Tia Osuma

Marketed the first annual national conference and networking events, increasing paid registration by 25.7% in one month via targeted campaigns. Launched a national membership referral program to drive legal professional membership growth. Managed content calendars and campaigns across email and social media (LinkedIn, Instagram) to maintain engagement and brand alignment. Increased donations by 8.5x (+750%) within 30 days through member and sponsor engagement.

Launched a digital loyalty program converting 63% of existing customers and drove a 47% increase in membership subscriptions within one quarter. Transitioned in-person services to an online subscription model during COVID-19, resulting in a 19.7% sales boost and break-even within 10 days of launch. Conducted UX research and presented design iterations to increase conversion rates by 38%. Collaborated with B2B SaaS clients to develop tailored fitness programs, increasing ratings by 27%. Generated 57% of launch revenue via paid social media marketing, demonstrating strong ROI. Developed pitch decks and grant proposals aligned with business objectives to scale operations.

Built automated customer journeys to drive retention, lifetime value, and customer engagement across B2B and B2C clients. Created email sequences, landing pages, and lead magnets supporting acquisition, reactivation, and sales, resulting in a 30% increase in event sales. Led end-to-end digital product development and design, conducting QA testing to ensure successful demo delivery at Shopify HQ. Designed interactive quiz funnels for live events that enabled real-time lead capture and increased top-of-funnel engagement. Redesigned newsletters to achieve 347% subscriber growth.