I am a creative and results-driven Graphic Designer and Art Director with over 10 years of experience in branding, advertising, packaging, digital, and social media design. I have a proven track record of leading cross-platform campaigns, delivering compelling visual narratives, and managing creative teams both in agency and in-house brand environments. I am a strategic thinker with hands-on expertise, passionate about creating visually impactful solutions that meet client needs. Throughout my career, I have worked across various industries including consumer packaged goods and non-profit organizations, consistently delivering high-quality design solutions. I enjoy collaborating closely with cross-functional teams and staying up-to-date with design tools and market trends to push the boundaries of creativity and strategic visual communication.…

Hedy Benjamin

I am a creative and results-driven Graphic Designer and Art Director with over 10 years of experience in branding, advertising, packaging, digital, and social media design. I have a proven track record of leading cross-platform campaigns, delivering compelling visual narratives, and managing creative teams both in agency and in-house brand environments. I am a strategic thinker with hands-on expertise, passionate about creating visually impactful solutions that meet client needs. Throughout my career, I have worked across various industries including consumer packaged goods and non-profit organizations, consistently delivering high-quality design solutions. I enjoy collaborating closely with cross-functional teams and staying up-to-date with design tools and market trends to push the boundaries of creativity and strategic visual communication.…

Available to hire

I am a creative and results-driven Graphic Designer and Art Director with over 10 years of experience in branding, advertising, packaging, digital, and social media design. I have a proven track record of leading cross-platform campaigns, delivering compelling visual narratives, and managing creative teams both in agency and in-house brand environments. I am a strategic thinker with hands-on expertise, passionate about creating visually impactful solutions that meet client needs.

Throughout my career, I have worked across various industries including consumer packaged goods and non-profit organizations, consistently delivering high-quality design solutions. I enjoy collaborating closely with cross-functional teams and staying up-to-date with design tools and market trends to push the boundaries of creativity and strategic visual communication.

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Skills

Experience Level

Adobe Illustrator
Expert
Adobe Photoshop
Expert
Branding
Expert
Adobe InDesign
Expert
Figma
Expert
Social Media Design
Expert
Presentation Design
Expert
Logo
Expert
Corel Draw
Expert
Mailchimp
Expert
CSS
Expert
UI
Expert
Sketch
Intermediate
Adobe XD
Intermediate
Web Design
Intermediate
HTML5
Intermediate
3D Design
Intermediate
Blender
Intermediate
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Language

