I'm a dynamic and detail-oriented fashion professional with expertise in luxury events, PR, and brand strategy. I have a proven track record delivering high-profile fashion shows, managing international collaborations, and driving digital brand growth. As a trilingual professional (French, English, Arabic) with cross-cultural experience across Europe, the Americas, and the Middle East, I thrive in collaborative environments and bring a friendly, proactive approach to every project. I also helm Baba’s Girl, an upcycling brand that blends sustainability with modern fashion.…

Tara Sarouphim

I'm a dynamic and detail-oriented fashion professional with expertise in luxury events, PR, and brand strategy. I have a proven track record delivering high-profile fashion shows, managing international collaborations, and driving digital brand growth. As a trilingual professional (French, English, Arabic) with cross-cultural experience across Europe, the Americas, and the Middle East, I thrive in collaborative environments and bring a friendly, proactive approach to every project. I also helm Baba’s Girl, an upcycling brand that blends sustainability with modern fashion.…

Available to hire

I’m a dynamic and detail-oriented fashion professional with expertise in luxury events, PR, and brand strategy. I have a proven track record delivering high-profile fashion shows, managing international collaborations, and driving digital brand growth.

As a trilingual professional (French, English, Arabic) with cross-cultural experience across Europe, the Americas, and the Middle East, I thrive in collaborative environments and bring a friendly, proactive approach to every project. I also helm Baba’s Girl, an upcycling brand that blends sustainability with modern fashion.

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Skills

Experience Level

Language

French
Fluent
English
Fluent
Arabic
Intermediate
Spanish; Castilian
Beginner

Work Experience

Founder & Brand Designer at Baba’s Girl
December 1, 2024 - November 13, 2025
Founded an upcycling brand, leading design, branding, and marketing. Implemented marketing strategies, generating 850K+ social media reach, achieving a 45% engagement rate and community growth. Executed high-impact pop-up events across multiple countries, integrating activation strategies that drove a sold-out performance.
Event Coordinator - Freelance at Georges Chakra
July 31, 2025 - July 31, 2025
Oversaw model fittings and final styling preparations, orchestrated backstage operations with seamless show flow, logistics planning, on-site execution, and post-event reporting. Coordinated with models, hair and makeup teams to guarantee timely execution.
Account Manager at Faith Connexion (Faith Tribe)
June 30, 2025 - June 30, 2025
Onboarded 4 new designers, managed Shopify data and acted as the primary account manager. Analyzed market trends to refine communication strategies and enhance platform functionalities, boosting online traffic by 30%.
PR, Events & VIP Relations Coordinator at Freelance
June 30, 2025 - June 30, 2025
Managed production of Paris Fashion Week shows and Miami Design Week events, overseeing venues, casting, guest lists, showrooms and logistics while leading a team of 20+ interns. Led VIP relations and guest management for a 300+ person after-party in collaboration with Ellen von Unwerth. Coordinated with PR teams in France, the U.S., and the Middle East, securing 40+ international press features across top outlets. Coordinated photoshoots and supported ecommerce and merchandising operations to optimize the customer journey and boost digital sales by 23%.
Showroom Coordinator at Christian Dior
December 31, 2021 - December 31, 2021
Supported buyers & stylists, ensuring seamless order processing and personalized luxury experiences for top-tier clients and retailers.
Head of Cabine at Elie Saab
March 1, 2020 - November 13, 2025
Supported press teams backstage and coordinated model and stylist communications during the show. Managed a team of 15+ interns, overseeing model fittings, lineup, and last-minute adjustments.
Communication Assistant at Zuhair Murad
July 31, 2018 - July 31, 2018
Coordinated press communications and media coverage across Europe and the Middle East, contributing to key PR placements. Styled high-profile clients and celebrities for events and red carpets. Supported production and preparation for major fashion events, ensuring smooth execution of press and client-facing activities.
Public Relations Assistant at Georges Hobeika
March 31, 2018 - March 31, 2018
Oversaw press release distribution and coordinated international send-outs to media, stylists, and showrooms. Managed client relations and VIP fittings during pre-event preparations and fashion weeks. Handled sample trafficking and ensured timely communication with global PR contacts.
Assitant at Impact BBDO
June 27, 2016 - August 1, 2016
Social Media Manager at Let's Be Sol
June 1, 2020 - Present
Handling Instagram account : @letsbesol Coordinated photoshoots for social media purposes

Education

BA Fashion Business at Istituto Marangoni
January 1, 2019 - January 1, 2022
Inside LVMH Certificate at Inside LVMH
January 11, 2030 - November 13, 2025
Management of Fashion and Luxury Companies at Università Bocconi
January 1, 2019 - December 31, 2019
Mathematics, Computer Science, Accounting courses at American University of Beirut
January 1, 2018 - December 31, 2018
Fashion Challenges, Graphic Design and Event Planning at Yale University
June 1, 2016 - August 31, 2016
French Baccalaureate in Science (specialized in Computer Science) at Grand Lycee Franco-Libanais
January 1, 2003 - January 1, 2018

Qualifications

BA Fashion Business (Double Diploma)
January 1, 2019 - January 1, 2022
Inside LVMH Certificate
January 11, 2030 - November 13, 2025
Management of Fashion and Luxury Companies
January 1, 2019 - December 31, 2019
Fashion Challenges, Graphic Design and Event Planning
June 1, 2016 - August 31, 2016
French Baccalaureate in Science (Computer Science)
January 1, 2003 - January 1, 2018

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality

Skills

Experience Level