Suraj Pratap

Directed creative vision for multi-season collections, achieving a 20% increase in consumer engagement. Led design, marketing, and production teams to deliver trend-driven collections in sync with brand strategy. Integrated Agile workflows and performance dashboards to achieve 95% on-time project delivery. Enhanced digital campaign impact by boosting online visibility by 25% through innovative visual storytelling. Champion data-driven assortment planning, improving design efficiency and reducing sampling costs by 15%.

Directed end-to-end design process for sustainable collections, driving 18% sales growth. Oversaw VM and brand campaign visuals, achieving 30% uplift in store footfall and social media engagement. Streamlined vendor collaboration and tech pack processes, reducing production timelines by 15%. Introduced consumer-insight-driven design decisions, aligning collections with market trends and improving sell-through rates.

Delivered trend-aligned sportswear and casual collections, driving 15% increase in category sales. Improved production accuracy by 10% through enhanced tech pack management. Advocated for sustainable fabrics, reducing material waste by 18%. Implemented WGSN-driven trend analysis, enabling faster response to seasonal shifts and boosting speed-to-market. Developed vendor training programs to standardize quality benchmarks, reducing rework rates by 12%.