Hi, I'm Tia Osuma, a Content Marketing Lead with over 6 years of experience in building scalable funnels and creating high-converting content across legal tech, SaaS, B2B, and B2C industries. I specialize in transforming written content into growth engines that drive demand and boost user adoption. I thrive on crafting automated customer journeys and conversion-focused campaigns that increase retention, engagement, and lifetime value. My passion lies in collaborating with teams to design digital products and marketing strategies that truly connect with audiences and deliver measurable results.…

Tia Osuma

Hi, I'm Tia Osuma, a Content Marketing Lead with over 6 years of experience in building scalable funnels and creating high-converting content across legal tech, SaaS, B2B, and B2C industries. I specialize in transforming written content into growth engines that drive demand and boost user adoption. I thrive on crafting automated customer journeys and conversion-focused campaigns that increase retention, engagement, and lifetime value. My passion lies in collaborating with teams to design digital products and marketing strategies that truly connect with audiences and deliver measurable results.…

Available to hire

Hi, I’m Tia Osuma, a Content Marketing Lead with over 6 years of experience in building scalable funnels and creating high-converting content across legal tech, SaaS, B2B, and B2C industries. I specialize in transforming written content into growth engines that drive demand and boost user adoption.

I thrive on crafting automated customer journeys and conversion-focused campaigns that increase retention, engagement, and lifetime value. My passion lies in collaborating with teams to design digital products and marketing strategies that truly connect with audiences and deliver measurable results.

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Skills

Experience Level

Email Marketing
Expert
Copywriting
Expert
CRM
Expert
Lead Nurturing
Expert
WordPress
Expert
Pitch Deck
Expert
Mailchimp
Expert
HubSpot
Expert
Canva
Expert
Figma
Expert
Jira
Expert
Salesforce
Expert
Webflow
Expert
Social Media Design
Intermediate
SQL
Intermediate
Adobe Photoshop
Intermediate
Framer
Intermediate
Azure
Intermediate
Presentation Design
Intermediate
Python
Intermediate
R
Intermediate
CSS
Intermediate
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Language

English
Fluent

Work Experience

Founder at Atelier Osuma
October 1, 2022 - Present
Built automated customer journeys to drive retention, lifetime value, and customer engagement across B2B and B2C clients. Created email sequences, landing pages, and lead magnets supporting acquisition, reactivation, and sales, resulting in a 30% increase in event sales. Led end-to-end digital product development and design, conducting QA testing to ensure successful demo delivery at Shopify HQ. Designed interactive quiz funnels for live events that enabled real-time lead capture and increased top-of-funnel engagement. Redesigned newsletters to achieve 347% subscriber growth.
Lead, Growth Marketing & Events at Canadian Immigration Lawyers’ Association
March 28, 2025 - May 28, 2025
Marketed the first annual national conference and networking events, increasing paid registration by 25.7% in one month via targeted campaigns. Launched a national membership referral program to drive legal professional membership growth. Managed content calendars and campaigns across email and social media (LinkedIn, Instagram) to maintain engagement and brand alignment. Increased donations by 8.5x (+750%) within 30 days through member and sponsor engagement.
Growth Marketing Manager at i-Fitness Inc.
October 31, 2022 - July 29, 2025
Launched a digital loyalty program converting 63% of existing customers and drove a 47% increase in membership subscriptions within one quarter. Transitioned in-person services to an online subscription model during COVID-19, resulting in a 19.7% sales boost and break-even within 10 days of launch. Conducted UX research and presented design iterations to increase conversion rates by 38%. Collaborated with B2B SaaS clients to develop tailored fitness programs, increasing ratings by 27%. Generated 57% of launch revenue via paid social media marketing, demonstrating strong ROI. Developed pitch decks and grant proposals aligned with business objectives to scale operations.
Email & Digital Content Marketing Manager at Bukkateria Ltd.
April 30, 2019 - July 29, 2025
Designed full-funnel email campaigns informed by SQL funnel analysis that improved retention and engagement. Created blog content, case studies, and testimonials to drive traffic, support SEO goals, and nurture leads. Built and optimized CRM workflows to streamline client communication and onboarding.

Education

Bachelor of Arts, Interdisciplinary Social Science at York University
September 9, 2019 - October 13, 2022
Diploma at University of Toronto
September 12, 2023 - March 7, 2023
Professional Certificate, Data Science, Analytics & Architecture at McMaster University
September 7, 2023 - December 12, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Non-Profit Organization, Healthcare, Retail
    paper Personal Development Workbook & Coaching Program Copy, Design & Marketing

    Role: Content Creator, Designer, and Copywriter

    Developed a comprehensive self-development workbook integrating mindset training, habit-building frameworks, and guided reflection exercises for use in a coaching program. Created clear, motivational copy and structured interactive exercises. Responsibilities included ideation, content writing, instructional flow, and exercise design, ensuring materials were engaging, easy to follow and actionable for end users.

    paper Community Growth & Events Marketing Campaign

    Launched a national referral program for the Canadian Immigration Lawyers’ Association to accelerate legal professional membership growth and boost conference attendance. Led strategy, email copywriting, landing page UX, and referral tracking integration. Executed targeted campaigns across email and social media, driving a 25.7% increase in paid registrations in one month and an 8.5x surge in donations within 30 days.