I am a Digital Marketer and Social Media Manager with a background in Petroleum Engineering and a passion for combining creativity, strategy, and data. Skilled in crafting multichannel marketing campaigns, managing paid ads, optimizing content for SEO, and building strong brand voices. Experienced with tools like Meta Ads Manager, Google Analytics, Meta Business Suite, Canva, and Hootsuite to drive measurable growth. With a proven track record in boosting engagement, conversions, and brand loyalty across industries, I also bring strong skills in detail, relevance, and audience-first strategies from my background as a Large Language Model Quality Analyst. I am dedicated to creating meaningful digital storytelling and aligning social strategies with business goals to foster trusted local movements.…

Adam Adebayo Phonon

I am a Digital Marketer and Social Media Manager with a background in Petroleum Engineering and a passion for combining creativity, strategy, and data. Skilled in crafting multichannel marketing campaigns, managing paid ads, optimizing content for SEO, and building strong brand voices. Experienced with tools like Meta Ads Manager, Google Analytics, Meta Business Suite, Canva, and Hootsuite to drive measurable growth. With a proven track record in boosting engagement, conversions, and brand loyalty across industries, I also bring strong skills in detail, relevance, and audience-first strategies from my background as a Large Language Model Quality Analyst. I am dedicated to creating meaningful digital storytelling and aligning social strategies with business goals to foster trusted local movements.…

Available to hire

I am a Digital Marketer and Social Media Manager with a background in Petroleum Engineering and a passion for combining creativity, strategy, and data. Skilled in crafting multichannel marketing campaigns, managing paid ads, optimizing content for SEO, and building strong brand voices. Experienced with tools like Meta Ads Manager, Google Analytics, Meta Business Suite, Canva, and Hootsuite to drive measurable growth.

With a proven track record in boosting engagement, conversions, and brand loyalty across industries, I also bring strong skills in detail, relevance, and audience-first strategies from my background as a Large Language Model Quality Analyst. I am dedicated to creating meaningful digital storytelling and aligning social strategies with business goals to foster trusted local movements.

