Social media management for Decor Business

The Balloon Academy is a UK balloon training and membership platform founded by George Oustayiannis and Paula. It teaches balloon artists and decorators how to build, grow and run profitable balloon businesses through online tutorials, live classes with guest instructors and a monthly membership (£19.99/month).

The challenge
The Academy had a strong offer but needed social media to do more than build awareness. The goal was to attract balloon artists, show them the value of the training, and turn followers into paying members.

What we did
Funnel strategy: Built a four-stage social funnel (awareness, engagement, consideration, conversion) that moved followers from discovering the Academy to joining as members.
Educational content: Created carousels tackling real business pain points, such as “3 hidden mistakes holding back your balloon business” and “Why choose The Balloon Academy”, positioning the founders as industry experts.
Tutorial content: Produced quick tutorial and showcase Reels, including seasonal designs such as the Santa balloon column and Christmas present balloons, to demonstrate the quality of the training.
Membership promotion: Designed conversion-focused posts framing the offer clearly, for example showing that the £19.99 membership costs less than a single balloon job.
Guest instructor and class promotion: Created promotional graphics for live classes and guest instructor sessions, such as fresh and artificial florals, to drive sign-ups.
Brand consistency: Kept the feed premium and consistent with a black-and-gold visual identity, plus seasonal and community posts such as New Year and Christmas messages from George and Paula.

Results
50+ qualified leads generated through social
10+ new paying members
12.4% funnel conversion rate
A consistent, premium feed that matched the Academy’s brand and positioned it as a trusted authority in the balloon industry