I’ve been crafting in Photoshop for years — my whole design career is built on photo manipulation and high-detail visual building. Combining this craft approach with AI has opened up a completely new creative space for me, and I really enjoy working in this hybrid way. I’ve been in the industry for 22 years, and for about the last 10 I’ve focused on craft design and art direction at Hungarian advertising agencies. During this time, many of the campaigns I worked on won awards both locally and internationally. As one of WWF’s lead designers, I had the chance to create several award-winning projects, including Roomies from the Wild, which performed very well in multiple competitions. This year, my AI-based WWF campaign, Missing Collectibles, also won several awards. _Website not available. Sign in: https://www.twine.net/signup_ It was even shortlisted as the only entry in the “Best Use of AI” category at its latest competition, which was a big moment for me and confirmed that this direction is worth pushing further. I’m always looking for challenges. The projects I enjoy most are the ones where I don’t know the solution at the beginning — when I have to explore, experiment, and create something in a completely new way. That process keeps me motivated. I currently work at an agency and also run my own freelance practice, which allows me to take on a wide variety of projects and keep growing. I’ve worked with brands like WWF, Netflix, RTL, TV2, Yettel, Lidl, National Geographic, Dreher, Foodora, Aldi, Spar, MOL, Groupama, and several pharmaceutical companies. For a few years I also created many packaging designs for pharma brands, which gave me useful experience in a more structured, detail-heavy field. In the past years, I built a Stranger Things fanart portfolio on Instagram, which eventually led to real work with Netflix. I had the chance to contribute to 3 projects connected to the series. Since 2016, I’ve also been involved in various international projects, which helped broaden my perspective and creative workflow. I’m now looking to step out of my usual environment and find new challenges. I don’t want to stay too comfortable — I believe change is good, even if it’s not easy. Every step like this helps me grow creatively and personally. Most of my international work has been done in written English, and I’m comfortable communicating this way. My spoken English still needs improvement, but I’m working on it, and with a bit of time I can reach the level needed for calls and live discussions. Thank you for your time. I’d be happy to talk further. Best regards, Sandor

Sándor Szalay

I’ve been crafting in Photoshop for years — my whole design career is built on photo manipulation and high-detail visual building. Combining this craft approach with AI has opened up a completely new creative space for me, and I really enjoy working in this hybrid way. I’ve been in the industry for 22 years, and for about the last 10 I’ve focused on craft design and art direction at Hungarian advertising agencies. During this time, many of the campaigns I worked on won awards both locally and internationally. As one of WWF’s lead designers, I had the chance to create several award-winning projects, including Roomies from the Wild, which performed very well in multiple competitions. This year, my AI-based WWF campaign, Missing Collectibles, also won several awards. _Website not available. Sign in: https://www.twine.net/signup_ It was even shortlisted as the only entry in the “Best Use of AI” category at its latest competition, which was a big moment for me and confirmed that this direction is worth pushing further. I’m always looking for challenges. The projects I enjoy most are the ones where I don’t know the solution at the beginning — when I have to explore, experiment, and create something in a completely new way. That process keeps me motivated. I currently work at an agency and also run my own freelance practice, which allows me to take on a wide variety of projects and keep growing. I’ve worked with brands like WWF, Netflix, RTL, TV2, Yettel, Lidl, National Geographic, Dreher, Foodora, Aldi, Spar, MOL, Groupama, and several pharmaceutical companies. For a few years I also created many packaging designs for pharma brands, which gave me useful experience in a more structured, detail-heavy field. In the past years, I built a Stranger Things fanart portfolio on Instagram, which eventually led to real work with Netflix. I had the chance to contribute to 3 projects connected to the series. Since 2016, I’ve also been involved in various international projects, which helped broaden my perspective and creative workflow. I’m now looking to step out of my usual environment and find new challenges. I don’t want to stay too comfortable — I believe change is good, even if it’s not easy. Every step like this helps me grow creatively and personally. Most of my international work has been done in written English, and I’m comfortable communicating this way. My spoken English still needs improvement, but I’m working on it, and with a bit of time I can reach the level needed for calls and live discussions. Thank you for your time. I’d be happy to talk further. Best regards, Sandor

