Hi, I'm Danielle Murray, a Digital Content Producer with a passion for storytelling through video and photography. I help brands grow engagement and translate ideas into compelling multimedia content across platforms. I bring hands-on expertise in videography, editing, colour grading, and design, plus a collaborative approach and a love for staying ahead of trends in digital media and marketing.

Danielle Murray

Hi, I'm Danielle Murray, a Digital Content Producer with a passion for storytelling through video and photography. I help brands grow engagement and translate ideas into compelling multimedia content across platforms. I bring hands-on expertise in videography, editing, colour grading, and design, plus a collaborative approach and a love for staying ahead of trends in digital media and marketing.

Available to hire

Hi, I’m Danielle Murray, a Digital Content Producer with a passion for storytelling through video and photography. I help brands grow engagement and translate ideas into compelling multimedia content across platforms.

I bring hands-on expertise in videography, editing, colour grading, and design, plus a collaborative approach and a love for staying ahead of trends in digital media and marketing.

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Language

English
Fluent

Work Experience

Video Editor / Videographer at Retake.ie
March 1, 2024 - June 1, 2025
Lead full video production lifecycle from concept to delivery across multiple projects; shoot and edit high-quality video content for digital and social platforms; on-set production including camera, lighting, and audio; colour grading and sound design; deliver projects on time with organized asset management.
Head of Videography - Women & Girls Football at FAI
March 1, 2024 - June 30, 2025
Oversee end-to-end video production: From planning and shooting to editing and publishing - with a focus on audience engagement and ticket sales. Strategic Content Development: Produce compelling video content that showcases women's and girls' football initiatives, including match highlights, player interviews, and promotional campaigns, to inspire participation and support. Collaborative Promotion: Partner with the FAI's communications and marketing teams to implement video strategies that elevate the profile of women's football, aligning with the FAI's mission to inspire women and girls of all ages and backgrounds to participate in football. Comprehensive Event Coverage: Lead videography efforts for key events, such as Women’s National Team matches, training sessions, and community outreach programs, ensuring inclusive and engaging coverage that reflects the diversity and spirit of women's football in Ireland. Technical Excellence and Brand Alignment: Oversee all aspects of video production, including filming, editing, and post-production, while maintaining the FAI's brand standards and effectively communicating its commitment to developing the full potential of football for women and girls.
Content Producer at Freelance
June 1, 2021 - Present
Conceptualised, created, and managed engaging and shareable content across multiple platforms, including social media, blog posts, videos, and infographics. Demonstrated a deep understanding of target audience preferences. Collaborated with cross-functional teams, including designers and marketing specialists, to develop visually appealing and cohesive content that adhered to brand guidelines. Researched and implemented SEO strategies to improve organic search visibility by utilising analytical tools, such as Google Analytics and social media insights, to track performance and adjust content strategies accordingly. Created and maintained an editorial calendar, ensuring consistent content delivery and a diverse mix of content types. Developed and executed content marketing campaigns. Produced high-quality written content, optimising readability and SEO while maintaining a consistent brand voice. Collaborated with influencers and brand partners to create sponsored content, increasing brand exposure and generating revenue. Stayed up-to-date with industry trends and emerging platforms, allowing for the timely adoption of new content formats and techniques. Develop, integrate and design websites for influences and brands - keeping them up to date.

Education

BSc Sports Science at University Limetone
January 1, 2016 - January 1, 2020

Qualifications

Professional Diploma - Digital Marketing
August 1, 2021 - March 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Retail, Education