Available to hire
I am Hafsa Usmani, a Strategic Digital Marketing Lead with over 5 years of experience in SEO, content development, and social media marketing.
I drive growth and visibility through search-optimized content, PPC, and brand-centric strategies, delivering measurable results for diverse clients and leading cross-functional teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Urdu
Fluent
Arabic
Intermediate
Work Experience
Digital Marketing Team Lead at Digital Links SA
July 1, 2025 - August 6, 2025Managed bilingual websites (English and Arabic) focusing on SEO, campaign management, and content strategy. Drove growth through multi-channel campaigns, including social media, PPC, and email marketing. Collaborated closely with Arabic-speaking clients to deliver tailored marketing solutions and actionable reports. Enhanced website engagement by implementing CRO and analytics-based strategies.
Digital Marketing Team Lead at Blue Magnitude
November 1, 2024 - August 6, 2025Led a team of digital marketers, driving PPC, SEO, and social media strategies that increased engagement by 150% and optimized PPC ROI by 150%. Spearheaded email and outreach campaigns to boost customer retention and brand reach. Enhanced brand visibility on Snapchat, Instagram, and TikTok through targeted content creation and trend-based marketing, resulting in a 40% growth in follower engagement and improved conversion rates on these platforms.
Senior SEO Executive at Blue Magnitude
September 1, 2023 - August 6, 2025Enhanced organic traffic by 250% with 25+ keywords in top 3 SERPs. Improved local visibility by 150% and reduced bounce rates by 35% through CRO techniques and strategic SEO.
Freelance Digital Marketing Executive
August 1, 2023 - August 6, 2025Delivered comprehensive digital marketing strategies for clients in Singapore, UK, and USA, achieving a 50% increase in engagement and conversions through tailored campaigns. Maintained a 90% client satisfaction rating.
SEO Executive at Pluton Limited
September 1, 2021 - August 6, 2025Conducted keyword optimization, content audits, and technical SEO to improve website rankings and performance. Utilized tools like Google Analytics and Search Console to monitor site health and address crawl issues. Provided actionable SEO recommendations to enhance organic search visibility and conversion rates.
Freelance Digital Marketing Executive
May 1, 2021 - August 6, 2025Created and managed digital marketing content focusing on boosting brand presence and engagement on social media. Developed basic SEO strategies for improved site visibility and set up PPC campaigns for targeted reach. Tracked and adjusted lead generation efforts to optimize customer acquisition.
Web Developer at MZ International
November 1, 2020 - August 6, 2025Built responsive front-end designs and managed backend functionality with PHP and MySQL. Developed and maintained databases to support user engagement and streamlined web functionality, ensuring consistency across devices.
Digital Marketing Team Lead at Digital Link SA
July 1, 2025 - August 21, 2025Led SEO, Google Ads, and Meta Ads for three clients, improving organic traffic by an average of 18% and decreasing CPC by 12% within 3-4 months. Managed a bilingual content team producing more than 15 optimized articles monthly, boosting CTR by 20%. Executed targeted social media campaigns that generated over 80 qualified leads and grew Instagram and TikTok audiences by 22%.
Digital Marketing Team Lead at Blue Magnitude
November 1, 2024 - August 21, 2025Led a digital marketing team to drive PPC, SEO, and social media strategies, resulting in 150% engagement increase and 150% PPC ROI improvement. Developed email and outreach campaigns that enhanced customer retention and brand visibility. Spearheaded targeted content creation on Snapchat, Instagram, and TikTok, increasing follower engagement by 40% and improving conversion rates.
Senior SEO Executive at Blue Magnitude
September 1, 2023 - August 21, 2025Enhanced organic traffic by 250%, achieving top 3 Google SERP rankings for 25+ keywords. Increased local SEO visibility by 150% and reduced bounce rate by 35% through CRO techniques and tactical SEO implementation.
