I am a multi-disciplinary designer with over 5 years experience translating brand strategy into compelling, human-centered visuals that help people connect and understand. I bring a proven ability to lead rebranding initiatives, collaborate across departments, and support creative work that aligns with organizational goals. With a calm, hands-on approach, I blend design leadership with brand management insight to create work that resonates, connects and delivers impact.…

Carmen Jacobs

I am a multi-disciplinary designer with over 5 years experience translating brand strategy into compelling, human-centered visuals that help people connect and understand. I bring a proven ability to lead rebranding initiatives, collaborate across departments, and support creative work that aligns with organizational goals. With a calm, hands-on approach, I blend design leadership with brand management insight to create work that resonates, connects and delivers impact.…

Available to hire

I am a multi-disciplinary designer with over 5 years experience translating brand strategy into compelling, human-centered visuals that help people connect and understand. I bring a proven ability to lead rebranding initiatives, collaborate across departments, and support creative work that aligns with organizational goals. With a calm, hands-on approach, I blend design leadership with brand management insight to create work that resonates, connects and delivers impact.

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Language

English
Fluent
Spanish; Castilian
Intermediate
Afrikaans
Fluent

Work Experience

Graphic Designer at TB HIV Care NPO
June 1, 2024 - Present
Maintains and updates the brand guide. Leads brand conceptualisation and rebranding efforts. Ensures artwork compliance and visually designs internal and external communication materials. Collaborates cross-functionally with internal departments and external partners to execute projects.
Graphic Designer at Chemzone CC
June 1, 2024 - August 5, 2025
Translates customer briefs into rebranded packaging or new product lines. Collaborates with senior leadership to clearly deliver visual designs. Designs product packaging for in-house brands and manages printer production schedules for timely and accurate artwork output. Supports marketing strategy development.
Digital Marketer at Bizzpro (Pty) Ltd. T/A Bizzco
August 1, 2022 - August 5, 2025
Developed and implemented marketing strategies. Produced reports with insights and analytics. Maintained and updated brand guidelines. Designed visual internal and external communication materials and supported brand alignment for educational materials.
Personal Assistant at Nancefield Paints (Pty) Ltd.
April 18, 2016 - August 13, 2021
Designed and implemented email and social media materials. Developed organic digital marketing campaigns and provided monthly reporting with analytics and insights. Oversaw procurement and stock control including local and international orders, documentation verification, and import/export coordination. Managed office administration, screenings calls, emails, travel coordination, and diary management for the Operation Director.
Graphic Designer at TB HIV Care NPO
June 1, 2024 - Present
Maintain and update the brand guide, lead brand conceptualisation and rebranding efforts, ensure artwork compliance, visual design of internal and external communication material, and collaborate cross-functionally with internal departments and external partners to execute projects.
Graphic Designer at Chemzone CC
June 1, 2024 - August 6, 2025
Translate customer briefs into rebranded packaging or new product lines, collaborate with senior leadership to translate briefs into clear, effective visual designs, design product packaging for the in-house brand, manage printer production schedules to ensure timely and accurate artwork output, and develop marketing strategy.
Digital Marketer at Bizzpro (Pty) Ltd. T/A Bizzco
August 1, 2022 - August 6, 2025
Develop and implement marketing strategies, write reports with insights and analytics, maintain and update the brand guide, visually design internal and external communication material, and provide visual design and brand alignment support for educational materials.
Personal Assistant at Nancefield Paints (Pty) Ltd.
August 1, 2021 - August 6, 2025
Visual design and implementation of email and social media material, develop organic digital marketing campaigns, monthly reporting, analytics and insights, oversee procurement and stock control including local and international order placement, import and export coordination, and manage office administration including calls, emails, travel, and diary for Operations Director.

Education

BHSc (Hons) Human Biology at University of Witwatersrand
January 11, 2030 - December 1, 2015
BSc Chemistry & Human Biology at University of Witwatersrand
January 11, 2030 - December 1, 2014
National Senior Certificate - Grade 12 at Kliptown Senior Secondary School
January 11, 2030 - December 1, 2010

Qualifications

Diploma - Leadership & Management | Upskillist
June 1, 2025 - August 5, 2025
Certificate - Master Strategic Thinking Tools | Udemy
January 1, 2025 - August 5, 2025
Certificate - AI Business Fundamentals | Master Grade IT
July 1, 2024 - August 5, 2025
Certificate - Digital Communication | Digital School of Marketing
January 1, 2024 - August 5, 2025
Certificate - Brand Management | Digital School of Marketing
July 1, 2023 - August 5, 2025
Certificate - SEO certified | Hubspot Academy
June 1, 2023 - August 5, 2025
Certificate - Fundamentals of Digital Marketing | Google
May 1, 2020 - August 5, 2025
Certificates - Various Graphic Design Theory, UX and UI, Design Software | Udemy
April 1, 2020 - September 1, 2022

Industry Experience

Non-Profit Organization, Retail, Manufacturing, Education, Consumer Goods, Media & Entertainment
    paper Annual Report Design

    I created and implemented the visual narrative for the digital and print design of a non-profit organisations 2023 -2024 Annual Report.

    Team: Graphic Designer, Technical Copy Editor, Communications Manager

    Key Outcome: Aligned the Annual Report with industry standards, improved data visualisation and effectively communicated organisation impact through visual consistency.