Decadance UK — Corporate Media Pack (Print)

Created a corporate-friendly media pack for Decadance UK, designed to support advertiser and stakeholder conversations without relying on the station’s listener-facing tone.

Overview Video

Results

• Deck size: 8 pages with a further 12 generic re-purposable templates.
• Turnaround: 7 days from concept to final editable deck
• Delivery format: built in PowerPoint to ensure familiarity and editability for sales and partnerships teams
• Brand rollout: introduced Figtree as a new body typeface, now used across the wider Decadance estate
• Validation: delivered in time for immediate stakeholder use (next-day meeting)

Brief

Produce a sleek, easy-to-digest pack that captures the energy of dance music radio station Decadance UK while presenting the brand in a more corporate context for advertisers and partners.

My role

Sole designer responsible for concept, layout system, and final deck design.

Deliverables

• media pack layout system (repeatable templates)
• consistent visual language across sections
• final editable PowerPoint deck

Tools used

• Adobe Photoshop (image treatments and composite elements)
• Adobe Illustrator (vector assets and logo-stencil device)
• Unsplash (photography sourcing)
• Microsoft PowerPoint (final build and editable delivery)

Design approach

• deliberate use of negative space to improve clarity and pacing
• repurposed the existing logo as a stencil device, clipping and shaping imagery into a consistent system
• clean, repeatable layout structure for stakeholder readability
• introduced a new body font (Figtree) alongside existing brand typography to improve legibility and professionalism

Feedback

“Oh that’s really good — can you send that to me right now? I can use it in my 9am meeting without a doubt.”