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I am a creative, adaptable, and analytical individual with 3 years’ experience in digital marketing. Currently, I work as a Content Executive at Fusion Unlimited, where I develop website copy, blogs, PR pieces, newsletters, whitepapers, and SEO optimizations for well-known clients. I have a passion for all things design, content, social media, technical, PR, and digital marketing related, inspired by the ability to help people through the content I create. I am eager to find a new varied position where I can work with a company on a long-term basis. Throughout my career, I have gained proficiency in a wide range of digital marketing software and platforms, and I bring strong communication, problem-solving, and commercial awareness skills to every role. I have also successfully managed client accounts and contributed to improving client reports by adding industry insights.…I am a creative, adaptable, and analytical individual with 3 years’ experience in digital marketing. Currently, I work as a Content Executive at Fusion Unlimited, where I develop website copy, blogs, PR pieces, newsletters, whitepapers, and SEO optimizations for well-known clients. I have a passion for all things design, content, social media, technical, PR, and digital marketing related, inspired by the ability to help people through the content I create. I am eager to find a new varied position where I can work with a company on a long-term basis. Throughout my career, I have gained proficiency in a wide range of digital marketing software and platforms, and I bring strong communication, problem-solving, and commercial awareness skills to every role. I have also successfully managed client accounts and contributed to improving client reports by adding industry insights.

Lucy Anne Chappell

Content Producer, Content Creator, Content Strategist, +3

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I am a creative, adaptable, and analytical individual with 3 years’ experience in digital marketing. Currently, I work as a Content Executive at Fusion Unlimited, where I develop website copy, blogs, PR pieces, newsletters, whitepapers, and SEO optimizations for well-known clients. I have a passion for all things design, content, social media, technical, PR, and digital marketing related, inspired by the ability to help people through the content I create. I am eager to find a new varied position where I can work with a company on a long-term basis. Throughout my career, I have gained proficiency in a wide range of digital marketing software and platforms, and I bring strong communication, problem-solving, and commercial awareness skills to every role. I have also successfully managed client accounts and contributed to improving client reports by adding industry insights.…I am a creative, adaptable, and analytical individual with 3 years’ experience in digital marketing. Currently, I work as a Content Executive at Fusion Unlimited, where I develop website copy, blogs, PR pieces, newsletters, whitepapers, and SEO optimizations for well-known clients. I have a passion for all things design, content, social media, technical, PR, and digital marketing related, inspired by the ability to help people through the content I create. I am eager to find a new varied position where I can work with a company on a long-term basis. Throughout my career, I have gained proficiency in a wide range of digital marketing software and platforms, and I bring strong communication, problem-solving, and commercial awareness skills to every role. I have also successfully managed client accounts and contributed to improving client reports by adding industry insights.

Available to hire

I am a creative, adaptable, and analytical individual with 3 years’ experience in digital marketing. Currently, I work as a Content Executive at Fusion Unlimited, where I develop website copy, blogs, PR pieces, newsletters, whitepapers, and SEO optimizations for well-known clients. I have a passion for all things design, content, social media, technical, PR, and digital marketing related, inspired by the ability to help people through the content I create.

I am eager to find a new varied position where I can work with a company on a long-term basis. Throughout my career, I have gained proficiency in a wide range of digital marketing software and platforms, and I bring strong communication, problem-solving, and commercial awareness skills to every role. I have also successfully managed client accounts and contributed to improving client reports by adding industry insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Executive / Account Manager at Fusion Unlimited

January 1, 2023 - Present

Full-time hybrid role based in Leeds involving writing website copy, blogs, PR pieces, newsletters, whitepapers, and SEO optimisations for clients such as Grand Central. Experience with website software like Shopify and WordPress. Handles social media marketing on platforms such as LinkedIn, TikTok, and Instagram using scheduling software Sendible. Creates graphics and content on Adobe Suite and Canva. Utilizes reporting tools like GA4 and SEO tools including Ahrefs, Google Analytics, Google Search Console, Screaming Frog, and Data Studio. Develops SEO strategies, content roadmaps, pitches, audits, and manages accounts with regular client meetings.

Digital Media Content Executive / Account Manager at Bigfoot

December 31, 2022 - August 6, 2025

Full-time hybrid role in Barnsley and remote, working on AI training and familiarisation. Created website copy, blogs, newsletters, whitepapers, and SEO content optimisations for clients such as the NHS. Utilized Shopify and WordPress for website management. Managed social media marketing on LinkedIn, TikTok, and Instagram using Sendible for scheduling and reporting. Created graphics using Adobe Suite and Canva. Reporting using Meta, Sendible, and Data Studio. Account management with regular client meetings.

