Hi, I am Jaslyn. I am a digital marketing analytics consultant turned creative designer. I started my career in digital marketing analytics, where I worked as a consultant with global brands like Shiseido and Moët Hennessy. That experience gave me a strong understanding of project management, and how data shapes effective marketing. At the same time, I have always loved arts, crafts, and design. I now run The LILI Path, where I create content around creativity and visual design. I am currently pivoting into design full-time and building my portfolio in logo design, branding, prints, and visual content. Today, I am open to freelance work in both digital marketing and design. Whether it is analysing data to optimise campaigns or creating visuals that bring a brand to life, I combine strategic thinking with strong creativity. If you are looking for someone who understands both numbers and aesthetics, and can deliver work that’s beautiful and effective, I would love to work with you.

Jaslyn Lim

Hi, I am Jaslyn. I am a digital marketing analytics consultant turned creative designer. I started my career in digital marketing analytics, where I worked as a consultant with global brands like Shiseido and Moët Hennessy. That experience gave me a strong understanding of project management, and how data shapes effective marketing. At the same time, I have always loved arts, crafts, and design. I now run The LILI Path, where I create content around creativity and visual design. I am currently pivoting into design full-time and building my portfolio in logo design, branding, prints, and visual content. Today, I am open to freelance work in both digital marketing and design. Whether it is analysing data to optimise campaigns or creating visuals that bring a brand to life, I combine strategic thinking with strong creativity. If you are looking for someone who understands both numbers and aesthetics, and can deliver work that’s beautiful and effective, I would love to work with you.

Available to hire

Hi, I am Jaslyn. I am a digital marketing analytics consultant turned creative designer.

I started my career in digital marketing analytics, where I worked as a consultant with global brands like Shiseido and Moët Hennessy. That experience gave me a strong understanding of project management, and how data shapes effective marketing.

At the same time, I have always loved arts, crafts, and design. I now run The LILI Path, where I create content around creativity and visual design. I am currently pivoting into design full-time and building my portfolio in logo design, branding, prints, and visual content.

Today, I am open to freelance work in both digital marketing and design. Whether it is analysing data to optimise campaigns or creating visuals that bring a brand to life, I combine strategic thinking with strong creativity.

If you are looking for someone who understands both numbers and aesthetics, and can deliver work that’s beautiful and effective, I would love to work with you.

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Language

English
Advanced
Chinese
Advanced

Work Experience

Digital Analytics Consultant at Fifty -Five Data Singapore Pte Ltd
February 1, 2022 - June 1, 2023
Led end-to-end digital analytics projects including GA4 integration and migration for SFCC and Shopify sites, website features tracking, FB CAPI, GTM and GA audits, and GA4 training workshops. Coordinated with internal and external stakeholders to ensure timely delivery of high-quality results. Communicated and aligned with clients across industries including Consumer Packaged Goods and Luxury Goods. Contributed to business proposals and RFPs, driving new opportunities. Developed expertise in marketing and product analytics, applying insights to business outcomes and expanding knowledge in privacy and in-house Marketing Mix Modelling.
E-commerce Revenue Growth Management Apprentice (SAPMENA Zone, CPD Division) at L’Oréal Singapore Pte Ltd
January 1, 2021 - December 1, 2021
Collaborated with stakeholders across ASEAN markets to produce monthly E-RGM reports. Led E-RGM data analysis using Excel and R, identifying opportunities and developing a strategic framework with KPIs to drive profitable growth. Organized cross-market meetings to share insights and ensure alignment. Developed ERGM campaign guidelines for SAPMENA countries and collaborated with IT and cross-functional teams to build tools such as Power BI dashboards to optimize pricing and promotions.
Website Content Management and Analytics Intern at Maison 21G
January 1, 2020 - June 1, 2020
Managed front-end content for the main website, event page, booking site, and blog (CMS and API). Conducted testing and launched online content to enhance user experience. Generated regular Google Analytics and insight reports to track weekly and monthly performance. Prepared internal (Global Digital Report) and external reports (Investor Pitch Deck). Assisted with ERP/CRM integration (Odoo) and performed simple HTML edits for email templates via API. Implemented digital marketing foundations including Google Analytics, GTM, Facebook URL builder, Google AdWords, and SEO initiatives.

Education

FlexiMasters in Marketing in a Digital World at Nanyang Technological University, Singapore
December 1, 2021 - June 1, 2022
Business Specialisation - Business Analytics at Nanyang Technological University, Singapore
August 1, 2017 - December 1, 2020

Qualifications

Google Analytics Certification
January 11, 2030 - December 7, 2025
Salesforce Marketing Cloud Intelligence Certification
January 11, 2030 - December 7, 2025

Industry Experience

Consumer Goods, Retail, Software & Internet, Professional Services, Media & Entertainment