Think Big Studio

Website, menu design and restaurant content from Think Big Studio’s Mister Gee project archive. THE BRIEF Carry the restaurant’s existing personality across its website, menu and everyday content, with clear information that helps people plan a visit and decide what to order. THE APPROACH Food and people tell the story. Recognisable red lettering connects the different surfaces, while each layout prioritises the decision a customer is making. THE WORK The website combines hospitality imagery with menu and location information. Lunch and dinner menus share a clear structure, with product photographs, names, ingredients and prices arranged into recognisable groups. Behind-the-counter imagery connects the online experience with the real restaurant. THE RESULT A connected presentation from discovery online to choosing a meal at the counter. CREDITS Existing Mister Gee identity. Photography and project materials from the supplied Think Big Studio project archive. Full case study: https://www.twine.net/signin

• Graphic Designer
• Photographer
• Web Designer

Brand development, packaging presentation, campaign direction, copy and website design for The Wax Republic by Think Big Studio. THE BRIEF Build a recognisable identity around a specialist wax product, connecting its first impression with the practical information on the pack and website. THE APPROACH The illustrated rider and serif wordmark give the brand character. Quieter areas around product information preserve clarity. For Barossa Blend 26, landscape imagery connects the product name to a sense of place. THE WORK The identity, image direction and typographic voice carry across packaging, campaign creative, product copy and website design. Each application has its own job while remaining part of the same brand. THE RESULT A coordinated brand foundation for introducing products across physical and digital surfaces. CREDITS Studio: Think Big Studio. Product and campaign material from the supplied project portfolio. Full case study: https://www.twine.net/signin

• Graphic Designer
• Web Designer

Selected in-house work at Home Fragrance Co, presented from Think Big Studio’s portfolio. THE BRIEF Give Aromabotanical a more premium presentation and extend Serenity Vivid into new fragrance formats while keeping each range recognisable. THE APPROACH Aromabotanical moved from ingredient-led names towards evocative destinations. A simpler identity, clearer information hierarchy and soft-touch packaging connected the name, colour and product story. Serenity Vivid’s new formats used a coordinated colour system to sit naturally within the existing range. THE WORK Brand and range development, packaging, art direction and ecommerce presentation. Campaign imagery introduced the world around each fragrance, while product presentation made the collections easier to understand and compare. THE RESULT A consistent visual language across products, packaging and digital presentation, with room for new scents and formats. CREDITS Developed in-house at Home Fragrance Co. Imagery from the supplied HFC project portfolio and product archive. Full case study: https://www.twine.net/signin

• Graphic Designer
• Web Designer