Architected, developed, and optimized a portfolio of responsive WordPress websites using Divi, Elementor, and WooCommerce; built end-to-end WordPress projects (HTML, CSS, JS, PHP); improved speed, SEO, and UX; managed hosting, DNS, and security; analyzed performance with Google Analytics and Search Console; collaborated with marketing teams and mentored juniors.

In-Service Training: Web Design at Glacier (Sanlam)

June 1, 2009 - June 1, 2009

Designed websites for medical aid schemes using C#.NET, ASP.NET and SQL; contributed to web development and server-side tasks.

In-Service Training: Regression Testing at University of Cape Town (UCT) / Glacier

February 1, 2010 - March 1, 2010

Regression testing on GQS systems; participated in QA processes to ensure software reliability.

Senior WordPress Developer at Self-Employed / Freelance

January 1, 2011 - Present

Lead developer designing and developing custom WordPress builds with Divi and Elementor, optimized to support digital marketing campaigns. Built custom functionality using PHP and MySQL. Developed and managed WordPress forms using plugins such as Gravity Forms, WPForms, and Contact Form 7. Ensure cross-browser compatibility and platform stability. Website Performance & UX improvements through image optimization, caching, database tuning and script refinement. Strengthened Core Web Vitals and mobile usability through UX and technical improvements. SEO & Site Architecture Improved organic search visibility through structured content architecture and technical SEO practices. Resolved crawlers errors, redirected chains and indexing issues. Hosting & Infrastructure Managed hosting environments, DNS configuration and server optimization. Shopify Performance & SEO Optimization. Mentored junior developers and managed multiple projects remotely in fast-paced marketing cycles.

Shopify Performance & SEO Optimization at Just Crushing Clothing

January 1, 2025 - Present

Conducted full Shopify audit, improved site speed through performance optimization. Improved mobile usability and user flow, enhanced engagement. Fixed URL redirects and structural SEO issues to improve crawl efficiency. Implemented UI improvements including font, spacing, image ratios, and CTA refinement. Strengthened site trust and compliance via updated legal and policy pages. Performed cross-browser and mobile testing to ensure consistent UX.

Lead Web Developer / Web Development & Technical Implementation Lead at Tourism Marketing SA

January 1, 2011 - Present

Led development and implementation of custom WordPress builds using Divi and Elementor; designed and developed WordPress sites to support digital marketing campaigns; built custom functionality with PHP and MySQL; developed WordPress forms using Gravity Forms, WPForms, and Contact Form 7; ensured cross-browser compatibility and platform stability; improved site performance, UX, Core Web Vitals, and mobile usability; improved site architecture, on-page SEO and hosting infrastructure.