Available to hire
Develops and maintains a strategic SEO plan for websites and blogs. Using current practices to achieve high internet placement.
• Leverage 10+ years of SEO/SEM Marketing expertise to plan, execute, and optimize paid search campaigns that drive qualified leads and sales across all divisions.
• Applies advanced analytical skills to monitor KPIs, troubleshoot performance issues, and refine marketing strategies for continuous improvement.
• Administers HubSpot for marketing, sales, and service workflows, ensuring seamless campaign execution and CRM integration.
• Administers ZoomInfo for marketing, sales, and service workflows, ensuring seamless campaign execution and CRM integration.
• Responsible for backend and frontend development for multiple websites, ensuring functionality, speed, and user experience aligning with business goals.
• Execute both on-page and off-site SEO strategies, including Google My Business optimization, review management, link building, and targeted keyword research.
• Proven Experience with Google Analytics 4, Google Tag Manage, Google My Business (GMB), SEMrush, Google Merchant Center, Ahrefs, Moz, SpyFu, and Screaming Frog, Google Ads, Google Data Studio, Walmart Market Place, and Amazon Market Place.
• Advanced knowledge of technical SEO, including site structure, website schema, sitemaps, server-side SEO, site speed, backlink, citations, and site optimization.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Marketing Manager at Strukmyer Medical, Labs Strukmyer, and Anne Cosmetic
September 30, 2024 - PresentLeveraging over 8 years of SEM/PPC expertise to plan, execute, and optimize paid search campaigns driving qualified leads and sales across multiple divisions. Applied advanced analytical skills for KPI monitoring, troubleshooting performance issues, and refining marketing strategies. Administered HubSpot and ZoomInfo platforms for comprehensive marketing, sales, and service workflow integration. Managed backend and frontend development for several websites to ensure functionality and user experience aligned with business goals. Executed on-page and off-site SEO strategies including Google My Business optimization, review management, link building, and targeted keyword research. Utilized Google Analytics 4, Google Ads, Google Data Studio, and Google Tag Manager for analytics and reporting.
SEM & Paid Search Manager, Technical SEO Analyst at Anchor Products LLC
September 30, 2024 - August 11, 2025Managed SEM/PPC campaigns with more than 8 years of experience and strong knowledge of the digital advertising environment. Executed off-site and on-page SEO, Google My Business management, reviews building, link building, and organic keyword research. Increased online sales to over $400K through effective keyword, content, and link-building strategies. Improved organic search position by over 45%. Handled daily administration of marketing, sales, and service strategies on the HubSpot platform. Responsible for backend and frontend WordPress website development.
Technical SEO Analyst at Allied Stone Inc
January 28, 2023 - August 11, 2025Oversaw digital marketing plans for company websites ensuring optimal performance of display, geo-fencing, and PPC campaigns. Conducted A/B user and design testing in staging environments. Monitored and implemented technical SEO including on-page and off-page optimizations and site structure improvements. Implemented keyword strategy that increased visibility by 45% and reduced bounce rates by 35%. Produced KPI-based analytical reports. Utilized multiple SEO tools including Ahrefs, Ubersuggest, Google Analytics, and Google My Business. Led SEO and digital content strategies and acted as HubSpot Administrator. Developed WordPress sites with SEO focus.
Senior Frontend Developer, Network Support/ Engineer at AT&T ENTERTAINMENT GROUP
May 6, 2019 - August 11, 2025Managed Google Analytics for site data analysis impacting business processes and reporting. Utilized Adobe Analytics for intranet sites. Served as Network Administrator for Windows platform in AT&T Plano Network. Specialized in Local SEO with 3-5 years SEM/PPC experience. Managed API connection to AWS data sources.
Senior Data Analyst, Network Support/ Engineer at AT&T ENTERTAINMENT GROUP
January 1, 2017 - August 11, 2025Analyzed variables affecting Video Quality Index (VQI) and Broadband Quality Index (BQI). Collaborated with web and DirecTV development teams on web performance issues. Improved customer video and broadband scores using data analytics and vendor tools. Directed analysis and reporting for DTVN and DFW using SQL and reporting cubes.
