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I'm a digital marketing specialist with over 5 years of experience driving data-backed strategies across PPC, SEO/SEM, and social media channels. I'm passionate about turning data into action and collaborating with cross-functional teams to deliver ROI. I'm skilled at optimizing campaign performance, integrating marketing automation, and improving ROI through targeted, multi-channel efforts. I've proven a track record reducing acquisition costs and boosting conversion rates through continuous testing and detailed analytics.…I'm a digital marketing specialist with over 5 years of experience driving data-backed strategies across PPC, SEO/SEM, and social media channels. I'm passionate about turning data into action and collaborating with cross-functional teams to deliver ROI. I'm skilled at optimizing campaign performance, integrating marketing automation, and improving ROI through targeted, multi-channel efforts. I've proven a track record reducing acquisition costs and boosting conversion rates through continuous testing and detailed analytics.

Julia Betini Scardua

Performance Marketer, Marketing Analyst, Data Analyst, +7

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I'm a digital marketing specialist with over 5 years of experience driving data-backed strategies across PPC, SEO/SEM, and social media channels. I'm passionate about turning data into action and collaborating with cross-functional teams to deliver ROI. I'm skilled at optimizing campaign performance, integrating marketing automation, and improving ROI through targeted, multi-channel efforts. I've proven a track record reducing acquisition costs and boosting conversion rates through continuous testing and detailed analytics.…I'm a digital marketing specialist with over 5 years of experience driving data-backed strategies across PPC, SEO/SEM, and social media channels. I'm passionate about turning data into action and collaborating with cross-functional teams to deliver ROI. I'm skilled at optimizing campaign performance, integrating marketing automation, and improving ROI through targeted, multi-channel efforts. I've proven a track record reducing acquisition costs and boosting conversion rates through continuous testing and detailed analytics.

Available to hire

I’m a digital marketing specialist with over 5 years of experience driving data-backed strategies across PPC, SEO/SEM, and social media channels. I’m passionate about turning data into action and collaborating with cross-functional teams to deliver ROI.

I’m skilled at optimizing campaign performance, integrating marketing automation, and improving ROI through targeted, multi-channel efforts. I’ve proven a track record reducing acquisition costs and boosting conversion rates through continuous testing and detailed analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

German

Intermediate

Portuguese

Fluent

Work Experience

Performance Marketing Data Analyst at Aquila Engineering LLC

February 1, 2025 - Present

Managed and optimized paid campaigns on platforms including Google Ads, LinkedIn, YouTube, and Mailchimp to maximize traffic and conversions in Brazil, Mexico, and the USA. Monitored KPIs such as CTR, CVR, CPA, ROAS, and ROI to reduce acquisition costs through ongoing bid and targeting adjustments. Developed dynamic dashboards using Power BI, Excel, and Looker Studio for performance visualization and decision-making. Created multi-channel audience-segmented campaigns aligned with business objectives, leading to improved ROAS. Conducted A/B testing on creatives, audiences, and landing pages to enhance campaign effectiveness.

Cultural Exchange & Content Marketing Volunteer at Centro Catalina Spanish School and Worldpackers

February 28, 2025 - August 5, 2025

Spent one year on cultural immersion across Colombia, Peru, Paraná, Chile, and Bolivia while achieving C1 Spanish certification starting from zero knowledge. Volunteered in hostels providing customer service and managed diverse tasks in multicultural settings. Initiated and established social media communication role for the school, creating and optimizing landing pages, pop-ups, and CTAs focused on conversion. Collaborated on lead generation, qualification, and nurturing strategies. Developed skills in planning, adaptability, creativity, problem solving, and interpersonal communication.

Digital Customer Experience Intern (Growth Marketing Team) at British American Tobacco

July 1, 2023 - August 5, 2025

Developed strategic promotional and e-commerce launch plans including cost and financing analyses. Created structured communication plans including Email Marketing, SEO, and SEM targeting B2B clients and internal teams. Enhanced website navigation and CRM/CRO strategies through data analysis and A/B testing. Analyzed campaign performance metrics to identify opportunities for customer journey improvement, engagement growth, and churn reduction. Prepared and presented weekly and monthly performance reports to stakeholders.

Tax & Legal Intern at Saint-Gobain

May 1, 2020 - August 5, 2025

Performed invoice verification, SAP data entries, and document filing. Assisted with documentary procedures for rural property regularization and analyzed expenses related to legal offices.

Project Intern at PSA Groupe

July 1, 2019 - August 5, 2025

Provided secretarial support to project managers and LATAM C-Level executives for the Citroën C4 Cactus project. Supported cost analysis, supplier payments, quality testing, and outsourced services. Monitored technical problem resolution progress on vehicles and assisted in planning, expediting, receiving, and inspecting vehicle upgrade parts. Managed SAP entries for material requests, purchase orders, and supplier payments.

Customer Experience, iGV Sales and People Experience Squad at AIESEC

December 1, 2017 - August 5, 2025

Managed recruitment and stakeholder communication for exchange students, overseeing the entire customer journey to ensure satisfaction and social project alignment. Conducted climate evaluations, organized cultural events, and promoted international exchange experiences in Volta Redonda. Supported participant adaptation and drove exchange program sales.

