Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic and data-driven Digital Marketing Leader with over 16 years of global experience delivering measurable growth across diverse sectors including luxury retail, lifestyle brands, oil and gas, education, e-commerce, and B2B/B2C. I specialize in leading full-funnel digital strategies and managing substantial media budgets to generate significant revenue, while scaling acquisition and retention campaigns internationally. Throughout my career, I've developed expertise in customer lifecycle marketing, CRM automation, and conversion optimization using platforms like Salesforce and Mailchimp. I take pride in leading cross-functional teams and delivering executive-level insights with tools like GA4 and Power BI, combining strategic vision with hands-on execution to improve ROI and maximize customer lifetime value.…I am a strategic and data-driven Digital Marketing Leader with over 16 years of global experience delivering measurable growth across diverse sectors including luxury retail, lifestyle brands, oil and gas, education, e-commerce, and B2B/B2C. I specialize in leading full-funnel digital strategies and managing substantial media budgets to generate significant revenue, while scaling acquisition and retention campaigns internationally. Throughout my career, I've developed expertise in customer lifecycle marketing, CRM automation, and conversion optimization using platforms like Salesforce and Mailchimp. I take pride in leading cross-functional teams and delivering executive-level insights with tools like GA4 and Power BI, combining strategic vision with hands-on execution to improve ROI and maximize customer lifetime value.

Abrar Sharif

Digital Marketer, Marketing Strategist, Marketing Analyst, +3





I am a strategic and data-driven Digital Marketing Leader with over 16 years of global experience delivering measurable growth across diverse sectors including luxury retail, lifestyle brands, oil and gas, education, e-commerce, and B2B/B2C. I specialize in leading full-funnel digital strategies and managing substantial media budgets to generate significant revenue, while scaling acquisition and retention campaigns internationally. Throughout my career, I've developed expertise in customer lifecycle marketing, CRM automation, and conversion optimization using platforms like Salesforce and Mailchimp. I take pride in leading cross-functional teams and delivering executive-level insights with tools like GA4 and Power BI, combining strategic vision with hands-on execution to improve ROI and maximize customer lifetime value.…I am a strategic and data-driven Digital Marketing Leader with over 16 years of global experience delivering measurable growth across diverse sectors including luxury retail, lifestyle brands, oil and gas, education, e-commerce, and B2B/B2C. I specialize in leading full-funnel digital strategies and managing substantial media budgets to generate significant revenue, while scaling acquisition and retention campaigns internationally. Throughout my career, I've developed expertise in customer lifecycle marketing, CRM automation, and conversion optimization using platforms like Salesforce and Mailchimp. I take pride in leading cross-functional teams and delivering executive-level insights with tools like GA4 and Power BI, combining strategic vision with hands-on execution to improve ROI and maximize customer lifetime value.

Available to hire

I am a strategic and data-driven Digital Marketing Leader with over 16 years of global experience delivering measurable growth across diverse sectors including luxury retail, lifestyle brands, oil and gas, education, e-commerce, and B2B/B2C. I specialize in leading full-funnel digital strategies and managing substantial media budgets to generate significant revenue, while scaling acquisition and retention campaigns internationally.

Throughout my career, I’ve developed expertise in customer lifecycle marketing, CRM automation, and conversion optimization using platforms like Salesforce and Mailchimp. I take pride in leading cross-functional teams and delivering executive-level insights with tools like GA4 and Power BI, combining strategic vision with hands-on execution to improve ROI and maximize customer lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Manager, Digital Marketing and Growth at Shopping Modes Limited

November 1, 2024 - Present

Lead digital marketing for in-house lifestyle brands managing full-funnel campaigns to enhance product visibility in North America. Supervised a team focused on paid media, content, and email marketing with KPIs around ROAS, CTR, and customer lifetime value. Delivered performance dashboards to executives and drove 32% ROAS lift and 25% conversion increase through refined targeting. Enhanced SEO with AI-powered tools boosting organic traffic by 40% and improved user experience on e-commerce platforms. Developed email automation and promotional strategies achieving a 20% uplift in customer lifetime value.

Manager, Digital Marketing & Technical Sales Support at Schlumberger

September 30, 2024 - August 5, 2025

Managed a cross-regional marketing team responsible for campaign execution and sales enablement. Facilitated cross-functional alignment and skill development, leading AI-driven personalization and CRM automation strategies that increased platform sign-ups by 45%. Directed paid campaigns for specialized training academies and sustainability initiatives, boosting qualified leads by 30%. Partnered for global rollout of a scalable digital learning platform in line with business goals.

Manager, Digital Marketing at Schlumberger

July 31, 2023 - August 5, 2025

Led digital strategy and transformation of NExTtraining.net and its backend in an agile environment using Scrum. Improved user experience, scalability, and content performance contributing to a 25% revenue increase and broader global engagement. Managed full-funnel campaigns across multiple channels increasing CTR by 28% and reducing cost per acquisition. Developed dashboards and presented executive insights influencing media investment decisions in education and sustainability.

