CRM & Marketing Automation Specialist with over 15 years of experience in digital customer processes, e-commerce, and communication. Certified Marketing Automation Specialist (EQF5) with a strong data-driven mindset, combining technical understanding with hands-on execution. Experienced in building and optimizing CRM structures, customer journeys, and automated workflows across platforms such as HubSpot, Customer.io, Microsoft Dynamics 365 Customer Insights, Klaviyo, Mailchimp, and Pipedrive. My background includes full business responsibility within e-commerce — from purchasing, budgeting, and supplier coordination to customer communication, automation flows, and system optimization. I focus on creating practical, scalable automation systems that improve efficiency, lead handling, and customer experience — always with clarity, structure, and real business value in mind.…CRM & Marketing Automation Specialist with over 15 years of experience in digital customer processes, e-commerce, and communication. Certified Marketing Automation Specialist (EQF5) with a strong data-driven mindset, combining technical understanding with hands-on execution. Experienced in building and optimizing CRM structures, customer journeys, and automated workflows across platforms such as HubSpot, Customer.io, Microsoft Dynamics 365 Customer Insights, Klaviyo, Mailchimp, and Pipedrive. My background includes full business responsibility within e-commerce — from purchasing, budgeting, and supplier coordination to customer communication, automation flows, and system optimization. I focus on creating practical, scalable automation systems that improve efficiency, lead handling, and customer experience — always with clarity, structure, and real business value in mind.WWWW…