Alloy Rebrand

Evolving from PR to Integrated Marketing

ARPR (Anna Ruth PR)—founded ten years ago by one ambitious woman —had a mission to change the status quo of PR firms by integrating more measurable marketing services. Over the years, it evolved into an award-winning agency with expanded capabilities to solve big problems and provide transformative results for clients. However, the brand didn’t align with all the growth that had occurred.

The pandemic was a sure catalyst for internal reevaluation and ARPR realized its brand was outdated and did not reflect its own growth and maturity. The challenge was to rename the company, change the visual brand, and implement these changes across the company while sustaining its core essence and sense of internal camaraderie.

Alloy—defined as a metal made by combining two or more metallic elements to give greater strength to resistance or corrosion— serves as the perfect metaphor for what the company represents: integrated marketing for global tech brands. With this new name, the company has more room for growth as it expands its capabilities, clientele, and partnerships to the global market.

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