Network Support/ Engineer, Features, Reliability and Analysis Team at AT&T – UVERSE
April 1, 2014 - August 11, 2025Managed work distribution, prioritization, and scheduling for IPTV professionals ensuring client needs and deliverables met. Supervised a team of 13 staff including AT&T personnel and contractors managing daily operations of 62 Video Hub Offices (VHOs). Specialized in SEO and SEM focusing on Local SEO for the DFW Area and responsible for multiple API data pulls using Python and PHP.
Network Support/ Engineer, Team Lead - U-Verse Operations at AT&T – UVERSE
December 1, 2011 - August 11, 2025Team lead for IPTV TAC 2 managing 23 personnel and daily operations of 15 Video Hub Offices. Directed technical troubleshooting on IPTV platform, Windows 2003 Server, and network issues. Specialized in SEO and SEM specializing in Local SEO for the Dallas-Fort Worth area. Managed multiple API data pulls primarily using Python and PHP.
Network Support/ Engineer at Microsoft Corporation
September 1, 2006 - August 11, 2025Identified solutions for complex technical issues, managed customer relationships, documented cases, and delivered rapid resolution. Maintained in-depth technical knowledge including advanced troubleshooting and network architecture.
Marketing Manager at Strukmyer Medical LLC / Strukmyer / Anne Cosmetic / MPM Medical
September 30, 2024 - December 31, 2025Develops and maintains a strategic SEO plan for websites and blogs; plans, executes, and optimizes paid search campaigns across divisions; Administers HubSpot and ZoomInfo for marketing workflows; oversees backend/frontend development for multiple sites; conducts on-page and off-page SEO (GMB optimization, reviews, link building) and targeted keyword research; leverages GA4, GTM, GMB, SEMrush, Ahrefs, Moz for performance monitoring and optimization.
SEM & Paid Search Manager, Technical SEO Analyst at Anchor Products LLC
January 28, 2023 - September 30, 2024Led SEM/PPC strategies and bidding; managed on-page and off-page SEO, Google My Business, reviews, and link building; increased online sales to over 400K; raised organic search position by over 45%; administered HubSpot for marketing/sales/service workflows; handled backend/frontend WordPress development.
Technical SEO Analyst at Allied Stone Inc
July 12, 2021 - January 28, 2023Oversee digital marketing plan; conduct A/B testing and design testing; optimize site structure and SEO; increased visibility; reduced bounce rate; utilized Ahrefs, Ubersuggest, GA4, GTM; HubSpot Administrator; WordPress development; on-page and off-page optimization.
Senior Frontend Developer, Network Support/ Engineer at AT&T Entertainment Group
January 1, 2017 - May 6, 2019Managed Google Analytics and Adobe Analytics for site data and reporting; served as Network Administrator; SEO specialization in Local SEO; API connection to AWS data source; contributed to web performance and frontend tooling.
Senior Data Analyst, Network Support/ Engineer at AT&T Entertainment Group
April 1, 2014 - January 1, 2017Analyzed RG and STB variables affecting Video Quality Index (VQI) and Broadband Quality Index (BQI); collaborated with Web Development teams to address performance issues; improved VQI/BQI scores; created SQL-based cubes and reports.
Network Support/ Engineer, Features, Reliability and Analysis Team at AT&T – UVERSE
February 1, 2011 - April 1, 2014Managed workload distribution, scheduling, and resource allocation for IPTV professionals; SEO/SEM expertise applied to DFW area; performed API data pulls using Python and PHP; led IPTV operations support.
Team Lead - U-Verse Operations at AT&T – UVERSE
June 1, 2010 - December 1, 2011Team lead for IPTV TAC 2; managed a team of 23 personnel with daily responsibilities for 15 VHO’s; guided technical troubleshooting for IPTV platform and network issues; integrated SEO/SEM practices where applicable.
Network Support/ Engineer at Microsoft Corporation
January 1, 2002 - September 1, 2006Identified solutions for technically complex issues; managed customer relationships; documented cases; advanced troubleshooting and network architecture knowledge.
