Julia Betini Scardua

Spent one year on cultural immersion across Colombia, Peru, Paraná, Chile, and Bolivia while achieving C1 Spanish certification starting from zero knowledge. Volunteered in hostels providing customer service and managed diverse tasks in multicultural settings. Initiated and established social media communication role for the school, creating and optimizing landing pages, pop-ups, and CTAs focused on conversion. Collaborated on lead generation, qualification, and nurturing strategies. Developed skills in planning, adaptability, creativity, problem solving, and interpersonal communication.

Immersed in diverse cultural environments across Colombia, Peru, Paraná (Chile), and Bolivia; achieved C1 Spanish certification. Engaged in customer service and task management across hostels, reinforcing operational efficiency and customer satisfaction. Designed and launched a volunteer-led social media initiative to strengthen the school's online presence, and created and optimized landing pages, pop-ups, and CTAs to boost conversions. Collaborated on conversion-rate optimization strategies, tracking and nurturing qualified leads through tailored digital content.

Managed paid campaigns across Google Ads, LinkedIn Ads, YouTube, and Mailchimp, driving global traffic, leads, and conversions across Brazil, Mexico, the USA, several European countries, Africa, the Middle East, and Asia. Optimized campaign KPIs (CTR, CVR, CPA, ROAS, ROI) in real-time by adjusting bids and targeting. Developed dynamic dashboards with Power BI, Excel, and Looker Studio to visualize performance trends. Executed multi-channel audience segmentation and conducted A/B tests on creatives, audiences, and landing pages to improve conversion rates. Led digital growth projects, collaborating with design, videography, and engineering teams to launch new products and campaigns. Restructured campaigns and planned short- and long-term projects for qualified lead acquisition across regions, driving growth and ROI.