I’ve been crafting in Photoshop for years — my whole design career is built on photo manipulation and high-detail visual building. Combining this craft approach with AI has opened up a completely new creative space for me, and I really enjoy working in this hybrid way. I’ve been in the industry for 22 years, and for about the last 10 I’ve focused on craft design and art direction at Hungarian advertising agencies. During this time, many of the campaigns I worked on won awards both locally and internationally. As one of WWF’s lead designers, I had the chance to create several award-winning projects, including Roomies from the Wild, which performed very well in multiple competitions.
This year, my AI-based WWF campaign, Missing Collectibles, also won several awards.
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It was even shortlisted as the only entry in the “Best Use of AI” category at its latest competition, which was a big moment for me and confirmed that this direction is worth pushing further.
I’m always looking for challenges. The projects I enjoy most are the ones where I don’t know the solution at the beginning — when I have to explore, experiment, and create something in a completely new way. That process keeps me motivated. I currently work at an agency and also run my own freelance practice, which allows me to take on a wide variety of projects and keep growing.
I’ve worked with brands like WWF, Netflix, RTL, TV2, Yettel, Lidl, National Geographic, Dreher, Foodora, Aldi, Spar, MOL, Groupama, and several pharmaceutical companies. For a few years I also created many packaging designs for pharma brands, which gave me useful experience in a more structured, detail-heavy field.
In the past years, I built a Stranger Things fanart portfolio on Instagram, which eventually led to real work with Netflix. I had the chance to contribute to 3 projects connected to the series. Since 2016, I’ve also been involved in various international projects, which helped broaden my perspective and creative workflow.
I’m now looking to step out of my usual environment and find new challenges. I don’t want to stay too comfortable — I believe change is good, even if it’s not easy. Every step like this helps me grow creatively and personally.
Most of my international work has been done in written English, and I’m comfortable communicating this way. My spoken English still needs improvement, but I’m working on it, and with a bit of time I can reach the level needed for calls and live discussions.
Thank you for your time. I’d be happy to talk further.
Best regards,
Sandor
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