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I am a growth-focused digital strategist, media buyer, and campaign manager with over 10 years of experience delivering performance, impact, and scale for top-tier brands across Africa and global markets. I have led award-winning campaigns in sectors such as DTC & E-commerce, SAAS, Fintech, and Consulting, managing millions in ad spend to drive impressive results. I am passionate about aligning digital execution with business KPIs, using tools like Meta Ads, GA4, CRO, and marketing automation. From paid media and CRM automation to SEO and influencer-led strategies, I bring both strategic insight and hands-on expertise to help brands grow their acquisition, retention, and brand equity.…I am a growth-focused digital strategist, media buyer, and campaign manager with over 10 years of experience delivering performance, impact, and scale for top-tier brands across Africa and global markets. I have led award-winning campaigns in sectors such as DTC & E-commerce, SAAS, Fintech, and Consulting, managing millions in ad spend to drive impressive results. I am passionate about aligning digital execution with business KPIs, using tools like Meta Ads, GA4, CRO, and marketing automation. From paid media and CRM automation to SEO and influencer-led strategies, I bring both strategic insight and hands-on expertise to help brands grow their acquisition, retention, and brand equity.

Timothy Ochanji

Marketing Strategist, Performance Marketer, Digital Marketer, +1

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I am a growth-focused digital strategist, media buyer, and campaign manager with over 10 years of experience delivering performance, impact, and scale for top-tier brands across Africa and global markets. I have led award-winning campaigns in sectors such as DTC & E-commerce, SAAS, Fintech, and Consulting, managing millions in ad spend to drive impressive results. I am passionate about aligning digital execution with business KPIs, using tools like Meta Ads, GA4, CRO, and marketing automation. From paid media and CRM automation to SEO and influencer-led strategies, I bring both strategic insight and hands-on expertise to help brands grow their acquisition, retention, and brand equity.…I am a growth-focused digital strategist, media buyer, and campaign manager with over 10 years of experience delivering performance, impact, and scale for top-tier brands across Africa and global markets. I have led award-winning campaigns in sectors such as DTC & E-commerce, SAAS, Fintech, and Consulting, managing millions in ad spend to drive impressive results. I am passionate about aligning digital execution with business KPIs, using tools like Meta Ads, GA4, CRO, and marketing automation. From paid media and CRM automation to SEO and influencer-led strategies, I bring both strategic insight and hands-on expertise to help brands grow their acquisition, retention, and brand equity.

Available to hire

I am a growth-focused digital strategist, media buyer, and campaign manager with over 10 years of experience delivering performance, impact, and scale for top-tier brands across Africa and global markets. I have led award-winning campaigns in sectors such as DTC & E-commerce, SAAS, Fintech, and Consulting, managing millions in ad spend to drive impressive results.

I am passionate about aligning digital execution with business KPIs, using tools like Meta Ads, GA4, CRO, and marketing automation. From paid media and CRM automation to SEO and influencer-led strategies, I bring both strategic insight and hands-on expertise to help brands grow their acquisition, retention, and brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Campaign Manager at Aifluence

January 2, 2025 - April 23, 2025

Led digital campaigns for impactful brands and organizations across Africa including Visa, USAID, and Norwegian Church Aid. Designed and implemented tailored optimization strategies, monitored performance metrics, collaborated cross-functionally to align campaign goals, managed auction-based campaigns ensuring best practices, maintained client relationships with regular updates and strategic recommendations, leveraged analytics tools for insightful reporting, reduced campaign delivery turnaround time by 40% through automation, and stayed informed on industry trends and emerging technologies.

Digital Lead at WPP Scangroup

July 31, 2023 - July 22, 2025

Led pan-African digital media campaigns across multiple countries for brands including Equity Bank and Safaricom. Directed multi-market digital marketing campaigns ensuring alignment across markets. Managed paid media, SEO, content, email, and retargeting campaigns resulting in up to 3x ROAS. Led a cross-functional team across performance, creative, and strategy aligning execution with KPIs. Spearheaded data analysis using Google Analytics and related tools for optimization and reporting.

Campaign Manager at Think Bullish, USA

December 31, 2022 - July 22, 2025

Managed digital and social media campaigns for health and medical clients focusing on performance optimization and automation. Increased lead volume and patient bookings through precision targeting. Developed customer lifecycle marketing flows that grew lifetime value by 18%. Led creative to reporting pipeline producing a 30% ROI uplift. Implemented multi-step nurture sequences improving open rates and conversions, and ensured brand alignment and optimized user journeys with development and creative teams.

Digital Project Manager at No Joke Marketing, USA

April 30, 2022 - July 22, 2025

Managed retainer-based client campaigns in the education sector, delivering digital advertising, creative development, and performance analysis. Improved CTR by 15% and reduced CPC through creative testing and optimization. Developed dynamic creative briefs and content strategies boosting engagement on static and video assets. Built and deployed CRM automations including onboarding, retargeting, and churn prevention flows. Managed a $50,000 monthly media budget allocating spend based on CAC targets and performance data.

Senior Brand Manager at BBDO Group

December 31, 2018 - July 22, 2025

Led multi-channel campaign planning and client relationship management for major global consumer brands such as Samsung, P&G, Brookside, and Orange. Executed integrated ATL and digital strategies achieving brand lift and increased retail footfall. Developed account growth roadmaps securing multi-year retainer contracts. Acted as senior liaison for C-suite stakeholders managing timelines, reporting, and feedback. Directed multi-agency coordination across creative, PR, digital media, and retail activations.

Senior Account Manager at Transcend Media Group

April 30, 2017 - July 22, 2025

Managed multi-platform storytelling campaigns for clients including PSI, Mastercard Foundation, and DTB Bank. Delivered engagement strategies targeting underserved demographics to increase campaign reach and message retention. Developed activation roadmaps tailored by socio-demographic profiles using local data. Ensured delivery timelines and budget integrity across content, social ads, and offline activations.

Account Manager at Access Leo Burnett

July 31, 2016 - July 22, 2025

Delivered 360-degree campaigns for consumer brands including Brookside, Samsung, and P&G managing creative development and media spend across digital and traditional platforms. Coordinated campaign assets cross-departmentally to ensure brand coherence and accelerate time to market. Executed integrated funnels combining paid media, CRM, PR, and newsletters enhancing engagement and retention. Developed impact reports using media metrics and consumer insights.

Senior Campaign Manager at Cloud Assess

August 8, 2025 - Present

Manage and optimize $100K+ monthly ad budgets across Google, Bing, LinkedIn, and Capterra to drive MQLs and pipeline growth. I take complete ownership of advertising campaigns, Hubspot workflow and hands-on management across various paid and directory channels. Review conversion and deal creation reasons to feed this back into the ad strategy. Efficiently optimise ad spend, manage bidding, and negative keywords Scout and recognise fresh advertising channels, tools and opportunities. Proficiency in developing landing pages(Unbounce) and Conversion Rate Optimisation (CRO). Report weekly on key performance metrics, CPL, CAC, ROAS, pipeline value, and deal impact. Oversee creative testing, ad copy optimization, and landing page CRO to boost CTR and CVR. Conceptualise and design captivating ad creatives, encompassing both images and videos.