I'm a Social Media & Digital Marketing Specialist with 10+ years of experience helping nonprofits, small businesses, and creative entrepreneurs grow their brands online. I'm skilled in content strategy, scheduling, copywriting, and reporting, using Notion, Canva, and the Adobe Creative Suite to deliver campaigns that engage and convert across multiple platforms. I build strong client relationships, translate brand values into compelling campaigns, and deliver measurable results. I enjoy partnering with leaders to align messaging with organizational goals and develop systems that boost efficiency and online presence.

Tiarra Sorte Washington

I'm a Social Media & Digital Marketing Specialist with 10+ years of experience helping nonprofits, small businesses, and creative entrepreneurs grow their brands online. I'm skilled in content strategy, scheduling, copywriting, and reporting, using Notion, Canva, and the Adobe Creative Suite to deliver campaigns that engage and convert across multiple platforms. I build strong client relationships, translate brand values into compelling campaigns, and deliver measurable results. I enjoy partnering with leaders to align messaging with organizational goals and develop systems that boost efficiency and online presence.

Available to hire

I’m a Social Media & Digital Marketing Specialist with 10+ years of experience helping nonprofits, small businesses, and creative entrepreneurs grow their brands online. I’m skilled in content strategy, scheduling, copywriting, and reporting, using Notion, Canva, and the Adobe Creative Suite to deliver campaigns that engage and convert across multiple platforms.

