I’m Umran Bingol, an innovative digital marketing executive focused on growth, optimization, and audience engagement. I lead data-driven SEO, performance marketing, and UI/UX initiatives, delivering measurable gains in organic traffic and conversions while collaborating with cross-functional teams and international partners. Whether it’s optimizing websites and apps, running influencer campaigns, or building automation flows (email, push, WhatsApp), I’m passionate about turning data into action that boosts brand awareness and ROI. I enjoy turning complex challenges into clear strategies that align with global marketing goals.

Umran Bingol

I’m Umran Bingol, an innovative digital marketing executive focused on growth, optimization, and audience engagement. I lead data-driven SEO, performance marketing, and UI/UX initiatives, delivering measurable gains in organic traffic and conversions while collaborating with cross-functional teams and international partners. Whether it’s optimizing websites and apps, running influencer campaigns, or building automation flows (email, push, WhatsApp), I’m passionate about turning data into action that boosts brand awareness and ROI. I enjoy turning complex challenges into clear strategies that align with global marketing goals.

Available to hire

I’m Umran Bingol, an innovative digital marketing executive focused on growth, optimization, and audience engagement. I lead data-driven SEO, performance marketing, and UI/UX initiatives, delivering measurable gains in organic traffic and conversions while collaborating with cross-functional teams and international partners.

Whether it’s optimizing websites and apps, running influencer campaigns, or building automation flows (email, push, WhatsApp), I’m passionate about turning data into action that boosts brand awareness and ROI. I enjoy turning complex challenges into clear strategies that align with global marketing goals.

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Language

Turkish
Fluent
English
Fluent
German
Beginner

Work Experience

Digital Marketing Executive at electrip Global (Zorlu Energy)
January 1, 2023 - January 1, 2025
Achieved a 43% increase in organic traffic and advanced search rankings by enhancing targeted SEO and SEM strategies. Spearheaded ASO improvements, boosting app ranking by 4 positions in the app store. Led UI/UX redesign of the mobile app to optimize user flows, reducing session abandonment by 22% and increasing daily active users. Conducted research to improve social media ad impression and conversion rates. Improved website design and content optimization leading to a 35% rise in conversions and 20% drop in bounce rates. Managed cross-team stakeholder relationships to align website requirements with global marketing strategies. Optimized performance marketing budgets by analyzing benchmarks for maximal channel efficiency. Organized influencer marketing campaigns end-to-end, enhancing brand awareness with automation flows. Handled agency, legal, and purchasing processes.
Digital Marketing Specialist at NetBT Consulting Service
January 1, 2019 - January 1, 2023
Implemented product-focused SEO strategies achieving top keyword rankings within four months. Developed and managed multi-channel marketing campaigns via social media, email, and affiliates, increasing website traffic by 40% and generating 30 qualified leads in the first quarter. Created weekly creative assets including email templates, social posts, and YouTube ads. Managed LinkedIn and Google Ads campaigns, boosting new client meetings by 11%. Ran advertorial campaigns and organized client roundtable meetings achieving an average 30% conversion rate. Managed WordPress content.
Digital Marketing Assistant at Volt Foreign Trade Inc.
January 1, 2018 - January 1, 2019
Produced weekly social media content plans to boost brand engagement. Enhanced website infrastructure to improve customer experience with 40% growth in session duration. Analyzed social media comments to reduce user complaints by 30%. Coordinated monthly meetings with customer service to identify queries and implemented website improvements. Assisted in interior design and organizational activities for UK stores.

Education

Bachelor's Degree at Bilkent University
January 1, 2011 - December 31, 2018
Exchange Program at Metropolia University of Applied Science
January 1, 2016 - December 31, 2017

Qualifications

UX/UI Certificate Program, Mindset Institute
January 11, 2030 - July 4, 2025
Social Media and Digital Marketing Expertise, Istanbul Aydin University
January 11, 2030 - July 4, 2025
Google Online Marketing Training, Google
January 11, 2030 - July 4, 2025

Industry Experience

Energy & Utilities, Software & Internet, Professional Services, Consumer Goods, Media & Entertainment, Retail, Education