I am Swathi Lakshmanan, a graphic designer with over 10 years of experience in creating visually compelling graphics, logos, and branding materials across various industries. Proven expertise in typography, visual consistency, and maintaining brand identity across multiple platforms. Proficient in industry-standard design software and Figma, with a strong focus on attention to detail. Adaptable at working independently and remotely, demonstrating excellent creative and artistic abilities. Graphic design professional focused on delivering cohesive branding and visually engaging interfaces. Experienced across web and print, collaborating with cross-functional teams to translate brand strategy into compelling visuals while maintaining quality and consistency across all channels.…

Swathi Lakshmanan

I am Swathi Lakshmanan, a graphic designer with over 10 years of experience in creating visually compelling graphics, logos, and branding materials across various industries. Proven expertise in typography, visual consistency, and maintaining brand identity across multiple platforms. Proficient in industry-standard design software and Figma, with a strong focus on attention to detail. Adaptable at working independently and remotely, demonstrating excellent creative and artistic abilities. Graphic design professional focused on delivering cohesive branding and visually engaging interfaces. Experienced across web and print, collaborating with cross-functional teams to translate brand strategy into compelling visuals while maintaining quality and consistency across all channels.…

Available to hire

I am Swathi Lakshmanan, a graphic designer with over 10 years of experience in creating visually compelling graphics, logos, and branding materials across various industries. Proven expertise in typography, visual consistency, and maintaining brand identity across multiple platforms. Proficient in industry-standard design software and Figma, with a strong focus on attention to detail. Adaptable at working independently and remotely, demonstrating excellent creative and artistic abilities.

Graphic design professional focused on delivering cohesive branding and visually engaging interfaces. Experienced across web and print, collaborating with cross-functional teams to translate brand strategy into compelling visuals while maintaining quality and consistency across all channels.

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Language

English
Fluent

Work Experience

Director of Marketing Operations & UX Lead at Curious AI
March 1, 2024 - Present
Lead graphic design and branding initiatives for a Generative AI startup, ensuring visual consistency across all digital platforms. Design logos, icons, and visual elements that effectively communicate the brand's identity. Utilize typography skills to enhance readability and brand personality in various marketing materials. Work independently in a remote setting, managing design projects from concept to completion.
UI/UX Designer at Choras Charas - Destination for Arts
April 1, 2019 - March 1, 2024
Created visually appealing graphics and maintained brand consistency for an arts and crafts organization. Designed logos and branding materials that reflect the ethnic and cultural essence of the products. Ensure typographic excellence and visual harmony across websites, mobile apps, and marketing collateral. Collaborated with cross-functional teams remotely to align design with brand strategy.
Freelance Graphic Designer and Consultant at Self-employed
March 1, 2016 - April 1, 2019
Provided comprehensive graphic design and branding services to clients in various industries. Designed logos, packaging, and marketing materials for health-conscious and eco-friendly brands. Applied strong typography to enhance brand messages and improve visual communication. Maintained visual consistency across different platforms, including eCommerce sites and social media.
Graphic Designer and Consultant at Edutech India
January 1, 2013 - September 1, 2014
Created visually engaging educational materials as a graphic designer. Worked closely with content developers to design informative graphics. Applied typography skills to improve readability in educational content. Ensured consistent branding and design standards across all materials.

Education

M.S. in Visual Communication at SRM University, Chennai, India
January 1, 2011 - January 1, 2013
Bachelor's in Computer Applications at Guru Nanak College of Arts and Science, Chennai, India
January 11, 2030 - January 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education
    paper Video editing for Wedding and student projects

    I craft meaningful visual stories that capture emotion, clarity, and purpose. From weddings filled with once-in-a-lifetime moments to student projects that need structure and impact, I focus on clean cuts, smooth transitions, balanced pacing, and thoughtful storytelling.

    For social media creators and brands, I create engaging short-form and long-form content optimized for each platformReels, Shorts, YouTube, and moreensuring your message connects instantly with your audience.

    Services include color correction, audio cleanup, captions, motion elements, and format optimization. Whether its a cinematic wedding edit, an academic presentation, or scroll-stopping content, I bring creativity, precision, and timely delivery to every project.

    Your footage deserves to be seen, felt, and rememberedand I make that happen.