I am a Digital Marketing and Social Media Management professional with expertise in integrating AI technologies to enhance content creation, campaign optimization, and audience targeting. I am skilled at using AI-driven tools across multiple social media platforms such as Instagram, Facebook, TikTok, and YouTube, alongside proficiency in Google Analytics, Google Ads, SEO, HubSpot, Mailchimp, and Adobe Creative Suite. Currently, I lead AI-enhanced digital initiatives at Al Jazeera Perfumes, driving brand awareness and digital engagement. I have strong experience in brand development, digital advertising, CRM management, and website optimization, supported by a background in graphic design and multimedia education. I enjoy collaborating with cross-functional teams to deliver cohesive and data-driven marketing strategies while contributing to continuous improvement through AI-powered analytics and creative digital content production.

Nadiya Fathima

I am a Digital Marketing and Social Media Management professional with expertise in integrating AI technologies to enhance content creation, campaign optimization, and audience targeting. I am skilled at using AI-driven tools across multiple social media platforms such as Instagram, Facebook, TikTok, and YouTube, alongside proficiency in Google Analytics, Google Ads, SEO, HubSpot, Mailchimp, and Adobe Creative Suite. Currently, I lead AI-enhanced digital initiatives at Al Jazeera Perfumes, driving brand awareness and digital engagement. I have strong experience in brand development, digital advertising, CRM management, and website optimization, supported by a background in graphic design and multimedia education. I enjoy collaborating with cross-functional teams to deliver cohesive and data-driven marketing strategies while contributing to continuous improvement through AI-powered analytics and creative digital content production.

Available to hire

I am a Digital Marketing and Social Media Management professional with expertise in integrating AI technologies to enhance content creation, campaign optimization, and audience targeting. I am skilled at using AI-driven tools across multiple social media platforms such as Instagram, Facebook, TikTok, and YouTube, alongside proficiency in Google Analytics, Google Ads, SEO, HubSpot, Mailchimp, and Adobe Creative Suite. Currently, I lead AI-enhanced digital initiatives at Al Jazeera Perfumes, driving brand awareness and digital engagement.

I have strong experience in brand development, digital advertising, CRM management, and website optimization, supported by a background in graphic design and multimedia education. I enjoy collaborating with cross-functional teams to deliver cohesive and data-driven marketing strategies while contributing to continuous improvement through AI-powered analytics and creative digital content production.

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Work Experience

Digital Media Manager at Al Jazeera Perfumes
April 1, 2024 - Present
Developed and executed AI-driven digital marketing strategies across social media, email, and web platforms that increased brand awareness and engagement. Managed Instagram, YouTube, TikTok, and Facebook accounts using AI tools for precise audience targeting and engagement optimization. Created AI-assisted videos, animations, and branded graphics to boost digital presence and campaign support. Oversaw website development, SEO, and hosting with AI-powered keyword optimization and enhanced user experience. Produced marketing collateral aligned with brand identity, leveraging AI for content creation and design automation. Collaborated with product development and design teams to ensure cohesive messaging in AI-enhanced campaigns. Monitored campaign performance using AI analytics to provide data-driven insights for ongoing improvement.
Graphic Designer at Avontif Studio
March 31, 2024 - August 5, 2025
Created visually engaging marketing materials including banners, digital ads, social media content, and product catalogs. Executed promotional campaigns using design assets optimized for both digital and print channels. Enhanced image quality with AI-powered photo editing and retouching tools. Maintained consistent visual branding across all studio deliverables, employing AI-driven design tools for streamlined production. Applied AI technology for automated color correction and style enhancements, ensuring brand alignment and quality. Supported customer acquisition through compelling brand visuals and relevant storytelling.
Multimedia Assistant Professor at MASC, University of Calicut
October 1, 2022 - August 5, 2025
Instructed students in graphic design, web development, UI/UX, and content creation. Led practical workshops integrating Adobe Creative Suite, HTML/CSS, and CMS tools like WordPress. Managed the college website to improve user experience and digital engagement. Actively contributed to curriculum planning and efforts for NAAC accreditation.
Media and Marketing Intern at ATEES Industrial Training
September 30, 2021 - August 5, 2025
Supported digital campaigns involving SEO, content strategy, email marketing, and paid advertisements. Designed social media creatives and web assets to promote products and enhance user reach. Analyzed digital performance for campaign strategy adjustments. Gained experience with social media monitoring tools and increased engagement across platforms.

Education

Masters in Multimedia at University of Calicut
June 1, 2019 - March 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Education, Consumer Goods, Professional Services