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I am a T-shaped marketer with 10 years of global marketing experience. As a global campaigns manager, I have helped businesses create strong positioning, brand authority, and pipeline at international and regional levels by launching full-funnel Demand Generation campaigns. My efforts are not limited to impressions, form fills, or MQLs; I focus on delivering Pipeline and Closed Won deals by collaborating with the sales and customer success teams. I have experience training Gen-AI tools to produce marketing content and copies to scale demand-gen efforts and improve team efficiencies. I am proficient at managing and integrating marketing tech stacks to provide full visibility of KPIs and enable data-driven decisions.…I am a T-shaped marketer with 10 years of global marketing experience. As a global campaigns manager, I have helped businesses create strong positioning, brand authority, and pipeline at international and regional levels by launching full-funnel Demand Generation campaigns. My efforts are not limited to impressions, form fills, or MQLs; I focus on delivering Pipeline and Closed Won deals by collaborating with the sales and customer success teams. I have experience training Gen-AI tools to produce marketing content and copies to scale demand-gen efforts and improve team efficiencies. I am proficient at managing and integrating marketing tech stacks to provide full visibility of KPIs and enable data-driven decisions.

SUMEET PHULWANI

Marketer, Marketing Strategist, Growth Marketer, +2

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I am a T-shaped marketer with 10 years of global marketing experience. As a global campaigns manager, I have helped businesses create strong positioning, brand authority, and pipeline at international and regional levels by launching full-funnel Demand Generation campaigns. My efforts are not limited to impressions, form fills, or MQLs; I focus on delivering Pipeline and Closed Won deals by collaborating with the sales and customer success teams. I have experience training Gen-AI tools to produce marketing content and copies to scale demand-gen efforts and improve team efficiencies. I am proficient at managing and integrating marketing tech stacks to provide full visibility of KPIs and enable data-driven decisions.…I am a T-shaped marketer with 10 years of global marketing experience. As a global campaigns manager, I have helped businesses create strong positioning, brand authority, and pipeline at international and regional levels by launching full-funnel Demand Generation campaigns. My efforts are not limited to impressions, form fills, or MQLs; I focus on delivering Pipeline and Closed Won deals by collaborating with the sales and customer success teams. I have experience training Gen-AI tools to produce marketing content and copies to scale demand-gen efforts and improve team efficiencies. I am proficient at managing and integrating marketing tech stacks to provide full visibility of KPIs and enable data-driven decisions.

Available to hire

I am a T-shaped marketer with 10 years of global marketing experience. As a global campaigns manager, I have helped businesses create strong positioning, brand authority, and pipeline at international and regional levels by launching full-funnel Demand Generation campaigns.

My efforts are not limited to impressions, form fills, or MQLs; I focus on delivering Pipeline and Closed Won deals by collaborating with the sales and customer success teams. I have experience training Gen-AI tools to produce marketing content and copies to scale demand-gen efforts and improve team efficiencies. I am proficient at managing and integrating marketing tech stacks to provide full visibility of KPIs and enable data-driven decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Duck Creek Technologies (Formerly Risk Control Technologies)

May 1, 2024 - March 31, 2026

Developed product positioning and messaging to differentiate offerings among 1500+ Insurtech products; led demand-generation campaigns across NAM, EMEA, and APAC; organized 9 events annually generating over $2M in attributed pipeline with 15x ROI; oversaw digital demand-gen campaigns expanding net-new pipeline by 3x and driving cross-sell opportunities along the customer journey; conducted market research to tailor persona-based sales collateral; trained BDR and Sales teams on Gen AI tools to craft engaging outreach; leveraged Gen AI to scale content (webinars, whitepapers, guides, landing pages, emails), boosting engagement by 300%; managed post-acquisition integration to ensure a smooth transition.

Global Campaigns Manager at Alcumus

March 1, 2022 - January 31, 2024

Developed and executed global campaigns and full-funnel content to drive demand and pipeline into NAM and EMEA across multiple channels (SEM, SEO, email, social, webinars, review sites, retargeting, and media partnerships); owned all marketing channels and optimization; improved landing-page conversions by 20% and reduced CPL by 50%; partnered with global product marketing on GTM strategies and launches; managed a digital team of 4 and fostered experimentation to maximize ROI; worked with insights and strategy teams to capture intent data for key accounts and orchestrate ABM campaigns; collaborated with in-house and external partners to deliver global thought leadership webinars (avg. 400+ registrations, 55% attendance); aligned marketing with sales objectives to support growth.

Marketing Manager at Alcumus

March 1, 2021 - February 28, 2022

Managed marketing for Contractor Management SaaS, owning SEM, SEO, email, social, webinars, review sites, remarketing, and media partnerships across NAM and EMEA; improved landing-page performance and ABM effectiveness; partnered with the global product marketing team to develop targeted go-to-market strategies and oversee launches; led a digital team of 4 and championed experimentation to optimize ROI; collaborated with insights teams to capture intent data for key accounts and orchestrate ABM campaigns; executed global webinars to elevate brand authority and speaker profiles; worked closely with sales to ensure alignment with revenue objectives.

Marketing Specialist at SquareOne Technologies LLC.

July 1, 2015 - August 31, 2018

Key point of contact for partner marketing with OpenText, Qlik, and Hyland; managed an annual marketing budget over $200,000 and ensured timely execution to drive revenue growth; identified demand opportunities for new product launches and executed ABM campaigns to penetrate broader departments within existing accounts; exceeded revenue targets with a 1:10 cost-to-revenue ratio; created ad copy, webinar content, and emails aligned to lifecycle stages; managed projects including Marketing Automation tool implementation, website development, and roadshows across multiple cities with internal staff and external vendors.

Marketing Executive at Intermetal Ltd.

March 1, 2013 - June 30, 2015

Conducted market research for upcoming infrastructure projects; planned exhibitions and conferences and oversaw stand builds and logistics; managed PPC campaigns, social campaigns, and monitored SEO rankings; created and updated marketing collateral; managed annual marketing budget; ensured marketing objectives supported ISO auditing and process improvements.

Marketing Specialist at SquareOne Technologies LLC

July 1, 2015 - August 1, 2018

Served as the primary partner-marketing contact for OpenText, Qlik, Hyland; managed annual marketing budget (>$200k) and ensured timely delivery to achieve partner revenue growth; identified demand opportunities for new product launches and executed ABM campaigns within existing accounts; consistently exceeded revenue targets with a 1:10 cost-to-revenue ratio; created compelling ad copies, webinar content, and lifecycle emails; led projects including marketing automation tool implementation, website development, and multi-city roadshows with internal and external teams.