Content Assistant at Lakeside Outlet – Realm Retail

December 31, 2022 - August 6, 2025

Part-time in-house role in Doncaster managing social media accounts including Facebook, Instagram, TikTok, and LinkedIn. Created graphics using Canva and Adobe Suite. Collaborated with shop owners and team members to create reels and TikTok videos. Communicated with retail managers about marketing activities such as events and point of sale. Wrote and uploaded content to WordPress website. Provided digital customer service via social media and Google reviews. Managed report writing and scheduling with Hootsuite. Assisted event photographers at events.

Social Media/Website Assistant at Emrecco – More UK

January 1, 2022 - August 6, 2025

Full-time in-house role in Leeds, writing online blogs via Shopify. Created and designed graphics for catalogues using Adobe InDesign. Scheduled social media posts on Instagram, Facebook, and TikTok through content management systems and Photoshop. Created email newsletters via Klaviyo. Product photography using DSLR cameras, lightboxes, and Lightroom.

Content Executive / Account Manager at Fusion Unlimited

January 1, 2023 - Present

Working hybrid in Leeds as a full-time Content Executive and Account Manager writing website copy, blogs, PR pieces, newsletters, whitepapers, and SEO optimisations for well-known clients. Experienced with website software such as Shopify and WordPress. Managing social media marketing on LinkedIn, TikTok, and Instagram using scheduling software like Sendible. Creating graphics/content using Adobe Suite and Canva. Reporting using GA4. Developing SEO strategies, content roadmaps, pitches, auditing and content optimization utilizing Ahrefs, Google Analytics, Google Search Console, Screaming Frog, and Data Studio. Conducting account management and regular client meetings.

Digital Media Content Executive / Account Manager at Bigfoot

December 31, 2022 - August 6, 2025

Full-time hybrid role based in Barnsley and remote. Responsible for AI training and familiarisation, writing website copy, blogs, newsletters, whitepapers, and SEO optimisations for clients including the NHS. Experienced with Shopify and WordPress. Managing social media marketing on LinkedIn, TikTok and Instagram with scheduling software like Sendible. Creating graphics and content with Adobe Suite and Canva. Reporting with Meta, Sendible and Data Studio. Account management including regular client meetings.

Content Assistant at Lakeside Outlet – Realm Retail

December 31, 2022 - August 6, 2025

Part-time in-house role in Doncaster managing social media accounts on Facebook, Instagram, TikTok, and LinkedIn. Creating graphics using Canva and Adobe Suite. Collaborating with shop owners and team members to create video content for social media. Communicating with retail managers on events and marketing activities. Writing and uploading content to WordPress, handling digital customer service via Google reviews and social media. Reporting and scheduling with Hootsuite and assisting event photographers.

Social Media/Website Assistant at Emrecco – More UK

January 1, 2022 - August 6, 2025

Full-time role in Leeds writing online blogs via Shopify and creating graphics for catalogues using Adobe Suite InDesign. Scheduling social media posts on Instagram, Facebook, and TikTok using content management systems and Photoshop. Creating email newsletters on Klaviyo. Product photography using DSLR, lightboxes and Lightroom.

Content Executive / Account Manager at Fusion Unlimited

January 1, 2023 - Present

Writing website copy, blogs, PR pieces, newsletters, whitepapers, and SEO optimisations for various well-known clients such as Grand Central. Experienced in website software such as Shopify and WordPress. Managed social media marketing on LinkedIn, TikTok, and Instagram using scheduling software like Sendible for content reporting and scheduling. Created graphics and content using Adobe Suite and Canva. Reported using GA4. Executed SEO strategies, content roadmaps, pitches, content auditing with Ahrefs, Google Analytics, Google Search Console, Screaming Frog, and Data Studio. Managed client accounts with regular meetings.

Digital Media Content Executive / Account Manager at Bigfoot

December 31, 2022 - August 6, 2025

Performed AI training and familiarisation. Drafted website copy, blogs, newsletters, whitepapers, and SEO optimisations for clients including the NHS. Used website software such as Shopify and WordPress. Managed social media accounts on LinkedIn, TikTok, and Instagram through Sendible for reporting and scheduling. Created graphics/content with Adobe Suite and Canva. Reported using Meta, Sendible, and Data Studio. Managed client accounts with regular meetings.

Content Assistant at Lakeside Outlet – Realm Retail

December 31, 2022 - August 6, 2025

Managed social media accounts including Facebook, Instagram, TikTok, and LinkedIn. Created graphics via Canva and Adobe Suite. Collaborated with shop owners and team members to create reels and TikTok videos. Coordinated marketing activities with retail managers. Wrote and uploaded content to WordPress website. Delivered digital customer service through Google reviews and social media. Scheduled and reported using Hootsuite and assisted event photographers at events.

Social Media / Website Assistant at Emrecco – More UK

December 31, 2022 - August 6, 2025

Wrote online blogs via Shopify. Created graphics and catalogues using Adobe InDesign. Scheduled social media posts on Instagram, Facebook, and TikTok through content management systems and Photoshop. Created email newsletters on Klaviyo. Performed product photography using DSLR cameras, lightboxes, and edited images in Lightroom.