I am a marketing strategist focused on helping businesses turn their social media presence into a structured, results-driven system. Rather than starting with content alone, I approach marketing through positioning, messaging, and sales flow — ensuring that every activity has a clear purpose, whether it’s increasing visibility, building authority, or driving conversions. My work is centered around creating strategies that align with business goals and deliver measurable impact. I specialize in brand positioning, purpose-driven content strategy, and Meta advertising, with a strong emphasis on optimizing communication and the customer journey. From defining the right message to managing campaigns and improving performance, I help brands build scalable systems that support long-term growth — not just short-term engagement.…

Tamara Rašić

I am a marketing strategist focused on helping businesses turn their social media presence into a structured, results-driven system. Rather than starting with content alone, I approach marketing through positioning, messaging, and sales flow — ensuring that every activity has a clear purpose, whether it’s increasing visibility, building authority, or driving conversions. My work is centered around creating strategies that align with business goals and deliver measurable impact. I specialize in brand positioning, purpose-driven content strategy, and Meta advertising, with a strong emphasis on optimizing communication and the customer journey. From defining the right message to managing campaigns and improving performance, I help brands build scalable systems that support long-term growth — not just short-term engagement.…

Available to hire

I am a marketing strategist focused on helping businesses turn their social media presence into a structured, results-driven system. Rather than starting with content alone, I approach marketing through positioning, messaging, and sales flow — ensuring that every activity has a clear purpose, whether it’s increasing visibility, building authority, or driving conversions. My work is centered around creating strategies that align with business goals and deliver measurable impact.

I specialize in brand positioning, purpose-driven content strategy, and Meta advertising, with a strong emphasis on optimizing communication and the customer journey. From defining the right message to managing campaigns and improving performance, I help brands build scalable systems that support long-term growth — not just short-term engagement.

See more

Language

English
Advanced

Work Experience

Digital Marketing Manager at Neparno 10
November 1, 2022 - March 2, 2025
Managed and coordinated various digital marketing projects for multiple clients; organized tasks, set objectives, and supervised team members to ensure timely project delivery. Created engaging social media content and email campaigns; managed website updates, product uploads, blog posts, and site design coordination with developers. Monitored and reported on Google Analytics data; prepared monthly performance reports; communicated with clients to align goals, branding, and project timelines.
Digital Marketing Specialist at Tamara's Freelance
April 1, 2025 - Present
Developed and executed social media strategies, email marketing campaigns, and content calendars; created and edited video content for social media campaigns; organized website creation projects; designed logos and branding for multiple brands; managed and monitored Google and Facebook advertising campaigns; produced monthly performance reports and provided data-driven recommendations to clients; maintained direct communication to align with client goals.
Digital Marketing Specialist / Freelancer at Self-employed
April 1, 2025 - Present
Organized and oversaw website creation projects, ensuring design, content, and functionality meet client needs. Designed logos, business cards, and digital advertisements for multiple brands. Filmed and edited video content for social media campaigns. Developed and executed social media strategies, email marketing campaigns, and content calendars. Monitored campaign performance, analyzed metrics, and optimized strategies for engagement and growth. Communicated directly with clients to align on goals, branding, and project timelines.
Digital Marketing Specialist / Freelancer Projects at Tamara Digital Marketing (Self-Employed)
April 1, 2025 - Present
Apr 2025 – Present: Manage Instagram, Facebook, and TikTok profiles for clients across various industries. Organize and oversee website creation projects, ensuring design, content, and functionality meet client needs. Design logos, business cards, and digital advertisements for multiple brands. Film and edit video content for social media campaigns. Develop and execute social media strategies, email marketing campaigns, and content calendars. Monitor campaign performance, analyze metrics, and optimize strategies for engagement and growth. Communicate directly with clients to align on goals, branding, and project timelines.
Digital Marketing Specialist / Freelance Projects at Independent / Freelance
April 1, 2025 - Present
Organized and oversaw social media content, email campaigns, and digital marketing activities for various clients across different industries. Developed and executed social media strategies, email campaigns, and content calendars. Monitored campaign performance and provided recommendations.

Education

General Management at Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia
October 1, 2016 - September 28, 2022
General Management at Faculty of Organizational Sciences, University of Belgrade – Belgrade, Serbia
January 11, 2030 - January 1, 2022

Qualifications

Digital Marketing Certificate
January 11, 2030 - April 14, 2026
Digital Marketing Certificate – Angie Digital Masterclass
January 11, 2030 - April 14, 2026
Digital Marketing Course by Milan Maglov
January 11, 2030 - April 14, 2026
Digital Marketing Certificate – Angie Digital, Masterclass
January 11, 2030 - April 14, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper Džambo pet E-commerce Shopify

    Developed a fully optimized Shopify e-commerce store for Džambo Pet, with a strong focus on user experience, intuitive navigation, and conversion rate optimization.

    The platform was designed to provide a seamless shopping journey, from product discovery to checkout, ensuring clarity, speed, and ease of use across all devices. Special attention was given to site structure, category organization, and product presentation to enhance usability and reduce friction in the buying process.

    Implemented best practices in UX/UI design, including clear call-to-actions, optimized product pages, and streamlined checkout flows to maximize conversions.

    Built a scalable B2C solution capable of supporting business growth, product expansion, and increased traffic, while maintaining high performance and flexibility for future upgrades and integrations.