I’m a senior design leader and creative professional with 15+ years of experience across art direction, brand identity, campaign development, and hands-on graphic design. I translate briefs into focused, high-impact work, combining strong layout/typography craft with reliable production across digital and print.
I’ve led design from initial concept through final delivery, partnering confidently with clients and cross-functional teams—whether remotely or in person. I also mentor junior designers, strengthen creative quality and consistency through reviews and practical guidance, and manage priorities, handoffs, and delivery so campaigns land on time and stay on brand.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
- Mapped the end-to-end journey from onboarding and diagnostic through daily content, community and rewards
- Designed the personalised growth diagnostic and supporting user flows
- Created the warm visual language and custom illustration system
- Developed streaks, rewards and feedback loops to encourage daily engagement
- Delivered a complete developer-ready UX specification
A ground-up mobile experience for a platform helping women grow personally and economically, turning self-reflection into a personalised, habit-forming journey.
My contribution
The result is a coherent product experience designed to turn a one-off download into a supportive daily habit.
Case study: https://www.twine.net/signin
- Created a repeatable visual system for social media and campaign announcements
- Designed event, certification webinar and sector-awareness graphics
- Built a consistent cover and typography system across nine technical publications
- Produced short-form campaign video assets for major programme announcements
An ongoing design partnership for an FCDO-funded regional trade programme connecting exporters, policymakers and industry across six Southern African countries.
My contribution
The work gave a five-year regional initiative a clear, consistent presence across social, print and motion, supporting an audience of 921 organic Facebook followers.
Case study: https://www.twine.net/signin
- Created the logo and green-led visual identity system
- Designed business cards, letterhead and a 16-page corporate profile
- Shaped the brand voice, manifesto, values and promise
- Designed and built the website across services, regional markets and contact
A full brand identity and website build for a regional FMCG sourcing and distribution partner, created to give a young business the confidence and consistency of an established player.
My contribution
The result is a cohesive brand across web, print and stationery, with tools designed to open doors with new suppliers, retailers and logistics partners.
Case study: https://www.twine.net/signin
- Developed the 2025 campaign art direction across colour, typography, collage and graphic language
- Structured dates, venue and artist information across clear, high-energy formats
- Extended the identity to stage screens, fascia, banners and environmental touchpoints
- Connected the visual system with event photography to capture the festival in action
A living campaign identity for one of Zimbabwe’s defining music weekends, translated from digital promotion into a large-scale festival environment.
My contribution
The result was a flexible, recognisable campaign system that moved confidently from social announcements to the live experience.
[View the full case study](https://www.twine.net/signin
- Mapped the end-to-end user journey and information architecture
- Designed wireframes and flows for onboarding, barcode scanning, rewards and redemption
- Created a personalised coffee-preference quiz and product discovery experience
- Designed the e-commerce journey from browsing through checkout
- Built a bold, brand-consistent design system and developer-ready specification
A complete mobile app UX/UI experience for Nescafé’s loyalty programme, connecting sign-up, receipt-linked rewards, personalised product discovery, shopping and checkout in one coherent journey.
My contribution
[View the full case study](https://www.twine.net/signin
- Developed the KA monogram, wordmark and flexible identity system
- Structured the website around clear user journeys: services, process and contact
- Translated complex practice areas into accessible, plain-language pages
- Designed and built the responsive experience across desktop and mobile
A full rebrand and responsive website redesign for a specialist South African immigration law firm, created to feel as precise, considered and trustworthy as the legal advice it represents.
My contribution
The result replaced a generic template presence with a distinctive, credible brand and a site purpose-built around the firm’s service offering.
[View the full case study](https://www.twine.net/signin
Hire a Graphic Designer
We have the best graphic designer experts on Twine. Hire a graphic designer in Johannesburg today.