Tawanda K. Chambe

Available to hire

I’m a senior design leader and creative professional with 15+ years of experience across art direction, brand identity, campaign development, and hands-on graphic design.

About

I’m a senior design leader and creative professional with 15+ years of experience across art direction, brand identity, campaign development, and hands-on graphic design. I translate briefs into focused, high-impact work, combining strong layout/typography craft with reliable production across digital and print.

I’ve led design from initial concept through final delivery, partnering confidently with clients and cross-functional teams—whether remotely or in person. I also mentor junior designers, strengthen creative quality and consistency through reviews and practical guidance, and manage priorities, handoffs, and delivery so campaigns land on time and stay on brand.

  • Joined June 2024

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail
  • Education

Projects · 6

A ground-up mobile experience for a platform helping women grow personally and economically, turning self-reflection into a personalised, habit-forming journey.

My contribution

  • Mapped the end-to-end journey from onboarding and diagnostic through daily content, community and rewards
  • Designed the personalised growth diagnostic and supporting user flows
  • Created the warm visual language and custom illustration system
  • Developed streaks, rewards and feedback loops to encourage daily engagement
  • Delivered a complete developer-ready UX specification

The result is a coherent product experience designed to turn a one-off download into a supportive daily habit.

Case study: https://www.twine.net/signin

An ongoing design partnership for an FCDO-funded regional trade programme connecting exporters, policymakers and industry across six Southern African countries.

My contribution

  • Created a repeatable visual system for social media and campaign announcements
  • Designed event, certification webinar and sector-awareness graphics
  • Built a consistent cover and typography system across nine technical publications
  • Produced short-form campaign video assets for major programme announcements

The work gave a five-year regional initiative a clear, consistent presence across social, print and motion, supporting an audience of 921 organic Facebook followers.

Case study: https://www.twine.net/signin

A full brand identity and website build for a regional FMCG sourcing and distribution partner, created to give a young business the confidence and consistency of an established player.

My contribution

  • Created the logo and green-led visual identity system
  • Designed business cards, letterhead and a 16-page corporate profile
  • Shaped the brand voice, manifesto, values and promise
  • Designed and built the website across services, regional markets and contact

The result is a cohesive brand across web, print and stationery, with tools designed to open doors with new suppliers, retailers and logistics partners.

Case study: https://www.twine.net/signin

A living campaign identity for one of Zimbabwe’s defining music weekends, translated from digital promotion into a large-scale festival environment.

My contribution

  • Developed the 2025 campaign art direction across colour, typography, collage and graphic language
  • Structured dates, venue and artist information across clear, high-energy formats
  • Extended the identity to stage screens, fascia, banners and environmental touchpoints
  • Connected the visual system with event photography to capture the festival in action

The result was a flexible, recognisable campaign system that moved confidently from social announcements to the live experience.

[View the full case study](https://www.twine.net/signin

A complete mobile app UX/UI experience for Nescafé’s loyalty programme, connecting sign-up, receipt-linked rewards, personalised product discovery, shopping and checkout in one coherent journey.

My contribution

  • Mapped the end-to-end user journey and information architecture
  • Designed wireframes and flows for onboarding, barcode scanning, rewards and redemption
  • Created a personalised coffee-preference quiz and product discovery experience
  • Designed the e-commerce journey from browsing through checkout
  • Built a bold, brand-consistent design system and developer-ready specification

[View the full case study](https://www.twine.net/signin

A full rebrand and responsive website redesign for a specialist South African immigration law firm, created to feel as precise, considered and trustworthy as the legal advice it represents.

My contribution

  • Developed the KA monogram, wordmark and flexible identity system
  • Structured the website around clear user journeys: services, process and contact
  • Translated complex practice areas into accessible, plain-language pages
  • Designed and built the responsive experience across desktop and mobile

The result replaced a generic template presence with a distinctive, credible brand and a site purpose-built around the firm’s service offering.

[View the full case study](https://www.twine.net/signin

Work experience· 8 roles

Design Lead · Etail HeroOct 2024 – Present · 2 yrs 2 mos

Overseeing all design projects, from conception to delivery. Reviewing Junior Designers’ work to ensure high quality. Attend Client meetings. Manage internal creative processes.

Senior Graphic Designer · MetroFibreNov 2023 – Oct 2024 · 1 yr

Led graphic design projects from concept to delivery across brand and marketing touchpoints. Reviewed junior designers’ work to help maintain creative quality and brand consistency.

Senior Designer · Christian and CalebJun 2019 – Oct 2023 · 4 yrs 5 mos

Directed design projects from concept to production while balancing creative quality, client needs, and deadlines. Guided junior designers, participated in client meetings, and helped manage production budgets.

Senior Art Director · PixykornerAug 2017 – May 2019 · 1 yr 10 mos
Head Designer · Vee StationAug 2015 – Jul 2017 · 2 yrs
Senior Designer · Next Page ConceptsJan 2012 – Jul 2015 · 3 yrs 7 mos
Creative Director · The Concept Bureau & Visual Point CreativeJan 2010 – Dec 2013 · 4 yrs
Junior Designer · TheJupiter Drawing RoomAug 2009 – Dec 2009 · 5 mos

Education

Introduction to Autodesk Maya · The Animation School, South Africa2016 – 2026
Diploma in Graphic Design · Macmaine School of Computing2006 – 2026

Certifications and awards

Introduction to Autodesk Maya2016 – 2026
Diploma in Graphic Design2006 – 2026

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