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Hi, I'm Tan Syn Yee. I'm a marketing professional with experience in content strategy, campaign ideation, and brand storytelling, and I'm pivoting into performance marketing. I enjoy turning insights into growth and crafting stories that resonate with audiences. I have a strong understanding of audience behaviour and creative optimization, with a track record of driving user acquisition, engagement, and conversions. I thrive on collaborative work, data-informed decision making, and turning complex ideas into clear, actionable campaigns.…Hi, I'm Tan Syn Yee. I'm a marketing professional with experience in content strategy, campaign ideation, and brand storytelling, and I'm pivoting into performance marketing. I enjoy turning insights into growth and crafting stories that resonate with audiences. I have a strong understanding of audience behaviour and creative optimization, with a track record of driving user acquisition, engagement, and conversions. I thrive on collaborative work, data-informed decision making, and turning complex ideas into clear, actionable campaigns.

Tan Syn Yee

Marketing Strategist, Brand Strategist, Content Strategist, +6

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Hi, I'm Tan Syn Yee. I'm a marketing professional with experience in content strategy, campaign ideation, and brand storytelling, and I'm pivoting into performance marketing. I enjoy turning insights into growth and crafting stories that resonate with audiences. I have a strong understanding of audience behaviour and creative optimization, with a track record of driving user acquisition, engagement, and conversions. I thrive on collaborative work, data-informed decision making, and turning complex ideas into clear, actionable campaigns.…Hi, I'm Tan Syn Yee. I'm a marketing professional with experience in content strategy, campaign ideation, and brand storytelling, and I'm pivoting into performance marketing. I enjoy turning insights into growth and crafting stories that resonate with audiences. I have a strong understanding of audience behaviour and creative optimization, with a track record of driving user acquisition, engagement, and conversions. I thrive on collaborative work, data-informed decision making, and turning complex ideas into clear, actionable campaigns.

Available to hire

Hi, I’m Tan Syn Yee. I’m a marketing professional with experience in content strategy, campaign ideation, and brand storytelling, and I’m pivoting into performance marketing. I enjoy turning insights into growth and crafting stories that resonate with audiences.

I have a strong understanding of audience behaviour and creative optimization, with a track record of driving user acquisition, engagement, and conversions. I thrive on collaborative work, data-informed decision making, and turning complex ideas into clear, actionable campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Independent Artist & Creator

January 1, 2025 - Present

Driven by a love for storytelling and creating things by hand, I run a small creative venture where I transform original illustrations and clay creations into products that connect with people through creativity and self-expression. I design and produce original illustrated merchandising and handmade clay accessories (keychains, stickers, hair clips). I manage end-to-end product development from concept ideation and illustration to production and quality control. I liaise with suppliers and manufacturers to source materials, coordinate production, and ensure timely delivery. I conceptualised and executed the visual identity, product display strategy, and booth setup for Craft Festival 2025, creating a cohesive brand experience. I also manage inventory, sales, and customer engagement at in-person markets to deepen brand understanding.

Marketing & Communications Executive at Anywheel Pte. Ltd.

October 1, 2023 - Present

Own end-to-end social media and digital marketing strategy across Instagram, TikTok, Facebook, and LinkedIn, driving brand growth, engagement, and user acquisition. Led paid social campaigns delivering 80k+ impressions, 3k+ clicks, and 60+ subscription conversions per campaign for Anywheel Pass. Scaled Instagram following by 278% and launched TikTok from scratch, achieving 5,000+ likes within 6 months with an 8% average engagement rate. Built hands-on social CRM to boost community loyalty and retention, and developed integrated campaigns across paid social, organic content, partnerships, and on-ground activities (including SG Bike-to-Anywheel migration and major events). Managed external agencies and partnerships (Frame The Folks, Hydro Flask, ART-DIS, In Warm Regard). Led media communications, press materials, and crisis responses; served as media liaison and supported events including OCBC Cycle 2025 and Tour de France Singapore Criteria 2025. Mentored interns and designed campaign l

Employer Branding Intern at Shopee Pte. Ltd.

July 1, 2021 - November 1, 2021

Founded and grew the organisation's Telegram channel to 2,000 subscribers in 2 months by promoting events and community initiatives. Leveraged competitor and audience insights to improve marketing strategies and drive engagement for technical events and workshops. Collaborated cross-functionally with designers to produce cohesive, on-brand publicity collaterals. Managed end-to-end development of promotional materials, including copywriting and creative direction. Drove a 30% increase in attendance for Tech @ Shopee Career Day through targeted marketing campaigns.

Tax Officer at Inland Revenue Authority of Singapore (IRAS)

March 1, 2019 - June 1, 2019

Demonstrated confident and eloquent communication to taxpayers. Executed frontline duties at counter and over the telephone with enquiring taxpayers. Liaised with enforcement departments to collect overdue taxes.