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I’m a marketing and PR professional with 9+ years of experience in the food and beverage space, specializing in brand storytelling, digital campaigns, influencer partnerships, and media relations. I’ve built data-driven strategies that lift brand visibility, drive consumer engagement, and boost revenue across multiple markets. I’m passionate about creating memorable brand experiences, leading cross-functional teams, and executing successful product launches. I excel at turning insights into creative campaigns, nurturing media relationships, and delivering tangible ROI through integrated 360° programs.…I’m a marketing and PR professional with 9+ years of experience in the food and beverage space, specializing in brand storytelling, digital campaigns, influencer partnerships, and media relations. I’ve built data-driven strategies that lift brand visibility, drive consumer engagement, and boost revenue across multiple markets. I’m passionate about creating memorable brand experiences, leading cross-functional teams, and executing successful product launches. I excel at turning insights into creative campaigns, nurturing media relationships, and delivering tangible ROI through integrated 360° programs.

Aisha Irfan

Marketing Strategist, Brand Strategist, Content Creator, +7

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I’m a marketing and PR professional with 9+ years of experience in the food and beverage space, specializing in brand storytelling, digital campaigns, influencer partnerships, and media relations. I’ve built data-driven strategies that lift brand visibility, drive consumer engagement, and boost revenue across multiple markets. I’m passionate about creating memorable brand experiences, leading cross-functional teams, and executing successful product launches. I excel at turning insights into creative campaigns, nurturing media relationships, and delivering tangible ROI through integrated 360° programs.…I’m a marketing and PR professional with 9+ years of experience in the food and beverage space, specializing in brand storytelling, digital campaigns, influencer partnerships, and media relations. I’ve built data-driven strategies that lift brand visibility, drive consumer engagement, and boost revenue across multiple markets. I’m passionate about creating memorable brand experiences, leading cross-functional teams, and executing successful product launches. I excel at turning insights into creative campaigns, nurturing media relationships, and delivering tangible ROI through integrated 360° programs.

Available to hire

I’m a marketing and PR professional with 9+ years of experience in the food and beverage space, specializing in brand storytelling, digital campaigns, influencer partnerships, and media relations. I’ve built data-driven strategies that lift brand visibility, drive consumer engagement, and boost revenue across multiple markets.

I’m passionate about creating memorable brand experiences, leading cross-functional teams, and executing successful product launches. I excel at turning insights into creative campaigns, nurturing media relationships, and delivering tangible ROI through integrated 360° programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager – Food & Beverage at Jamie Olivers Pizzeria, Apparel Group

December 31, 2024 - August 5, 2025

Collaborated with 3 branches to plan and execute comprehensive 360° marketing strategies. Developed and executed custom marketing strategies for clients across industries such as e-commerce, tech, hospitality, and wellness. Increased restaurant footfall by organizing events and leveraging digital and print media marketing. Managed content calendars, blog strategy, and social media execution for multiple accounts simultaneously. Oversaw website launches and rebranding projects coordinating with designers, writers, and developers. Delivered monthly reports to demonstrate campaign impacts.

Marketing & Public Relations Manager - Food & Beverage at 800 Degrees Pizzeria, Eaters LLC

September 30, 2021 - August 5, 2025

Managed the launch of 8 stores for the USA-based 800 Degrees Pizzeria chain under Eaters LLC across the GCC region, adhering to brand guidelines. Spearheaded a rebranding initiative for a multi-location restaurant chain boosting social engagement. Executed strategic PR campaigns resulting in features on local radio and newspapers. Led social media strategy on Instagram and Facebook increasing followers. Organized over 20 influencer and media tasting events generating over a million impressions. Managed an annual marketing budget ensuring optimal ROI and brand consistency. Created and launched seasonal campaigns that increased product sales by 30% in peak quarters. Built relationships with over 40 lifestyle and F&B influencers to expand reach and authenticity. Designed and distributed monthly newsletters, email and SMS to subscribers. Oversaw in-store promotions across 8 retail locations in Dubai, Abu Dhabi, and Qatar.

Advertising Manager - Real Estate at Ideal Homes Realty

July 31, 2015 - August 5, 2025

Promoted properties of registered developers enhancing the company's brand image. Developed and implemented advertising campaigns across digital, print, and social media resulting in increased property inquiries. Conducted market research to identify target demographics leading to successful targeted marketing initiatives. Managed budget efficiently achieving average ROI. Proficient in CRM platforms and property portals like Gulf News, Dubizzle, and Property Finder.

Marketing Manager – Food & Beverage at Jamie Olivers Pizzeria, Apparel Group

December 31, 2024 - August 5, 2025

Collaborated with 3 branches to plan and execute 360° marketing strategies, developed and executed custom marketing strategies across e-commerce, tech, hospitality, and wellness industries. Increased restaurant footfall through events, digital and print media marketing. Managed content calendars, blog strategy, social media execution for multiple accounts, and coordinated website launches and rebranding projects. Provided monthly reports to demonstrate campaign impact.

