The need for sustainable implementation affects various sectors and the aesthetics and beauty sector would be no different. With this thought Calamus was born, its proposal to create and use body and facial treatments, equipment and partnerships that have sustainable ideas.
The choice of the name was the main piece of this puzzle, inspired by the plant Calamus (Acorus Calamus), very versatile and with anti-inflammatory properties, soothing, relaxing in others was the perfect basis for building the identity. Now with the brand name we needed a proposal to transmit luxury and relaxation, we sought to stylize a script typography of a more minimalist form, to maintain the natural context, we brought the plant iconographically. An allusion to "sprouting", so we have the organic really born to comfort and luxury.
We finished with a palette of ochre colors, the variations of shades balance and complement each other creating an earthy concept, bringing a whole cozy atmosphere.
Client: Calamus Year: 2015
More at: https://www.behance.net/gallery/156360463/Visual-Identity-Calamus-beauty-clinic
logo illustrator brandidentity branding Brandingdesign identity LogoDesign Logotype typography visualidentity…The need for sustainable implementation affects various sectors and the aesthetics and beauty sector would be no different. With this thought Calamus was born, its proposal to create and use body and facial treatments, equipment and partnerships that have sustainable ideas.
The choice of the name was the main piece of this puzzle, inspired by the plant Calamus (Acorus Calamus), very versatile and with anti-inflammatory properties, soothing, relaxing in others was the perfect basis for building the identity. Now with the brand name we needed a proposal to transmit luxury and relaxation, we sought to stylize a script typography of a more minimalist form, to maintain the natural context, we brought the plant iconographically. An allusion to "sprouting", so we have the organic really born to comfort and luxury.
We finished with a palette of ochre colors, the variations of shades balance and complement each other creating an earthy concept, bringing a whole cozy atmosphere.
Client: Calamus Year: 2015
More at: https://www.behance.net/gallery/156360463/Visual-Identity-Calamus-beauty-clinic
logo illustrator brandidentity branding Brandingdesign identity LogoDesign Logotype typography visualidentityWW…