Vinuesa LAB: Corporate Identity and Web Design
Antonio Ventura Vercher
Published
Research Group led by Doctor Ricardo Vinuesa at KTH University in Stockholm.
The project’s fundamental purpose was to give the research group a distinctive corporate identity that reflected its commitment to projects aimed at improving the world and capturing the attention of potential investors.
This graphic design, illustrations, and video sought to strengthen the group’s institutional image and facilitate its participation in innovative initiatives in artificial intelligence, aeronautics and fluid dynamics at the prestigious KTH University in Stockholm.
As initial concepts, it was essential to convey the idea of collaboration (creating those coupled forms that would be useful for serial production), technology (transmitted through aseptic typography and colour), and the name of the group, Vinuesa Lab, using the suggestion of the V as a shape.
All these elements help to give a feeling of seriousness, professionalism and avant-garde.