Marketing & Public Relations Manager - Food & Beverage at 800 Degrees Pizzeria, Eaters LLC

September 30, 2021 - August 5, 2025

Led launching of 8 stores under Eaters LLC for 800 Degrees Pizzeria in GCC while adhering to brand guidelines. Spearheaded multi-location restaurant chain rebranding increasing social engagement. Developed strategic PR campaigns resulting in radio and newspaper features. Led social media strategy, organized 20+ influencer and media tasting events generating over a million impressions. Managed annual marketing budget, seasonal campaigns boosting product sales by 30%, and influencer collaborations with 40+ lifestyle and F&B influencers. Oversaw in-store promotions across 8 retail locations in Dubai, Abu Dhabi & Qatar. Created and distributed monthly newsletters, emails, and SMS campaigns.

Advertising Manager - Real Estate at Ideal Homes Realty

July 31, 2015 - August 5, 2025

Promoted properties for registered developers and enhanced company brand image. Developed and implemented advertising campaigns across digital, print, and social media, increasing property inquiries. Conducted market research identifying target demographics, launching targeted marketing initiatives. Managed advertising budget ensuring efficient allocation and achieving average ROI. Oversaw content creation, branding, and performance reporting. Utilized CRM platforms and property portals including Gulf News, Dubizzle, and Property Finder.

Marketing Manager – Food & Beverage at Jamie Olivers Pizzeria, Apparel Group

December 1, 2024 - September 7, 2025

Collaborated with 3 branches to plan and execute 360° marketing strategies. Developed and executed custom marketing strategies for clients in industries including e-commerce, tech, hospitality, and wellness. Increased client footfall in the restaurant by organizing events, digital and print media marketing. Managed content calendars, blog strategy, and social media execution for multiple accounts simultaneously. Oversaw website launches and rebranding projects, coordinating designers, writers, and developers. Delivered monthly reports to demonstrate campaign impact.

Marketing & Public Relations Manager - Food & Beverage at 800 Degrees Pizzeria, Eaters LLC

September 1, 2021 - September 7, 2025

800 Degrees Pizzeria, a USA-based F&B chain, launched their 8 stores under our company Eaters LLC holding the rights for the whole of GCC. Adhered to brand guidelines. Spearheaded a rebranding initiative for a multi-location restaurant chain, increasing social engagement. Developed and executed a strategic PR campaign for a product launch that resulted in features in local radio and newspaper segments. Led social media strategy across Instagram and Facebook, growing followers. Engaged in Market Research & Consumer Insights, Email & Content Marketing, Budget Management & ROI Analysis, Crisis Communication, Printing, Press Kit & Copywriting, Food & Beverage Branding, Digital & Social Media Marketing, Public & Media Relations, Influencer & Partnership Campaigns, Event Planning & Execution. Organized over 20 influencer and media tasting events, generating over a million impressions. Managed an annual marketing budget, ensuring ROI and brand consistency. Created and launched seasonal campai

Advertising Manager - Real Estate at Ideal Homes Realty

July 1, 2015 - September 7, 2025

Promoting properties of the registered developers and enhancing the company's brand image. Developed and implemented comprehensive advertising campaigns across digital, print, and social media platforms, resulting in an increase in property inquiries. Conducted thorough market research to identify target demographics, leading to the successful launch of multiple targeted marketing initiatives. Managed a budget and ensuring efficient allocation of resources and achieving an average ROI on advertising spend. Advertising Campaign Development. Digital Marketing Strategies. Market Research and Analysis. Budget Management. Content Creation and Branding. Performance Metrics and Reporting. Team Collaboration and Leadership. Proficiency in CRM platforms and property portals (Gulf News, Dubizzle and Property Finder).

Marketing Manager – Food & Beverage at Jamie Olivers Pizzeria, Apparel Group

December 1, 2024 - September 7, 2025

Collaborated with 3 branches to plan and execute 360° marketing strategies. Developed and executed marketing strategies for clients in ecommerce, tech, hospitality, and wellness. Increased restaurant footfall by organizing events and digital/print media marketing. Managed content calendars, blog strategy, and social media for multiple accounts. Oversaw website launches and rebranding, coordinating designers, writers, and developers. Delivered monthly reports to demonstrate campaign impact.

Marketing & Public Relations Manager - Food & Beverage at 800 Degrees Pizzeria, Eaters LLC

September 1, 2021 - September 7, 2025

Launched 8 stores under Eaters LLC, aligning with brand guidelines. Spearheaded a rebranding initiative for a multi-location restaurant chain, increasing social engagement. Developed and executed a strategic PR campaign for a product launch with local radio and newspaper features. Led social media strategy across Instagram and Facebook, growing followers. Conducted market research and consumer insights. Managed email and content marketing, budget and ROI analysis, crisis communication, printing, press kits, and copywriting. Organized over 20 influencer and media tasting events generating over a million impressions. Created seasonal campaigns that boosted sales by 30% during peak quarters. Cultivated relationships with over 40 lifestyle and F&B influencers.

Advertising Manager - Real Estate at Ideal Homes Realty

July 1, 2015 - September 7, 2025

Promoted properties for registered developers and enhanced the company's brand image. Implemented comprehensive advertising campaigns across digital, print, and social media, increasing property inquiries. Conducted market research to identify target demographics, leading to targeted marketing initiatives. Managed budgets to optimize ROI. Ad campaign development, digital marketing strategies, market research and analysis, content creation and branding, performance metrics and reporting, and team collaboration and leadership. Proficient with CRM platforms and property portals (Gulf News, Dubizzle, and Property Finder).