Marketing Manager at Strukmyer Medical LLC / Strukmyer / Anne Cosmetic, MPM Medical
September 30, 2024 - December 31, 2025Develops and maintains a strategic SEO plan for websites and blogs; leverages 10+ years of SEO/SEM expertise to plan, execute, and optimize paid search campaigns; administers HubSpot and ZoomInfo workflows for CRM integration; responsible for backend and frontend development across multiple websites to ensure speed and UX alignment with business goals; executes on-page and off-page SEO strategies, including Google My Business optimization, review management, and keyword research; proficient with GA4, GTM, GMB, SEMrush, Google Merchant Center, Ahrefs, Moz, SpyFu, Screaming Frog, Google Ads, Data Studio.
Network Support/ Engineer, Features, Reliability and Analysis Team at AT&T – U-Verse
February 1, 2011 - April 1, 2014Managed work distribution, scheduling, and resource allocation for IPTV specialists; led SEO/SEMLocal efforts; performed API data pulls using Python and PHP.
Team Lead - U-Verse Operations at AT&T – U-Verse Operations
June 1, 2010 - December 1, 2011Team lead for IPTV TAC; supervised 13 personnel; managed daily operations of 62 VHO’s; focused on local SEO for DFW area.
Network Support/ Engineer for Microsoft Corporation at AT&T – U-Verse / Microsoft Corporation
January 1, 2002 - September 1, 2006Provided technical solutions, customer relationship management, and documentation; maintained extensive technical knowledge and troubleshooting skills.
Education
HubSpot Inbound Marketing Certified at HubSpot
January 1, 2024 - December 31, 2024HubSpot Sales Software Certified at HubSpot
January 1, 2024 - December 31, 2024HubSpot SEO Certified at HubSpot
January 1, 2024 - December 31, 2024Google Ads Essential Training at Google
January 1, 2024 - December 31, 2024Google Ads Display Certification at Google
January 1, 2024 - December 31, 2024Google Ads Creative Certification at Google
January 1, 2024 - December 31, 2024Google Ads Measurement Certification at Google
January 1, 2024 - December 31, 2024Google Analytics Certification at Google
January 11, 2030 - August 11, 2025Microsoft Mediaroom 3.2 Front-End Web Developer Nanodegree at Udacity
January 11, 2030 - August 11, 2025Intro to Programming Nanodegree at Udacity
January 11, 2030 - August 11, 2025Front-End Web Developer Nanodegree at Udacity
January 11, 2030 - August 11, 2025Front-End Web Developer Nanodegree at Udacity
January 11, 2030 - January 9, 2026Intro to Programming Nanodegree at Udacity
January 11, 2030 - January 9, 2026MCSE Windows Server 2000/2003 at Microsoft
January 11, 2030 - January 9, 2026Cisco CCNA Advanced Boot Camp at Cisco
January 11, 2030 - January 9, 2026Sun Educational Services Hardware Training at Sun Microsystems
January 11, 2030 - January 9, 2026Oracle Sun System Fault Analysis Course at Oracle/Sun
January 11, 2030 - January 9, 2026HubSpot Inbound Marketing Certified at HubSpot
January 1, 2024 - January 9, 2026HubSpot Sales Software Certified at HubSpot
January 1, 2024 - January 9, 2026HubSpot SEO Certified at HubSpot
January 1, 2024 - January 9, 2026Google Ads Essential Training at Google
January 1, 2024 - January 9, 2026Google Ads Display Certification at Google
January 1, 2024 - January 9, 2026Google Ads Creative Certification at Google
January 1, 2024 - January 9, 2026Google Ads Measurement Certification at Google
January 1, 2024 - January 9, 2026GA4 Certification (Dive Deep into GA4 Data and Reports) at Google
January 1, 2024 - January 9, 2026Front-End Web Developer Nanodegree at Udacity
January 1, 2006 - January 9, 2026Intro to Programming Nanodegree at Udacity
January 1, 2006 - January 9, 2026MCSE Windows 2000 and Windows 2003 at Microsoft
January 11, 2030 - January 9, 2026HubSpot Inbound Marketing Certified at HubSpot