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Work Experience

Social Media Manager at Memazon Media
December 31, 2025 - July 10, 2025
Created and managed monthly content calendars. Maintained Memazon’s brand voice while adapting content to each platform’s best practices. Wrote and optimized captions, hashtags, and CTAs to grow reach and follower engagement.
Internship Trainee at Belad Creative Studio
December 31, 2025 - July 10, 2025
Creative designer for social media contents. Posted contents across social media platforms and monitored engagement.
Public Relation Manager at Audio Girl Africa
December 31, 2021 - July 10, 2025
Directed social media campaigns for the organization, marketing strategy development, including proposal drafting, planning and execution, awareness, and business development.
Social Media Manager at Memazon Media
December 31, 2025 - July 10, 2025
Created and managed monthly content calendars. Maintained Memazon’s brand voice while adapting content to each platform’s best practices. Wrote and optimized captions, hashtags, and CTAs to grow reach and follower engagement.
Internship Trainee at Belad Creative Studio
December 31, 2025 - July 10, 2025
Creative designer for social media contents. Posted contents across social media platforms and monitored engagement.
Public Relation Manager at Audio Girl Africa
December 31, 2021 - July 10, 2025
Directed social media campaigns for the organization, marketing strategy development, including proposal drafting, planning and execution, awareness, and business development.
Social Media Manager at Memazon
May 1, 2025 - Present
Led planning, creation, and execution of content across major platforms including Instagram, Facebook, LinkedIn, and Twitter (X). Focused on building brand awareness, driving community engagement, and supporting local sellers through consistent and meaningful digital storytelling. Collaborated with marketing and product teams to align social strategy with business goals and campaign objectives. Created and managed monthly content calendars, optimized captions, hashtags, and CTAs to grow reach and follower engagement. Monitored platform trends and audience insights to guide strategy adjustments, maintained brand voice adaptation to platform best practices, and tracked performance metrics for optimization.
Tech Intern at Belad Creative Studio
July 1, 2025 - August 30, 2025
Performed internship training in technology-related tasks and creative studio support.
Prompt Engineer - Large Language Model Quality Analyst (LLM) at Hugo
February 1, 2023 - Present
Built functioning and responsive AI model functions as part of the quality analysis team for large language models.
Fraud Analyst (Remote) at Hugo
June 30, 2023 - August 30, 2025
Onboarded and entered accurate data with 100% accuracy on the backend of an e-commerce platform. Managed data interpretation and processing using data analysis algorithms for internal auditor visualization and analysis. Self-audited brands to improve quality and accuracy of updated data. Provided timely and accurate feedback to customers and delivered accurate technical solutions. Prevented fraudulent brands by identifying risks, applying countermeasures, and ensuring accurate backend data for onboarding on a wholesale marketplace with 400,000+ retailers.
Data Annotator (Machine Learning Agent) at Hugo
June 30, 2023 - August 30, 2025
Worked on Facebook’s Journalism Project by categorizing news feeds with keywords and entities to improve sorting algorithms. Contributed to developing and maintaining data pipelines including those based on AI and computer vision. Annotated proprietary datasets and labeled image, video, text, and audio data via internal software programs. Attached metadata to multimedia data according to established procedures with precise instructions. Provided constructive feedback to engineers to enhance labeling tooling and processes for more efficient labeling and improved data quality.
Public Relations Manager at Audiogirl Africa
February 28, 2021 - August 30, 2025
Directed social media campaigns, marketing strategy development including proposal drafting, planning, and execution. Focused on awareness and business development.
Duty Engineer at StarTimes Nigeria
February 29, 2020 - August 30, 2025
Installed communication dishes, managed addition and removal of TV programs, uplinks, and downlinks. Handled transmission to customers and end-users and monitored program screens effectively.
Co-Founder at Emperor Designs
December 31, 2018 - August 30, 2025
Designed graphics, logos, printing materials such as flyers, T-shirts, business cards, gift bags, and logos.
Intern at Lagos State Government, Ministry of Energy and Mineral Resources
December 31, 2017 - August 30, 2025
Monitored and enforced compliance with DPR’s requirements on petroleum product facilities in Lagos State. Gathered data for oil & gas facilities database development. Conducted field operations monitoring NNPC Pipeline Right of Way at different locations. Assessed petroleum storage tanks (surface and underground) and assisted with establishing LPG skid plants.

Education

Bsc. at University Of Lagos
January 1, 2013 - December 31, 2018
Bsc. Petroleum And Gas Engineering at University Of Lagos
January 1, 2013 - December 31, 2018
Bachelor of Science (BSc) Petroleum and Gas Engineering at University of Lagos
January 1, 2013 - December 31, 2018
Secondary School Leaving Certificate at Nigeria Premier College
January 1, 2010 - December 31, 2012

Qualifications

Google My Business SEO
November 1, 2024 - August 30, 2025
Learning Notion LinkedIn
September 1, 2024 - August 30, 2025
Email Marketing Udemy
August 1, 2024 - August 30, 2025
Instagram Management Udemy
May 1, 2024 - August 30, 2025
Foundations of Project Management Coursera
March 1, 2023 - August 30, 2025
Machine Learning Foundation Course Amazon Web Services (AWS)
January 1, 2021 - August 30, 2025
Western English Test (EF Standard English Test, EFSET)
January 11, 2030 - August 30, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Other, Energy & Utilities, Financial Services, Software & Internet, Wholesale & Distribution
    paper Social Media Manager/ Local Seo Specialist

    I help small businesses stand out and grow online through strategic social media management.

    As a Social Media Manager, I’ve worked with brands across different industries, from local fashion stores to restaurants and service providers, creating scroll-stopping content and turning followers into customers.

    I use Canva to design clean, eye-catching visuals that match each brand’s voice and vibe. With Meta Business Suite, I plan, schedule, and track performance across Instagram and Facebook, ensuring every post has a clear purpose.

    From creating monthly content calendars to writing engaging captions and managing messages, I handle everything so business owners can focus on what they do best.

    Social media shouldn’t feel overwhelming. With the right content and consistency, it becomes your most powerful marketing tool.

    I also design professional presentations and pitch decks using PowerPoint and Canva for sales, investors, and client proposals.

    Let’s build your online presence the smart way.

    Check my work: https://www.twine.net/signin