I am a self-motivated content creator with excellent written communication skills, experienced in crafting engaging and brand-aligned copy, and passionate about storytelling through visual and written content. I have a strong background in managing multiple projects simultaneously and collaborating with project teams to deliver consistent brand messaging across marketing, social media, photography, and video production.

Upalendu Sen

I am a self-motivated content creator with excellent written communication skills, experienced in crafting engaging and brand-aligned copy, and passionate about storytelling through visual and written content. I have a strong background in managing multiple projects simultaneously and collaborating with project teams to deliver consistent brand messaging across marketing, social media, photography, and video production.

Available to hire

I am a self-motivated content creator with excellent written communication skills, experienced in crafting engaging and brand-aligned copy, and passionate about storytelling through visual and written content.

I have a strong background in managing multiple projects simultaneously and collaborating with project teams to deliver consistent brand messaging across marketing, social media, photography, and video production.

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Language

English
Fluent
Bengali
Fluent
Hindi
Fluent

Work Experience

Marketing Executive at D. M. Keith Group
February 1, 2023 - October 1, 2024
Led multi-channel digital marketing initiatives for leading automotive brands in the UK market, delivering growth across lead generation, customer engagement, and brand visibility. Launched and optimized vehicle campaigns in partnership with OEMs, boosting lead generation and test-drive bookings; evaluated post-campaign performance and improved ROI through data-driven strategies. Managed 19+ social channels and Magento CMS pages to boost engagement.
Operations Coordinator at Royal Mail Group
February 1, 2021 - February 1, 2023
Managed high-volume mail operations, revamped sorting processes, increased productivity, and sustained high accuracy. Balanced team workloads, minimized stock-outs, and supported timely deliveries while maintaining service quality.
Marketing Assistant at Premier Stores
October 1, 2020 - February 1, 2021
Contributed to retail marketing and digital outreach, driving online engagement and local reach. Managed Google Business presence and social platforms, improved customer service workflows, and synchronized promotions with in-store activities.
Marketing Assistant at Senox
May 1, 2016 - May 1, 2019
Supported B2B and consumer marketing initiatives; designed targeted communications, improved customer retention, and increased ad revenue. Streamlined marketing workflows and enhanced sales support.
Marketing Consultant at Independent
October 1, 2024 - Present
Developed brand awareness strategies and marketing plans for small businesses, leveraging content strategy and social media management to improve digital presence; designed promotional materials including banners and coordinated with advertising agencies for outdoor placements across multiple locations; managed Google Business Profile setup and optimisation for local businesses; assisted a D2C e-commerce startup with social media planning and backend operations, demonstrating ability to manage multiple projects simultaneously; currently developing a business website as part of an ongoing client digital presence project.
Marketing Executive at D.M. Keith Group
February 1, 2023 - October 1, 2024
Led full-funnel digital marketing across paid media, organic social, email/SMS, website optimisation and performance analytics, driving sustained lead generation and customer acquisition; grew social media following by 174.5% and generated 16,800+ organic video views; increased qualified lead volume by 22%, bookings by 15%, and pipeline growth by 20%; delivered 30% campaign ROI uplift and 42% website conversion improvement by analysing GA4 data, building Excel dashboards, and implementing UX enhancements on Magento; leveraged Pinewood DMS to identify and recover 150+ dormant leads generating £85k+ in sales pipeline; aligned marketing with regional sales targets contributing to 15% YoY improvement.

Education

MBA (Social Media Marketing) at Leeds Beckett University
October 1, 2020 - June 1, 2022
BTEC Level 7 - Diploma in Strategic Leadership at International School of Management Studies, India
July 1, 2019 - June 1, 2020
Bachelor of Commerce (Marketing) at West Bengal State University, India
June 1, 2013 - August 1, 2016
MBA in Social Media Marketing at Leeds Beckett University
January 11, 2030 - July 1, 2022
Diploma — Strategic Management & Leadership at ISMS
January 11, 2030 - August 1, 2020
B.Com (Marketing) at West Bengal State University
January 11, 2030 - August 1, 2016

Qualifications

Google Data Analytics
January 11, 2030 - May 29, 2026
Data Analysis with R Programming (Google)
January 11, 2030 - May 29, 2026
GDPR Fundamentals (Measured Collective)
January 11, 2030 - May 29, 2026
Content Marketing (HubSpot)
January 11, 2030 - May 29, 2026
SEO (HubSpot)
January 11, 2030 - May 29, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Software & Internet, Travel & Hospitality