January 11, 2030 - January 1, 2024HubSpot Sales Software Certified at HubSpot
January 11, 2030 - January 1, 2024HubSpot SEO Certified at HubSpot
January 11, 2030 - January 1, 2024Google Ads Essential Training at Google
January 11, 2030 - January 1, 2024Google Ads Display Certification at Google
January 11, 2030 - January 1, 2024Google Ads Creative Certification at Google
January 11, 2030 - January 1, 2024Google Ads Measurement Certification at Google
January 11, 2030 - January 1, 2024Google Analytics Certification at Google
January 11, 2030 - February 12, 2026Front-End Web Developer Nanodegree at Udacity
January 11, 2030 - January 1, 2006Intro to Programming Nanodegree at Udacity
January 11, 2030 - January 1, 2006Qualifications
ITSW 2336 Unix System Operating Course
January 11, 2030 - August 11, 2025MCSE Windows 2000 and Windows 2003
January 11, 2030 - August 11, 2025Sun Educational Services Hardware Training
January 11, 2030 - August 11, 2025Oracle Sun System Fault Analysis Course
January 11, 2030 - August 11, 2025Cisco CCNA Advanced Boot Camp
January 11, 2030 - August 11, 2025Completed various MicroStrategy & Analytics Coursework
January 11, 2030 - August 11, 2025HubSpot Inbound Marketing Certified
January 1, 2024 - December 31, 2024HubSpot Sales Software Certified
January 1, 2024 - December 31, 2024HubSpot SEO Certified
January 1, 2024 - December 31, 2024Google Ads Essential Training
January 1, 2024 - December 31, 2024Google Ads Display Certification
January 1, 2024 - December 31, 2024Google Ads Creative Certification
January 1, 2024 - December 31, 2024Google Ads Measurement Certification
January 1, 2024 - December 31, 2024Google Analytics Certification
January 11, 2030 - August 11, 2025HubSpot Inbound Marketing Certified
January 1, 2024 - January 9, 2026HubSpot Sales Software Certified
January 1, 2024 - January 9, 2026HubSpot SEO Certified
January 1, 2024 - January 9, 2026Google Ads Essential Training
January 1, 2024 - January 9, 2026Google Ads Display Certification
January 1, 2024 - January 9, 2026Google Ads Creative Certification
January 1, 2024 - January 9, 2026Google Ads - Measurement Certification
January 1, 2024 - January 9, 2026Google Analytics Certification
January 11, 2030 - January 9, 2026HubSpot Inbound Marketing Certification
January 1, 2024 - January 9, 2026HubSpot Sales Software Certification
January 1, 2024 - January 9, 2026HubSpot SEO Certification
January 1, 2024 - January 9, 2026Google Ads Essential Training
January 1, 2024 - January 9, 2026Google Ads Display Certification
January 1, 2024 - January 9, 2026Google Ads Creative Certification
January 1, 2024 - January 9, 2026Google Ads Measurement Certification
January 1, 2024 - January 9, 2026GA4 Certification
January 1, 2024 - January 9, 2026Front-End Web Developer Nanodegree
January 1, 2006 - January 9, 2026Intro to Programming Nanodegree
January 1, 2006 - January 9, 2026MCSE Windows 2000/Windows 2003
January 11, 2030 - January 9, 2026HubSpot Inbound Marketing Certified
January 11, 2030 - January 1, 2024HubSpot Sales Software Certified
January 11, 2030 - January 1, 2024HubSpot SEO Certified
January 11, 2030 - January 1, 2024Google Ads Essential Training
January 11, 2030 - January 1, 2024Google Ads Display Certification
January 11, 2030 - January 1, 2024Google Ads Creative Certification
January 11, 2030 - January 1, 2024Google Ads Measurement Certification
January 11, 2030 - January 1, 2024Google Analytics Certification
January 11, 2030 - February 12, 2026Front-End Web Developer Nanodegree
January 11, 2030 - January 1, 2006Intro to Programming Nanodegree
January 11, 2030 - January 1, 2006Industry Experience
Software & Internet, Retail, Professional Services, Telecommunications, Healthcare, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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