Freelance Social Media Strategist at Circles.Life

Developed and executed social media strategies for Circles.Life, a leading multinational telecommunications company in Singapore, driving brand awareness, engagement, and conversions. Spearheaded a transformative social media strategy overhaul, pivoting from traditional approaches to innovative, trend-driven initiatives that boosted relevance and resonance with the target audience. Created engaging content, increasing audience interaction. Collaborated with cross-functional teams to integrate social media with marketing objectives. Protected brand integrity through expert community management and crisis management on social media. Analyzed and reported on social media performance metrics to optimize strategies.