Available to hire

I’ve been crafting in Photoshop for years — my whole design career is built on photo manipulation and high-detail visual building. Combining this craft approach with AI has opened up a completely new creative space for me, and I really enjoy working in this hybrid way. I’ve been in the industry for 22 years, and for about the last 10 I’ve focused on craft design and art direction at Hungarian advertising agencies. During this time, many of the campaigns I worked on won awards both locally and internationally. As one of WWF’s lead designers, I had the chance to create several award-winning projects, including Roomies from the Wild, which performed very well in multiple competitions.
This year, my AI-based WWF campaign, Missing Collectibles, also won several awards.
Website not available. Sign in: https://www.twine.net/signup
It was even shortlisted as the only entry in the “Best Use of AI” category at its latest competition, which was a big moment for me and confirmed that this direction is worth pushing further.
I’m always looking for challenges. The projects I enjoy most are the ones where I don’t know the solution at the beginning — when I have to explore, experiment, and create something in a completely new way. That process keeps me motivated. I currently work at an agency and also run my own freelance practice, which allows me to take on a wide variety of projects and keep growing.
I’ve worked with brands like WWF, Netflix, RTL, TV2, Yettel, Lidl, National Geographic, Dreher, Foodora, Aldi, Spar, MOL, Groupama, and several pharmaceutical companies. For a few years I also created many packaging designs for pharma brands, which gave me useful experience in a more structured, detail-heavy field.
In the past years, I built a Stranger Things fanart portfolio on Instagram, which eventually led to real work with Netflix. I had the chance to contribute to 3 projects connected to the series. Since 2016, I’ve also been involved in various international projects, which helped broaden my perspective and creative workflow.
I’m now looking to step out of my usual environment and find new challenges. I don’t want to stay too comfortable — I believe change is good, even if it’s not easy. Every step like this helps me grow creatively and personally.
Most of my international work has been done in written English, and I’m comfortable communicating this way. My spoken English still needs improvement, but I’m working on it, and with a bit of time I can reach the level needed for calls and live discussions.
Thank you for your time. I’d be happy to talk further.

Best regards,
Sandor

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Experience Level

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Expert
Expert
Expert
Expert
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Hungarian
Fluent

Work Experience

Art Director at Freelancer
March 1, 2022 - Present
Art Director at Artificial Group Agency
March 1, 2022 - October 16, 2025
Art Director at Greenroom Agency
May 1, 2019 - October 16, 2025
Founder at 525 Creative Lab Kft.
November 1, 2012 - Present
Art Director at E-Content Solutions
September 1, 2013 - October 16, 2025
Senior Designer at Armadillo Agency
May 1, 2011 - October 16, 2025
Designer at Tópark Project
January 1, 2009 - October 16, 2025
Designer at Prospero Communication
April 1, 2008 - October 16, 2025
DTP Operator at Csiki-Bege Company
March 1, 2008 - October 16, 2025
Typesetter at SZAL AY PRINT
August 1, 2004 - October 16, 2025
Freelancer / Art Director at Freelancer
March 1, 2022 - Present
Freelance art direction and design for RTL, Budapest Brand, WWF, Budapest Park, Netflix.
Art Director at Artificial Group Agency
June 1, 2019 - March 31, 2022
Art direction for RTL, Yettel, MNB, MOL, ALDI, Lidl.
Art Director at Greenroom Agency
September 1, 2013 - May 31, 2019
Art direction for SPAR, MOL, GROUPAMA.
Art Director at E-CONTENT SOLUTIONS
May 1, 2011 - September 30, 2013
Art direction for various clients and campaigns.
Senior Designer at Armadillo Agency
January 1, 2009 - May 31, 2011
Senior designer focusing on brand and print design.
Designer at Tópark Project
August 1, 2007 - January 31, 2009
Designer working on packaging and print design.
Designer at Prospero Communication
February 1, 2007 - April 30, 2008
Designer for print and digital design projects.
DTP Operator at Csiki-Bege Company
June 1, 2005 - March 31, 2008
DTP operator handling layout and pagination.
Typesetter at SZAL AY PRINT
September 1, 2003 - August 31, 2004
Typesetting for printed materials.
Freelancer / Art Director at Self-employed
March 1, 2022 - Present
Freelance art direction for RTL, Budapest Brand, WWF, Budapest Park, Netflix.
DTP Operator at Csiki-Bege Company
September 1, 2003 - August 1, 2004
DTP Operator.
Typesetter at Szalay Print
September 1, 2003 - August 1, 2004
Typesetter.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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