I'm Michaela, a versatile and open-minded marketing professional with a passion for social media, influencer collaborations, content creation, and brand management. I excel at turning ideas into cohesive campaigns, coordinating with agencies and teams to deliver consistent marketing materials across channels, and optimizing budgets to maximize ROI. After relocating to Portugal to deepen my marketing knowledge through online courses in AI, neuromarketing, strategy, and brand management, I continued supporting Puradies remotely until May as their Social Media Manager. I thrive on learning new things, hosting events, and building meaningful customer experiences across industries.

Michaela Vokroj

I'm Michaela, a versatile and open-minded marketing professional with a passion for social media, influencer collaborations, content creation, and brand management. I excel at turning ideas into cohesive campaigns, coordinating with agencies and teams to deliver consistent marketing materials across channels, and optimizing budgets to maximize ROI. After relocating to Portugal to deepen my marketing knowledge through online courses in AI, neuromarketing, strategy, and brand management, I continued supporting Puradies remotely until May as their Social Media Manager. I thrive on learning new things, hosting events, and building meaningful customer experiences across industries.

Available to hire

I’m Michaela, a versatile and open-minded marketing professional with a passion for social media, influencer collaborations, content creation, and brand management. I excel at turning ideas into cohesive campaigns, coordinating with agencies and teams to deliver consistent marketing materials across channels, and optimizing budgets to maximize ROI.

After relocating to Portugal to deepen my marketing knowledge through online courses in AI, neuromarketing, strategy, and brand management, I continued supporting Puradies remotely until May as their Social Media Manager. I thrive on learning new things, hosting events, and building meaningful customer experiences across industries.

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Language

German
Fluent
English
Advanced
French
Beginner

Work Experience

Head of Marketing & Communications at Nature Resort Puradies
February 1, 2025 - August 20, 2025
Led marketing and communications for Puradies resort, specializing in social media, influencer marketing, content creation, and business cooperation. Managed newsletter, print and digital marketing, brand management, and collaborated with agencies to deliver consistent marketing materials. Achieved +75% Instagram follower growth, +25% address growth, +30% website revenue growth, improved conversion rates, and oversaw a website relaunch and brand facelift. Skilled in budget management, event organization, and data-driven strategies.
Head of Marketing & Communications at Nature Resort Puradies
February 1, 2025 - September 10, 2025
Led marketing and communications for Puradies, specializing in social media, influencer marketing, content creation, and brand management. Collaborated with external agencies, developed consistent cross-channel materials, managed budgets, organized engaging events, and used data-driven strategies to boost brand visibility. Achieved notable results including +75% Instagram growth, +25% address growth (Sept 2024), +30% website revenue (Sept–Oct 2024), and improvements in conversions. Also directed a brand facelift and the launch of a new website in 2023.
Head of Marketing & Communications at Nature Resort Puradies
February 1, 2025 - September 10, 2025
Led marketing and communications for Puradies with a focus on Social Media, Influencer Marketing, Content Creation, and business cooperation. Responsible for newsletter marketing, print and digital marketing, digital designs, and brand management. Collaborated with external agencies and teams to deliver integrated campaigns; developed consistent marketing materials across channels with impactful messaging; managed budgets and events, and used data-driven strategies to boost brand visibility. Key achievements include +75% Instagram follower growth through content strategies and influencer partnerships; +25% growth in address acquisitions in Sep 2024; +30% year-over-year website revenue in Sep–Oct 2024; +16% increase in conversions (Aug–Sep 2024) and +13% Google Ads conversions. Launched a new website (June 2023) and completed a brand facelift to enhance online presence and UX.
Head of Marketing & Communications at Nature Resort Puradies
February 1, 2025 - September 10, 2025
Led online marketing, social media strategy, influencer collaborations, and brand partnerships for Puradies. Drove +75% Instagram growth, +25% address growth in Sept 2024, +30% YoY website revenue in Sep–Oct 2024, and +16% conversions (Aug–Sep 2024) with optimized Google Ads performance. Directed a brand facelift and launched a new website in June 2023; managed budgets, multi-channel campaigns, and cross-agency collaboration; organized events and enhanced brand visibility.
Social Media Manager at Nature Resort Puradies
May 31, 2025 - September 10, 2025
Supported Puradies remotely as Social Media Manager, maintaining brand voice, content creation, influencer collaborations, and cross-channel initiatives while relocating to Portugal; coordinated with external agencies to ensure consistent messaging and ROI.
Head of Marketing & Communications at Nature Resort Puradies
February 1, 2025 - September 10, 2025
Specialized in Social Media, Influencer Marketing, Content Creation and business cooperation; newsletter marketing and print/digital marketing; brand management; collaborated with external agencies; created consistent materials across channels; budget management; organized events; data-driven strategies to boost brand visibility. Achievements include +75% Instagram growth, +25% address growth in Sep 2024, +30% website revenue YoY in Sep–Oct 2024, +16% conversions (Aug–Sep 2024) and +13% Google Ads conversions; launched a new website (June 2023) and a brand facelift.
Social Media Manager at Nature Resort Puradies
May 31, 2025 - September 10, 2025
Supported Puradies remotely as Social Media Manager while based in Portugal; ongoing content creation, influencer collaborations, and brand partnership initiatives; continued focus on delivering engaging customer experiences.
Head of Marketing & Communications at Nature Resort Puradies
February 1, 2025 - September 10, 2025
Led cross-channel marketing including social media, influencer marketing, content creation, newsletter and print/digital marketing, and brand management. Collaborated with external agencies to achieve remarkable results. Built consistent marketing materials across channels with impactful messaging, managed budgets for ROI, organized events, and used data-driven strategies to boost brand visibility. Key achievements include +75% Instagram growth, partnerships with influencers and businesses, website redesign with a brand facelift (June 2023), address growth +25% in Sep 2024, website revenue +30% YoY in Sep-Oct 2024, and conversions improvements (+16% Aug-Sep 2024; +13% Google Ads).
Head of Marketing & Communications at Nature Resort Puradies
February 1, 2025 - September 10, 2025
Led online and offline marketing initiatives, social media growth, influencer partnerships, content creation, newsletter marketing, print and digital marketing, and brand management. Collaborated with external agencies and internal teams to deliver consistent marketing materials, manage budgets, and organize events. Implemented data-driven strategies to boost brand visibility, conversions and revenue, including a new website launch and brand facelift. Achieved +75% Instagram growth, +25% address growth in Sep 2024, +30% website revenue YoY in Sep-Oct 2024, +16% conversions (Aug-Sep 2024), and +13% Google Ads conversions.

Education

BSc Business and Economics at Vienna University of Economics and Business
April 1, 2018 - August 20, 2025
BSc in Business and Economics at Vienna University of Economics and Business
January 11, 2030 - April 1, 2018
BSc Business and Economics at Vienna University of Economics and Business
April 1, 2018 - September 10, 2025
BSc Business and Economics at Vienna University of Economics and Business
January 11, 2030 - April 1, 2018
BSc Business and Economics at Vienna University of Economics and Business
April 1, 2018 - September 10, 2025
BSc at Vienna University of Economics and Business
January 11, 2030 - April 1, 2018
BSc in Business and Economics at Vienna University of Economics and Business
April 1, 2018 - September 10, 2025

Qualifications

Online courses in AI, neuromarketing, strategy and brand management
January 11, 2030 - September 10, 2025

Industry Experience

Travel & Hospitality, Professional Services, Software & Internet, Media & Entertainment, Other