanced web scraping techniques to aggregate and compare prices from multiple sources, providing real-time, accurate data. Optimized application performance by streamlining backend processes and enhancing data retrieval efficiency. Collaborated with the CEO to align technical development with strategic vision and business goals.
Junior Software Engineer at Azeemi Technologies
August 1, 2020 - June 1, 2021
Developed user interfaces as per design team specifications and contributed to project components across StarFace World Marketing Site and related Grav eflex initiatives, ensuring robust web solutions and clean integration with backend services.
Senior Software Engineer at Gravelflex
July 1, 2022 - January 1, 2024
Led the migration of PetPlate's platform from a hard-coded Stripe/Ruby stack to a Shopify-integrated solution using Next.js and Ruby, modernizing the tech stack and improving scalability. Acted as primary client liaison, translating needs into actionable technical solutions and aligning with business goals. Mentored junior engineers, fostering skill development and knowledge sharing. Spearheaded phased migration of multiple client storefronts from BigCommerce to Shopify, preserving SEO equity during replatforming. Implemented middleware to synchronize BigCommerce API data with Shopify meta fields, reducing migration downtime.

Education

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Qualifications

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Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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