YuGrow — Mobile App UX/UI & Gamification

A ground-up mobile experience for a platform helping women grow personally and economically, turning self-reflection into a personalised, habit-forming journey.

My contribution

• Mapped the end-to-end journey from onboarding and diagnostic through daily content, community and rewards
• Designed the personalised growth diagnostic and supporting user flows
• Created the warm visual language and custom illustration system
• Developed streaks, rewards and feedback loops to encourage daily engagement
• Delivered a complete developer-ready UX specification

The result is a coherent product experience designed to turn a one-off download into a supportive daily habit.

Case study: https://www.twine.net/signin