I am a results-driven marketing professional with 3+ years of experience delivering multi-channel campaigns across B2B and B2C spaces. I thrive in fast-paced environments, turning data into actionable strategies that grow engagement, brand visibility, and ROI. I excel at content strategy, email marketing, paid media, SEO, and social media, and I bring hands-on experience with Salesforce, Pardot, Google Analytics, WordPress, and Canva to every project.

Sydney Batters

I am a results-driven marketing professional with 3+ years of experience delivering multi-channel campaigns across B2B and B2C spaces. I thrive in fast-paced environments, turning data into actionable strategies that grow engagement, brand visibility, and ROI. I excel at content strategy, email marketing, paid media, SEO, and social media, and I bring hands-on experience with Salesforce, Pardot, Google Analytics, WordPress, and Canva to every project.

Available to hire

I am a results-driven marketing professional with 3+ years of experience delivering multi-channel campaigns across B2B and B2C spaces. I thrive in fast-paced environments, turning data into actionable strategies that grow engagement, brand visibility, and ROI.

I excel at content strategy, email marketing, paid media, SEO, and social media, and I bring hands-on experience with Salesforce, Pardot, Google Analytics, WordPress, and Canva to every project.

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Language

English
Fluent

Work Experience

Marketing Manager at Ritual Media Agency
April 1, 2025 - Present
Plan and execute digital marketing campaigns for a diverse client base including real estate companies, small businesses, and personal brands, delivering an average 18% increase in engagement, reach, and lead generation within 30 days of campaign launch. Manage end-to-end Google Ads and Meta Ads campaigns, optimized bidding, and performance reporting to improve cost-per-lead and ROAS. Develop and execute SEO strategies, produce short-form video content, and build platform-native assets to boost client visibility.
Customer Success Associate at Formula Fig
October 1, 2024 - Present
Managed client relationships using CRM tools, resolved inquiries and maintained high satisfaction scores in a fast-paced environment across digital and in-person channels. Analyzed customer feedback and collaborated with internal teams to implement improvements, contributing to increased retention and service quality.
Project Manager at Lillup
September 1, 2023 - June 1, 2024
Managed digital product initiatives at a B2B SaaS company, coordinating cross-functional teams and increasing on-time project delivery by 20% through structured workflows and clear communication. Reduced project cycles by 15% by onboarding teams to improved project management software and streamlining backlog management in a remote-first technology environment.
Sales Support Coordinator at Royal Bank of Canada Insurance
April 1, 2022 - September 30, 2022
Designed and distributed company-wide newsletters optimized for mobile responsiveness and readability, improving open rates and employee engagement. Created marketing materials and communications using strong copywriting and data management skills to support cross-functional alignment.
Marketing Manager at Lumine Coffee
October 1, 2021 - May 31, 2022
Drove a 35% increase in sales over 3 months by planning and executing Google Ads and Facebook Ads campaigns, optimizing targeting and creative assets to maximize performance and ROI. Monitored and reported on website traffic, campaign performance, and audience engagement using Google Analytics, delivering weekly insights to inform strategy. Managed social media content creation and publishing, achieving significant audience growth within 3 months through strategic partnerships and short-form content.
Marketing Manager at Virtual Media Agency
April 1, 2025 - Present
Spearhead multi-channel marketing campaigns across content, social media, email, and paid advertising for a portfolio of B2B and B2C clients, driving an average 18% increase in engagement, reach, and lead generation within 30 days of campaign launch. Develop and execute comprehensive content marketing strategies, producing high-quality long and short-form content for blogs, social media, email campaigns, and promotional materials aligned with each client’s brand and business objectives. Manage end-to-end email marketing campaigns, building and maintaining segmented lists, designing campaigns in email platforms, and analyzing open rates, click-through rates, and conversions to optimize strategy and improve ROI. Plan and execute paid advertising campaigns across Google Ads and Meta Ads, optimizing targeting, bidding strategies, and creative assets to maximize conversions and ROAS. Implement SEO strategies including keyword research, on-page optimization, and content recommendations to
Marketing Manager at Lumen Coffee
October 1, 2021 - May 1, 2022
Drove a 35% increase in sales over 3 months by planning and executing Google Ads and Facebook Ads campaigns, optimizing targeting and creative assets to maximize performance and ROI. Tracked and analyzed website traffic, campaign performance, and audience engagement using Google Analytics, delivering weekly performance reports with actionable insights to improve future campaigns. Managed social media content creation, planning, and publishing across platforms, achieving significant audience growth within 3 months through strategic partnerships and influencer collaborations.

Education

Certification at Emily Carr University of Art + Design
January 11, 2030 - April 16, 2026
Associate of Arts (AA), Marketing at Camosun College
January 11, 2030 - April 16, 2026
Certification: User Experience Design at Emily Carr University of Art + Design
January 11, 2030 - April 16, 2026
Associate of Arts (AA), Business Administration – Marketing at Camosun College
January 11, 2030 - April 16, 2026
Certification in User Experience Design at Emily Carr University of Art + Design
January 11, 2030 - April 16, 2026
Associate of Arts (AA) – Marketing at Camosun College
January 11, 2030 - April 16, 2026

Qualifications

Salesforce Certified Marketing Cloud Engagement Foundations
January 11, 2030 - April 16, 2026
Salesforce Certified Marketing Cloud Engagement Foundations
January 11, 2030 - April 16, 2026
Salesforce Certified Marketing Cloud Engagement Foundations
January 11, 2030 - April 16, 2026

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment, Software & Internet, Retail