Home Fragrance Co — Brand, Packaging & Ecommerce

Selected in-house work at Home Fragrance Co, presented from Think Big Studio’s portfolio.

THE BRIEF

Give Aromabotanical a more premium presentation and extend Serenity Vivid into new fragrance formats while keeping each range recognisable.

THE APPROACH

Aromabotanical moved from ingredient-led names towards evocative destinations. A simpler identity, clearer information hierarchy and soft-touch packaging connected the name, colour and product story. Serenity Vivid’s new formats used a coordinated colour system to sit naturally within the existing range.

THE WORK

Brand and range development, packaging, art direction and ecommerce presentation. Campaign imagery introduced the world around each fragrance, while product presentation made the collections easier to understand and compare.

THE RESULT

A consistent visual language across products, packaging and digital presentation, with room for new scents and formats.

CREDITS

Developed in-house at Home Fragrance Co. Imagery from the supplied HFC project portfolio and product archive.

Full case study: https://www.twine.net/signin