English
Fluent
Hindi
Fluent
Tamil
Fluent

Work Experience

Art Director at Ethnicity Matters
October 31, 2024 - August 4, 2025
Led culturally-tailored Diwali campaigns for clients such as Fido and UP Express. Developed integrated creative assets across web, print, and retail mediums targeting the South Asian market.
Art Director at Ethnicity Matters
October 31, 2024 - August 4, 2025
Led culturally-tailored Diwali campaigns for clients like Fido and UP Express. Developed integrated creative assets across web, print, and retail targeting the South Asian market.
Visual Communications Specialist at Youth Empowerment Services
September 1, 2023 - Present
Created print and digital materials for youth programs, fundraising initiatives, and community outreach, collaborating with the CEO. Developed branded visuals for proposals, mentorship content, church events, social media, and presentations aimed at empowering marginalized youth.
Visual Communications Specialist at Youth Empowerment Services
September 1, 2023 - Present
Created print and digital assets for youth programs, fundraising initiatives, and community outreach. Developed branded visuals for proposals, mentorship content, church events, social media, and presentations aimed at empowering marginalized youth working closely with CEO Norma Nicholson.
Lead Designer at SAKSCO
January 1, 2023 - Present
Designed packaging for gourmet consumer packaged goods brands adhering to AODA/ADA standards. Created print and digital assets, including header cards, display graphics, and in-store visuals. Collaborated with printers and internal teams to ensure production excellence.
Lead Designer at SAKSCO
January 1, 2023 - Present
Designed packaging for gourmet CPG brands compliant with AODA/ADA standards. Created print and digital assets including header cards, display graphics, and in-store visuals. Collaborated with printers and internal teams to ensure production excellence.
Art Director at Barrett and Welsh
December 31, 2022 - August 4, 2025
Developed visual branding and scalable social identity for a global technology startup. Worked closely with strategists to ensure voice-aligned visuals across platforms.
Art Director at Barrett and Welsh
December 31, 2022 - August 4, 2025
Developed visual branding and scalable social identity for a global tech startup. Collaborated closely with strategists to ensure voice-aligned visuals across platforms.
Senior Graphic Designer at Udaan
August 31, 2021 - August 4, 2025
Directed packaging and retail campaigns in the FMCG sector, increasing efficiency by 56%. Managed a seven-member team and ensured regulatory and brand compliance in all design deliverables.
Senior Graphic Designer at Udaan
August 31, 2021 - August 4, 2025
Directed packaging and retail campaigns in the FMCG sector, improving efficiency by 56%. Managed a 7-member team and ensured regulatory and brand compliance in all designs.
Senior Graphic Designer at Causematch
December 31, 2020 - August 4, 2025
Created fundraising visuals that helped nonprofits exceed their fundraising goals by over $10,000. Designed web, email, and social media assets for multi-channel campaigns.
Senior Graphic Designer at Causematch
December 31, 2020 - August 4, 2025
Crafted fundraising visuals that helped nonprofits exceed goals by over $10K. Designed web, email, and social media assets for multi-channel campaigns.
Senior Graphic Designer at Genius Nature Herbs
April 30, 2018 - August 4, 2025
Developed brand and packaging solutions for over 20 wellness and pharmaceutical brands. Designed product visuals tailored for the North American market in the consumer packaged goods and herbal industries.
Senior Graphic Designer at Genius Nature Herbs
April 30, 2018 - August 4, 2025
Created brand and packaging solutions for more than 20 wellness and pharmaceutical brands. Designed product visuals ready for the North American CPG and herbal markets.
Graphic & Layout Designer at Amoeba Solutions
October 31, 2014 - August 4, 2025
Promoted within two months for layout design excellence. Onboarded and trained junior designers, reducing training time by 57%.
Graphic & Layout Designer at Amoeba Solutions
October 31, 2014 - August 4, 2025
Promoted within 2 months for excellence in layout design. Onboarded and trained junior designers, reducing training time by 57%.

Education

Postgraduate Certificate in Art Direction at Humber College, Canada
January 1, 2022 - December 31, 2022
Master in Computer Applications at Karunya University, India
January 1, 2012 - December 31, 2012
Diploma in Multimedia & Graphic Design at World Multimedia Association
January 1, 2014 - December 31, 2014
Postgraduate Certificate in Art Direction at Humber College, Canada
January 1, 2022 - December 31, 2022
Master in Computer Applications at Karunya University, India
January 1, 2012 - December 31, 2012
Diploma in Multimedia & Graphic Design at World Multimedia Association
January 1, 2014 - December 31, 2014

Qualifications

Google UX Design Certificate
January 11, 2030 - August 31, 2025
Test Dome Graphic Design Skill Test Certification
September 1, 2023 - August 4, 2025
AODA Certification
January 1, 2024 - August 4, 2025
Google UX Design Certificate
January 11, 2030 - August 1, 2025
Test Dome Graphic Design Skill Test Certification
September 1, 2023 - August 4, 2025
AODA Certification
January 1, 2024 - August 4, 2025

Industry Experience

Consumer Goods, Non-Profit Organization, Retail, Professional Services, Software & Internet, Transportation & Logistics
    Logo Design Portfolio – Hedy Benjamin
    A curated collection of logo designs created across branding, conceptual projects, and visual identity systems. Each logo showcases a unique blend of strategic thinking, symbolism, and aesthetic execution, spanning corporate, nonprofit, lifestyle, and conceptual brands. Presented with mockups to demonstrate versatility and real-world application. graphicdesigner resume pitchdeck logo…
    Doodle and Chai
    Sometimes the best kind of day is one where you slow down, draw a little, make some chai, and listen to a song that holds memories from another time. 🌿 This melody is something I wrote 10 years ago. I didn’t know then that one day I’d be sipping chai and playing it in the background of a video like this. A quiet moment, a full cup, and a tune from the past. ☕🖊🎶 video advert filmdirector videoeditor…