A ground-up mobile experience for a platform helping women grow personally and economically, turning self-reflection into a personalised, habit-forming journey.
My contribution
- Mapped the end-to-end journey from onboarding and diagnostic through daily content, community and rewards
- Designed the personalised growth diagnostic and supporting user flows
- Created the warm visual language and custom illustration system
- Developed streaks, rewards and feedback loops to encourage daily engagement
- Delivered a complete developer-ready UX specification
The result is a coherent product experience designed to turn a one-off download into a supportive daily habit.
Case study: https://www.twine.net/signin
- UI Designer
- UX Designer
