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I am a multidisciplinary digital designer with over 7 years of experience building digital systems and branded content across diverse sectors including finance, real estate, pharma, beauty, and environmental design. I specialize in creating design systems, campaigns, and performance assets that are both strategic and visually compelling. I use the language of technology to provoke thought, challenge norms, and foster connection. My work spans brand identity, UX/UI design, animation, and campaign strategy, collaborating extensively with cross-functional teams to deliver impactful and consistent brand experiences. I am passionate about streamlining design workflows and leveraging innovative digital tools to enhance creative outcomes.…I am a multidisciplinary digital designer with over 7 years of experience building digital systems and branded content across diverse sectors including finance, real estate, pharma, beauty, and environmental design. I specialize in creating design systems, campaigns, and performance assets that are both strategic and visually compelling. I use the language of technology to provoke thought, challenge norms, and foster connection. My work spans brand identity, UX/UI design, animation, and campaign strategy, collaborating extensively with cross-functional teams to deliver impactful and consistent brand experiences. I am passionate about streamlining design workflows and leveraging innovative digital tools to enhance creative outcomes.

Penny Sachdeva

Brand Designer, Graphic Designer, Creative Director, +1

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I am a multidisciplinary digital designer with over 7 years of experience building digital systems and branded content across diverse sectors including finance, real estate, pharma, beauty, and environmental design. I specialize in creating design systems, campaigns, and performance assets that are both strategic and visually compelling. I use the language of technology to provoke thought, challenge norms, and foster connection. My work spans brand identity, UX/UI design, animation, and campaign strategy, collaborating extensively with cross-functional teams to deliver impactful and consistent brand experiences. I am passionate about streamlining design workflows and leveraging innovative digital tools to enhance creative outcomes.…I am a multidisciplinary digital designer with over 7 years of experience building digital systems and branded content across diverse sectors including finance, real estate, pharma, beauty, and environmental design. I specialize in creating design systems, campaigns, and performance assets that are both strategic and visually compelling. I use the language of technology to provoke thought, challenge norms, and foster connection. My work spans brand identity, UX/UI design, animation, and campaign strategy, collaborating extensively with cross-functional teams to deliver impactful and consistent brand experiences. I am passionate about streamlining design workflows and leveraging innovative digital tools to enhance creative outcomes.

Available to hire

I am a multidisciplinary digital designer with over 7 years of experience building digital systems and branded content across diverse sectors including finance, real estate, pharma, beauty, and environmental design. I specialize in creating design systems, campaigns, and performance assets that are both strategic and visually compelling. I use the language of technology to provoke thought, challenge norms, and foster connection.

My work spans brand identity, UX/UI design, animation, and campaign strategy, collaborating extensively with cross-functional teams to deliver impactful and consistent brand experiences. I am passionate about streamlining design workflows and leveraging innovative digital tools to enhance creative outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Panjabi, Punjabi

Fluent

Work Experience

Brand and Digital Designer at Questrade

July 1, 2025 - August 6, 2025

Led the rebranding and modernization of Flexiti’s digital ecosystem. Designed a modular email system improving campaign production efficiency by 40%, aiding volume growth without team expansion. Developed digital assets for Meta, Instagram, and display networks supporting acquisition strategies aligned with brand goals. Created standardized co-branded merchant templates for 25+ partners, enhancing design consistency and reducing revisions by 35%. Established and enforced brand guidelines to align design across product, marketing, and vendors. Built brand design systems for 20+ campaigns annually, increasing asset reuse and onboarding speed. Collaborated with compliance, development, and marketing teams to optimize workflows and reduce campaign turnaround. Conducted competitive and UX audits to ensure digital touchpoint differentiation in fintech.

Graphic and Digital Designer at Ext. Digital

July 1, 2022 - August 6, 2025

Led comprehensive branding projects including logos, websites, visual identity systems, and marketing collateral across industries such as real estate, pharmaceutical, beauty, and environmental design. Created paid media assets tailored to client KPIs across social and display channels. Developed investor pitch decks and client presentations to support funding and business development. Built internal branded templates and design systems improving speed and consistency. Introduced a structured work order process reducing turnaround time by 30% and enhancing cross-team collaboration.

Digital Designer (Contract) at Indigo Books & Music Inc.

December 1, 2021 - August 6, 2025

Designed emails, landing pages, and digital campaign assets for national product launches and seasonal retail promotions. Produced advertising creatives for Meta, Google Display, and Instagram Stories supporting product launches and seasonal campaigns. Created dynamic social and web animations to increase engagement and strengthen campaign messaging. Collaborated with marketing and analytics teams for A/B testing, improving conversion rates and enabling adaptive scaling.

Graphic Design Intern at Fast Company

August 31, 2019 - August 6, 2025

Translated editorial content into engaging digital formats by designing web layouts, social graphics, and motion assets for Fast Company's online presence. Produced animated cover reveals and visual storytelling assets to boost reader engagement.

Social Media Intern at SVA Visual Arts Press

December 31, 2018 - August 6, 2025

Created Instagram and YouTube content promoting student voices, contributing to follower growth and visibility. Co-designed SVA Style magazine through student interviews, video shoot assistance, and visual layout development enhancing storytelling across media.

Graphic Design Intern at Doner

August 31, 2018 - August 6, 2025

Supported creative development for national ad campaigns by assisting with research, concept design, and packaging mockups, including client work for Hungry Howie’s.

Art Director (Freelance) at Sachdeva Stocks Pvt. Ltd.

January 1, 2014 - Present

Designed brand identities, marketing materials, and digital assets for finance and retail clients across India. Produced annual greeting campaigns and led special design projects, maintaining long-term creative partnerships.