I build strong client relationships, translate brand values into compelling campaigns, and deliver measurable results. I enjoy partnering with leaders to align messaging with organizational goals and develop systems that boost efficiency and online presence.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media Manager at Shai Creates
August 1, 2025 - September 15, 2025
Managed social media strategy and content for two large nonprofits and multiple small businesses. Designed and scheduled posts using Notion, produced graphics, captions, and short-form video content tailored to diverse audiences. Delivered performance reports with insights to increase engagement and optimize campaigns. Partnered with nonprofit leaders and small business owners to align messaging with organizational goals.
Founder at Tiarra Sorte Creative Studio
April 1, 2021 - Present
Provide virtual assistance and digital marketing support to entrepreneurs, including social media management, website refreshes, training guides, and project coordination. Developed systems that improved client efficiency and online presence. Supported diverse industries including photographers, coaches, and salons.
Owner / Photographer at Tiarra Sorte Photography
July 1, 2015 - Present
Built a photography business specializing in portraits, weddings, and commercial projects. Led client consultations, contracts, and project execution end-to-end. Grew social media presence organically to 10K+ followers through consistent branding and engagement strategies. Managed editing (Lightroom/Photoshop), blogging, and website updates.
Project Manager & Executive Assistant at DERU Market + Catering
August 1, 2022 - September 15, 2025
Supported owners of three restaurants with calendar management, events, and operational projects. Coordinated launch of e-commerce sites during COVID-19 pivot to online sales. Oversaw marketing initiatives and promotional campaigns.
Client Services Manager at RARE Northwest / Windermere Real Estate
August 1, 2015 - September 15, 2025
Served as client liaison, managing feedback, issue resolution, and customer satisfaction.
Counter Manager, Chanel at Nordstrom
December 31, 2014 - September 15, 2025
Managed $600K annual sales counter; grew revenue by 45%. Led a team of sales associates, coached performance, and executed brand events.
Regional Sales Manager at Greenstone Homes
December 31, 2009 - September 15, 2025
Managed on-site sales team generating $26M annually. Coordinated marketing, events, and operations with executives and vendors.
Social Media Manager at Shai Creates
August 1, 2025 - September 15, 2025
Managed social media strategy and content for two large nonprofits and multiple small businesses. Designed and scheduled posts using Notion to streamline workflows and maintain consistent brand presence. Produced graphics, captions, and short-form video content tailored to diverse audiences. Delivered performance reports with insights to increase engagement and optimize campaigns. Partnered directly with nonprofit leaders and small business owners to align messaging with organizational goals.
Founder at Tiarra Sorte Creative Studio
April 1, 2021 - Present
Provide virtual assistance and digital marketing support to entrepreneurs, including social media management, website refreshes, training guides, and project coordination. Developed systems that improved client efficiency and online presence. Supported diverse industries including photographers, coaches, and salons.
Owner / Photographer at Tiarra Sorte Photography
July 1, 2015 - Present
Built a photography business specializing in portraits, weddings, and commercial projects. Led client consultations, contracts, and project execution end-to-end. Grew social media presence organically to 10K+ followers through consistent branding and engagement strategies. Managed editing (Lightroom/Photoshop), blogging, and website updates.
Project Manager & Executive Assistant at DERU Market + Catering
August 1, 2022 - September 15, 2025
Supported owners of three restaurants with calendar management, events, and operational projects. Coordinated launch of e-commerce sites during COVID-19 pivot to online sales. Oversaw marketing initiatives and promotional campaigns.
Client Services Manager at RARE Northwest / Windermere Real Estate
August 1, 2015 - September 15, 2025
Served as client liaison, managing feedback, issue resolution, and customer satisfaction.
Counter Manager, Chanel at Nordstrom
January 1, 2014 - September 15, 2025
Managed $600K annual sales counter; grew revenue by 45%. Led a team of sales associates, coached performance, and executed brand events.
Regional Sales Manager at Greenstone Homes
January 1, 2009 - September 15, 2025
Managed on-site sales team generating $26M annually. Coordinated marketing, events, and operations with executives and vendors.
Social Media Manager at Shai Creates
August 1, 2025 - September 15, 2025
Managed social media strategy and content for two large nonprofits and multiple small businesses. Designed and scheduled posts using Notion to streamline workflows and maintain consistent brand presence. Produced graphics, captions, and short-form video content tailored to diverse audiences. Delivered performance reports with insights to increase engagement and optimize campaigns. Partnered directly with nonprofit leaders and small business owners to align messaging with organizational goals.
Founder at Tiarra Sorte Creative Studio
April 1, 2021 - Present
Provide virtual assistance and digital marketing support to entrepreneurs, including social media management, website refreshes, training guides, and project coordination. Developed systems that improved client efficiency and online presence. Supported diverse industries including photographers, coaches, and salons.
Owner / Photographer at Tiarra Sorte Photography
July 1, 2015 - Present
Built a photography business specializing in portraits, weddings, and commercial projects. Led client consultations, contracts, and project execution end-to-end. Grew social media presence organically to 10K+ followers through consistent branding and engagement strategies. Managed editing (Lightroom/Photoshop), blogging, and website updates.
Project Manager & Executive Assistant at DERU Market + Catering
August 1, 2022 - September 15, 2025
Supported owners of three restaurants with calendar management, events, and operational projects. Coordinated launch of e-commerce sites during COVID-19 pivot to online sales. Oversaw marketing initiatives and promotional campaigns.
Client Services Manager at RARE Northwest / Windermere Real Estate
August 1, 2015 - September 15, 2025
Served as client liaison, managing feedback, issue resolution, and customer satisfaction.
Counter Manager, Chanel at Nordstrom
January 1, 2014 - September 15, 2025
Managed $600K annual sales counter; grew revenue by 45%. Led a team of sales associates, coached performance, and executed brand events.
Regional Sales Manager at Greenstone Homes
January 1, 2009 - September 15, 2025
Managed on-site sales team generating $26M annually. Coordinated marketing, events, and operations with executives and vendors.

Education

Certificate at University of Adelaide
January 1, 2020 - September 15, 2025
Aesthetician/Esthetician & Skin Care Specialist at Paul Mitchell
January 1, 2021 - September 15, 2025
Certificate in Project Management at University of Adelaide
January 1, 2020 - January 1, 2020
Aesthetician Certification (Esthetician & Skin Care) at Paul Mitchell
January 1, 2021 - January 1, 2021
Certificate in Project Management at University of Adelaide
January 1, 2020 - December 31, 2020
Aesthetician/Esthetician & Skin Care Specialist at Paul Mitchell
January 1, 2021 - September 15, 2025

Qualifications

Certificate in Project Management
January 1, 2020 - January 1, 2020
Aesthetician Certification (Esthetician & Skin Care)
January 1, 2021 - January 1, 2021
Project Management Certification
January 1, 2020 - September 15, 2025
Aesthetician License
January 1, 2021 - September 15, 2025

Industry Experience

Non-Profit Organization, Professional Services, Healthcare, Retail, Media & Entertainment, Software & Internet