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Hi, I’m Vicki L. Tam, a content-focused marketer and editor with over a decade of experience in journalism and digital marketing. I specialize in building SEO-driven content programs, refining messaging, and leading global teams to deliver high-quality blogs, product pages, buyer’s guides, and press materials. My work blends analytics with creativity to improve user experience and drive measurable results. I excel at cross-functional collaboration, project management, and shaping content strategy from concept to publication. Whether I’m crafting a compelling story, optimizing on-page SEO, or mentoring writers, I bring a collaborative, data-informed approach that aligns content with business goals and customer needs.…Hi, I’m Vicki L. Tam, a content-focused marketer and editor with over a decade of experience in journalism and digital marketing. I specialize in building SEO-driven content programs, refining messaging, and leading global teams to deliver high-quality blogs, product pages, buyer’s guides, and press materials. My work blends analytics with creativity to improve user experience and drive measurable results. I excel at cross-functional collaboration, project management, and shaping content strategy from concept to publication. Whether I’m crafting a compelling story, optimizing on-page SEO, or mentoring writers, I bring a collaborative, data-informed approach that aligns content with business goals and customer needs.

VICKI L. TAM

Content Producer, Content Strategist, SEO Expert, +1

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Hi, I’m Vicki L. Tam, a content-focused marketer and editor with over a decade of experience in journalism and digital marketing. I specialize in building SEO-driven content programs, refining messaging, and leading global teams to deliver high-quality blogs, product pages, buyer’s guides, and press materials. My work blends analytics with creativity to improve user experience and drive measurable results. I excel at cross-functional collaboration, project management, and shaping content strategy from concept to publication. Whether I’m crafting a compelling story, optimizing on-page SEO, or mentoring writers, I bring a collaborative, data-informed approach that aligns content with business goals and customer needs.…Hi, I’m Vicki L. Tam, a content-focused marketer and editor with over a decade of experience in journalism and digital marketing. I specialize in building SEO-driven content programs, refining messaging, and leading global teams to deliver high-quality blogs, product pages, buyer’s guides, and press materials. My work blends analytics with creativity to improve user experience and drive measurable results. I excel at cross-functional collaboration, project management, and shaping content strategy from concept to publication. Whether I’m crafting a compelling story, optimizing on-page SEO, or mentoring writers, I bring a collaborative, data-informed approach that aligns content with business goals and customer needs.

Available to hire

Hi, I’m Vicki L. Tam, a content-focused marketer and editor with over a decade of experience in journalism and digital marketing. I specialize in building SEO-driven content programs, refining messaging, and leading global teams to deliver high-quality blogs, product pages, buyer’s guides, and press materials. My work blends analytics with creativity to improve user experience and drive measurable results.

I excel at cross-functional collaboration, project management, and shaping content strategy from concept to publication. Whether I’m crafting a compelling story, optimizing on-page SEO, or mentoring writers, I bring a collaborative, data-informed approach that aligns content with business goals and customer needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Marketer at Hawk Ridge Systems

March 27, 2023 - Present

Develops SEO/GEO content strategies using SEMRush and large language models (LLMs) for engineering and manufacturing web articles and pages. // Refreshes web content based on keyword research and on-page SEO best practices. // Writes and edits short-form and long-form content including blogs, ebooks, product pages, buyer's guides, newsletters, emails (event invites, nurture series, promotional emails), landing pages, webinar pages, related articles, white papers, and press releases.

Web Content Manager at Smart Dust Systems

September 12, 2022 - December 29, 2023

Managed the SEO and content strategy using SEMrush to create quarterly content roadmaps. // Improved existing content pieces for better user experience and on-page SEO. // Optimized meta titles and descriptions to increase ranking positions in SERPs. // Developed content strategy documents (CSDs) for the content team and led overseas coordination, managing the content pipeline.

Senior Content Specialist at MoneyGeek.com

October 18, 2021 - August 26, 2022

Project managed the content process for 2–3 content types, producing 25–50 articles per quarter (1,000–2,500+ words). // Managed a diverse, worldwide team of 5–10 remotely using Slack, Asana, Google Workspace, Grammarly, and Worksuite to meet quarterly content production goals. // Developed and reviewed content strategy documents (CSDs), approved art directions, conducted quality control checks, and published web pages in Strapi.

Content Specialist at MoneyGeek.com

September 1, 2020 - October 15, 2021

Coached worldwide team of writers, editors, publishers, and a designer to achieve quarterly content production goals. // Collaborated with designer to create visually engaging content with Strapi and Infogram.

Content Editor at MoneyGeek.com

July 27, 2020 - August 31, 2020

Copyedited, fact-checked, and proofread content pieces and coached writers.

Marketing Operations Associate at Clear Capital

October 7, 2019 - April 3, 2020

Assembled and distributed event email announcements and monthly newsletter, and tracked monthly social media statistics and web traffic. // Built Drift chatbots playbooks and trained sales development representatives. // Segmented conference attendee lists using Pardot's segmentation and automation rules.

Marketing Coordinator at Clear Capital

July 24, 2018 - October 4, 2019

Executed event strategies (website page, logistics, attendee lists) and wrote conference blogs. // Developed a ROI scoring system, analyzed meeting conversions, and established an expense plan to budget for future conferences.

Marketing Manager at MB America, Inc.

February 16, 2016 - July 13, 2018

Developed annual strategic advertising and integrated marketing campaigns, collaborated with media officials on media buy and price negotiations, and executed exhibition strategies. // Analyzed click-through rates and cost per click in advertising campaigns, in addition to other statistics and analytics in relations to inbound, exhibition, and database leads. // Established a social media presence; provided copywriting, press releases and email newsletter copy; managed graphic modifications associated with promotional marketing materials; and created interactive forms for the sales team. // Acted as company receptionist and secretary, performing duties such as greeting and directing visitors, fielding phone and online chat leads, and mailing promotional material to potential and current customers. // Worked with branch C.E.O. and Italian marketing team in MB Crusher S.p.A. headquarters.