Available to hire
Hi, I’m Danielle Murray, a Digital Content Producer with a passion for storytelling through video and photography. I help brands grow engagement and translate ideas into compelling multimedia content across platforms.
I bring hands-on expertise in videography, editing, colour grading, and design, plus a collaborative approach and a love for staying ahead of trends in digital media and marketing.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Video Editor / Videographer at Retake.ie
March 1, 2024 - June 1, 2025Lead full video production lifecycle from concept to delivery across multiple projects; shoot and edit high-quality video content for digital and social platforms; on-set production including camera, lighting, and audio; colour grading and sound design; deliver projects on time with organized asset management.
Head of Videography - Women & Girls Football at FAI
March 1, 2024 - June 30, 2025Oversee end-to-end video production: From planning and shooting to editing and publishing -
with a focus on audience engagement and ticket sales.
Strategic Content Development: Produce compelling video content that showcases women's
and girls' football initiatives, including match highlights, player interviews, and promotional
campaigns, to inspire participation and support.
Collaborative Promotion: Partner with the FAI's communications and marketing teams to
implement video strategies that elevate the profile of women's football, aligning with the FAI's
mission to inspire women and girls of all ages and backgrounds to participate in football.
Comprehensive Event Coverage: Lead videography efforts for key events, such as Women’s
National Team matches, training sessions, and community outreach programs, ensuring
inclusive and engaging coverage that reflects the diversity and spirit of women's football in
Ireland.
Technical Excellence and Brand Alignment: Oversee all aspects of video production, including
filming, editing, and post-production, while maintaining the FAI's brand standards and
effectively communicating its commitment to developing the full potential of football for
women and girls.
Content Producer at Freelance
June 1, 2021 - PresentConceptualised, created, and managed engaging and shareable content across multiple
platforms, including social media, blog posts, videos, and infographics.
Demonstrated a deep understanding of target audience preferences.
Collaborated with cross-functional teams, including designers and marketing specialists, to
develop visually appealing and cohesive content that adhered to brand guidelines.
Researched and implemented SEO strategies to improve organic search visibility by utilising
analytical tools, such as Google Analytics and social media insights, to track performance and
adjust content strategies accordingly.
Created and maintained an editorial calendar, ensuring consistent content delivery and a
diverse mix of content types.
Developed and executed content marketing campaigns.
Produced high-quality written content, optimising readability and SEO while maintaining a
consistent brand voice.
Collaborated with influencers and brand partners to create sponsored content, increasing
brand exposure and generating revenue.
Stayed up-to-date with industry trends and emerging platforms, allowing for the timely
adoption of new content formats and techniques.
Develop, integrate and design websites for influences and brands - keeping them up to date.
Education
BSc Sports Science at University Limetone
January 1, 2016 - January 1, 2020Qualifications
Professional Diploma - Digital Marketing
August 1, 2021 - March 1, 2022Industry Experience
Media & Entertainment, Professional Services, Retail, Education
Experience Level
Expert
Expert
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