Project Consultant and Marketing Communication Manager at Pulso Consultoria Jr

December 1, 2016 - August 5, 2025

Completed economic feasibility studies, financial planning, marketing plans including CRM, CRO, user acquisition, customer retention, engagement, and funnel optimization. Mapped and optimized processes, implemented 5S methodology, and developed strategic KPIs. Executed prospecting campaigns via social media, SEM, SEO, Google AdWords/Analytics, and internal marketing.

E-Commerce B2C Manager (Self-Owned Business)

March 1, 2015 - August 5, 2025

Managed sales funnel, social media, and online sales of imported women's clothing and accessories. Led strategic marketing campaigns, customer service, team management of three assistants, Google Analytics, landing page optimization, and improved user experience from engagement to purchase.

E-Commerce B2C (Self-Owned Business) at E-Commerce B2C (Self-Owned Business)

March 1, 2015 - October 2, 2025

Managed sales funnel and social media (CRM, CRO, User Acquisition, Customer Retention, User Engagement, Funnel Optimization, CLV). Imported women's clothing and accessories for online sales; handled strategic marketing campaigns, customer service, and team management (3 assistants); used Google Analytics and did landing page optimization to improve user experience from entry to purchase.

Performance Marketing Data Analyst at Aquila Engineering LLC

February 1, 2025 - November 3, 2025

Managed paid campaigns across Google Ads, LinkedIn Ads, YouTube, and Mailchimp, driving global traffic, leads, and conversions across Brazil, Mexico, the USA, several European countries, Africa, the Middle East, and Asia. Optimized campaign KPIs (CTR, CVR, CPA, ROAS, ROI) in real-time by adjusting bids and targeting. Developed dynamic dashboards with Power BI, Excel, and Looker Studio to visualize performance trends. Executed multi-channel audience segmentation and conducted A/B tests on creatives, audiences, and landing pages to improve conversion rates. Led digital growth projects, collaborating with design, videography, and engineering teams to launch new products and campaigns. Restructured campaigns and planned short- and long-term projects for qualified lead acquisition across regions, driving growth and ROI.

Cultural Exchange & Content Marketing Volunteer at Centro Catalina Spanish School and Worldpackers (app)

February 1, 2025 - February 1, 2025

Immersed in diverse cultural environments across Colombia, Peru, Paraná (Chile), and Bolivia; achieved C1 Spanish certification. Engaged in customer service and task management across hostels, reinforcing operational efficiency and customer satisfaction. Designed and launched a volunteer-led social media initiative to strengthen the school's online presence, and created and optimized landing pages, pop-ups, and CTAs to boost conversions. Collaborated on conversion-rate optimization strategies, tracking and nurturing qualified leads through tailored digital content.

Digital Customer Experience Intern (Growth Marketing Team) at British American Tobacco

July 1, 2023 - July 1, 2023

Developed strategic plans for promotional campaigns and e-commerce launches, including cost calculation and financing. Structured communication plans for Email Marketing, SEO, and SEM targeting B2B clients and internal audiences. Improved website navigation, analyzed performance, and developed personalized CRM and CRO strategies. Conducted A/B testing, evaluated results, and generated actionable insights to optimize campaigns and processes; implemented strategies to improve engagement and reduce churn. Prepared and presented performance reports (weekly/monthly).

Tax & Legal Intern at Saint-Gobain

May 1, 2020 - May 1, 2020

Invoice verification, SAP entries, and document filing; assistance with documentary procedures for regularizing rural properties; analyzed expenses related to legal offices.

Project Intern - Citroën C4 Cactus at PSA Groupe

July 1, 2019 - July 1, 2019

Full secretarial support for project managers and LATAM C-Level executives; supported cost analysis, supplier payments, quality testing, and outsourced services; monitored the evolution of technical problem resolutions in vehicles; assisted in planning, expediting, receiving, and inspecting parts for vehicle upgrades; entered materials requests, purchase orders, and supplier payments in SAP.

Customer experience, iGV Sales and People Experience Squad at AIESEC

December 1, 2017 - December 1, 2017

Managed candidate recruitment and stakeholder communication, overseeing the full customer journey (exchange students), ensuring satisfaction and alignment with social projects. Conducted climate evaluations to improve member satisfaction and organized cultural events to strengthen organizational culture and community integration; promoted international exchange experiences and drove sales of exchange programs.

Project Consultant and Marketing Communication Manager at Pulso Consultoria Jr

December 1, 2016 - December 1, 2016

Led CRM-driven campaigns, CRO, user acquisition, customer retention, user engagement, funnel optimization, and CLV initiatives; planned and executed marketing campaigns (SEM and SEO) and Google AdWords/Analytics; conducted process mapping and 5S methodology; strategic planning with KPI reviews and KPI projections; oversaw active and passive prospecting campaigns across social media.

People Management, Marketing Strategies, and Online Sales at E-Commerce B2C (Self-Owned Business)

March 1, 2015 - March 1, 2015

Managed sales funnel and social media (CRM, CRO, user acquisition, customer retention, user engagement, funnel optimization, CLV); imported women's clothing and accessories for online sales; direct involvement in strategic marketing campaigns, customer service, team management (3 assistants), Google Analytics, landing page optimization, and user experience improvements from entry to purchase.