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Senior Brand Designer and Illustrator with 10+ years building scalable visual identity and design systems for global brands. Known for art direction, character-driven illustration, and creating Figma component libraries that help distributed teams produce consistent, on-brand work across markets. Hands-on with AI-assisted design workflows to accelerate production while maintaining quality. Partner closely with marketing, engineering, and analytics teams to translate performance insights into creative decisions, delivering production-ready campaigns, CRM/lifecycle design, and app store feature creative on tight deadlines.…Senior Brand Designer and Illustrator with 10+ years building scalable visual identity and design systems for global brands. Known for art direction, character-driven illustration, and creating Figma component libraries that help distributed teams produce consistent, on-brand work across markets. Hands-on with AI-assisted design workflows to accelerate production while maintaining quality. Partner closely with marketing, engineering, and analytics teams to translate performance insights into creative decisions, delivering production-ready campaigns, CRM/lifecycle design, and app store feature creative on tight deadlines.

Teju Whales

Illustrator, Brand Designer, Graphic Designer, +3

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Senior Brand Designer and Illustrator with 10+ years building scalable visual identity and design systems for global brands. Known for art direction, character-driven illustration, and creating Figma component libraries that help distributed teams produce consistent, on-brand work across markets. Hands-on with AI-assisted design workflows to accelerate production while maintaining quality. Partner closely with marketing, engineering, and analytics teams to translate performance insights into creative decisions, delivering production-ready campaigns, CRM/lifecycle design, and app store feature creative on tight deadlines.…Senior Brand Designer and Illustrator with 10+ years building scalable visual identity and design systems for global brands. Known for art direction, character-driven illustration, and creating Figma component libraries that help distributed teams produce consistent, on-brand work across markets. Hands-on with AI-assisted design workflows to accelerate production while maintaining quality. Partner closely with marketing, engineering, and analytics teams to translate performance insights into creative decisions, delivering production-ready campaigns, CRM/lifecycle design, and app store feature creative on tight deadlines.

Available to hire

Senior Brand Designer and Illustrator with 10+ years building scalable visual identity and design systems for global brands. Known for art direction, character-driven illustration, and creating Figma component libraries that help distributed teams produce consistent, on-brand work across markets.

Hands-on with AI-assisted design workflows to accelerate production while maintaining quality. Partner closely with marketing, engineering, and analytics teams to translate performance insights into creative decisions, delivering production-ready campaigns, CRM/lifecycle design, and app store feature creative on tight deadlines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Designer at Critical Mass (Apple)

October 1, 2024 - Present

Design and art-direct within Apple's global brand system, delivering 500+ production-ready assets across 30+ international markets with consistent brand quality. Produce App Store screenshots and feature creative alongside campaign assets. Collaborate with Art Directors, Producers, Engineers, and QA. Built scalable Figma templates and component libraries that improved production efficiency by 20% and became a company best practice. Refined layouts, typography, and responsive design across formats while maintaining quality under tight launch deadlines.

Designer & Illustrator at Amazon

April 1, 2023 - June 30, 2024

Led visual strategy for flagship initiatives including Prime Day and Global Intern Day, creating 150+ cross-format assets that reached 50M+ viewers and exceeded KPIs by 15%. Designed CRM and lifecycle marketing assets including campaign emails, lifecycle series templates, and onboarding journey creative. Redesign led end-to-end for Global Intern Day brand experience, driving 40% year-over-year growth in physical attendance. Built modular design systems for distributed teams to iterate quickly across channels while keeping brand consistency. Partnered with marketing and analytics teams to translate performance data into design decisions, lifting engagement by 30%.

Sr. Brand Designer (Games & Entertainment) at Superside

July 1, 2022 - April 30, 2023

Crafted immersive brand visuals and digital assets for game launches, character-driven campaigns, and interactive content. Elevated brand experience across player touchpoints, directly contributing to improved retention and engagement metrics.

Illustrator (Motion, Comics, Editorial) at Shutterstock Studio x Snapchat

November 1, 2021 - June 30, 2022

Created vibrant, character-driven illustrations for Snapchat Discover content. Partnered with art directors and writers to concept and execute serialized storylines with global appeal.

Designer & Illustrator at Superside (Warner Bros.)

July 1, 2021 - April 30, 2023

Collaborated directly with Warner Bros.' creative team to develop the visual identity for Heroic Assault within the Gotham Knights franchise. Built brand and campaign asset systems reused across multiple client accounts and teams, improving efficiency for distributed workflows. Created character-driven editorial illustrations for Snapchat Discover including custom filters, stylized characters, and narrative comic assets for US and Canada markets.

Sr. Art Director at Enterscale

April 1, 2021 - November 30, 2021

Led transformative rebranding initiatives for high-growth tech and fintech startups, elevating market presence and user engagement. Built and mentored a talented design team, fostering creativity and ensuring brand consistency across all digital and print touchpoints.

Sr. Art Director at Leo Burnett

February 1, 2019 - January 31, 2021

Led creative strategy and execution for flagship clients, crafting compelling campaign visuals and pitch decks that secured major new business. Pioneered the development of reusable design templates, boosting production efficiency by 30% and significantly reducing revision cycles.

Art Director at X3M Ideas

August 1, 2018 - January 31, 2019

Led the Absolut Extrakt campaign, creating storyboards, out-of-home (OOH) visuals, and digital ads crafted to resonate deeply with West African audiences.