Specialist, Digital Marketing at Schlumberger

December 31, 2018 - August 5, 2025

Executed paid and organic search campaigns internationally to increase leads and engagement. Conducted SEO audits and on-page optimization, built custom analytics dashboards for performance review, and collaborated on digital initiatives like landing page testing and lead scoring models. Supported localization and adaptation of global marketing programs.

Specialist, Web Marketing at Sun and Sand Sports (GMG Group)

April 30, 2013 - August 5, 2025

Planned and executed digital campaigns for premium lifestyle brands across the GCC region, increasing website traffic by 40% through UX and SEO optimization. Launched seasonal campaigns raising engagement by 35%, optimized Google Ads and Facebook campaigns reducing cost per lead by 28%. Developed animated banners and mobile newsletters that uplifted email-driven sessions by 25%. Utilized Google Analytics data to guide marketing strategy and UX improvements.

Web Marketing & Design Specialist at Patson Advertising

November 30, 2009 - August 5, 2025

Designed and launched over 15 custom websites enhancing client conversion by 20% through responsive design and UX improvements. Delivered digital branding and multimedia assets across industries, improved search visibility by 30% through SEO strategies, and maintained 99.9% uptime for client CMS. Led usability testing and workshops to accelerate projects and raise satisfaction.

Manager, Digital Marketing and Growth at Shopping Modes Limited

November 1, 2024 - Present

Lead digital marketing for in-house lifestyle brands including Buddies Collars, Hawkeen Knife, and Adora Leather. Managed full-funnel campaigns and improved product visibility in North American markets. Supervised a team of 3 across paid media, content, and email marketing. Delivered a 32% lift in ROAS and 25% increase in conversions through refined targeting and experimentation. Executed SEO optimizations resulting in 40% growth in organic traffic. Led digital transformation efforts enhancing site UX and mobile responsiveness. Developed personalized email automation and seasonal promotional strategies boosting customer lifetime value by 20%.

Manager, Digital Marketing & Technical Sales Support at Schlumberger

September 30, 2024 - August 7, 2025

Managed a cross-regional marketing team responsible for campaign execution, sales enablement, and CRM workflows. Enabled team skill development and improved execution speed. Facilitated cross-functional collaboration to accelerate campaign delivery. Directed paid campaigns for AI and sustainability initiatives, increasing qualified leads by 30%. Launched AI-driven personalization and CRM automation strategies improving platform sign-ups by 45%. Partnered in global rollout of a digital learning platform aligned with business goals.

Manager, Digital Marketing at Schlumberger

July 31, 2023 - August 7, 2025

Served as marketing lead in strategic planning with executives influencing media investments and product roadmaps. Led digital transformation of NExTtraining.net ecosystem using Scrum methodology, enhancing user experience and content performance which contributed to a 25% revenue increase and expanded global engagement. Managed full-funnel campaigns across multiple platforms improving CTR by 28% and lowering CPA. Developed Power BI dashboards and executive reporting using GA4 and CRM data to guide strategic marketing decisions.

Specialist, Digital Marketing at Schlumberger

December 31, 2018 - August 7, 2025

Executed paid and organic search campaigns internationally to increase lead volume and engagement. Conducted SEO audits and on-page optimizations, improving keyword rankings and site traffic. Built custom analytics dashboards integrating GA, Power BI, and campaign data. Worked collaboratively with product and sales teams on digital initiatives such as landing page testing and lead scoring models, improving conversion rates and marketing-sales alignment. Supported global marketing program rollouts adapting messaging for diverse audiences.

Specialist, Web Marketing at Sun and Sand Sports (GMG Group)

April 30, 2013 - August 7, 2025

Collaborated with teams to plan and execute digital campaigns for premium fashion and lifestyle brands in the GCC region including Nike, Timberland, Columbia, and The North Face. Increased traffic by 40% across GMG businesses by optimizing UX, mobile responsiveness, and SEO. Launched seasonal digital campaigns increasing engagement rates by 35%. Managed and optimized Google Ads and Facebook campaigns reducing CPL by 28% and improving ROAS. Developed animated banners and mobile newsletters that boosted email-driven sessions by 25%. Utilized Google Analytics to influence marketing strategy and UX updates.

Web Marketing & Design Specialist at Patson Advertising

November 30, 2009 - August 7, 2025

Designed and launched over 15 custom websites improving client conversion rates by 20% with responsive design and UX best practices. Created digital branding and multimedia assets for clients in real estate, education, and healthcare enhancing brand consistency and engagement. Implemented SEO and Google Analytics strategies resulting in a 30% improvement in search visibility. Managed CMS platforms ensuring timely content updates with 99.9% uptime. Led usability testing and stakeholder workshops to accelerate project delivery and increase satisfaction.