Freelance Digital Marketing Executive
August 1, 2023 - August 21, 2025Delivered tailored digital marketing strategies for clients across Singapore, UK, and USA, achieving a 50% boost in engagement and conversion rates. Maintained a 90% client satisfaction rating by providing comprehensive campaign management.
SEO Executive at Pluton Limited
September 1, 2021 - August 21, 2025Performed keyword optimization, content audits, and technical SEO improvements. Utilized Google Analytics and Search Console to monitor website performance and address crawl issues, providing actionable SEO recommendations that enhanced organic search visibility.
Freelance Digital Marketing Executive
May 1, 2021 - August 21, 2025Created and managed digital marketing content to boost brand presence and social media engagement. Developed basic SEO strategies and set up PPC campaigns focused on lead generation and customer acquisition.
Web Developer at mz international
November 1, 2020 - August 21, 2025Built responsive front-end designs and managed backend functionality using PHP and MySQL. Developed and maintained databases to support user engagement and ensured cross-device consistency.
Freelance Digital Marketing Specialist at Freelance
September 30, 2025 - October 21, 2025Planned and executed Arabic-language paid campaigns across Google Ads, Instagram, TikTok, LinkedIn, and X, managing budgets in multiple currencies. Delivered 2.6M+ impressions, 3,800+ conversions, and cost-per-lead as low as $1.87. Optimized campaigns by pausing underperforming video ads, reallocating budgets, and conducting A/B tests on X to identify the most effective formats. Analyzed landing page inefficiencies and recommended improvements, including city selection within lead forms and consistent UTM tracking.
Digital Marketing Team Lead at DIGITAL LINK SA
July 31, 2025 - October 21, 2025Managed bilingual websites (English & Arabic) with a focus on SEO, PPC, and content strategy. Led multi-channel campaigns across social media and paid ads, achieving ~320,000 impressions, 1,200+ clicks, and a 10% increase in social media engagement. Grew follower count by 15% across Instagram and LinkedIn and implemented CRO and analytics-based strategies to reduce bounce rates and improve lead capture. Collaborated with Arabic-speaking clients to optimize campaign performance.
Digital Marketing Team Lead at BLUE MAGNITUDE
November 30, 2024 - October 21, 2025Led a team of digital marketers driving PPC, SEO, and Social Media strategies that increased engagement by 150% and optimized PPC ROI by 150%. Spearheaded email and outreach campaigns to boost customer retention and brand reach. Enhanced brand visibility across Snapchat, Instagram, and TikTok through targeted content creation and trend-based marketing, resulting in 40% growth in follower engagement and improved conversion rates.
Senior SEO Executive at BLUE MAGNITUDE
September 30, 2023 - October 21, 2025Enhanced organic traffic by 250% with 25+ keywords in top 3 SERPs. Improved local visibility by 150% and reduced bounce rate by 35% through CRO techniques and strategic SEO.
Freelance Digital Marketing Executive at Freelance
August 31, 2023 - October 21, 2025Delivered comprehensive digital marketing strategies for clients in Singapore, UK, and the USA, achieving a 50% increase in engagement and conversions through tailored campaigns. Maintained a 90% client satisfaction rating.
SEO Executive at PLUTON LIMITED
September 30, 2021 - October 21, 2025Conducted keyword optimization, content audits, and technical SEO to improve website rankings and performance. Monitored site health with Google Analytics and Search Console to address crawl issues and recommended actionable SEO improvements.
Freelance Digital Marketing Executive at Freelance
May 31, 2021 - October 21, 2025Created and managed digital marketing content, boosted brand presence on social media, developed basic SEO strategies for improved visibility, and set up PPC campaigns for targeted reach. Tracked and adjusted lead generation efforts to optimize customer acquisition.
Web Developer at MZ International
November 30, 2020 - October 21, 2025Built responsive front-end designs and managed backend functionality with PHP and MySQL. Developed and maintained databases to support user engagement and streamlined web functionality.
Education
Bachelors in Computer and Information Systems Engineering at NED University of Engineering and Technology, Karachi, Pakistan
January 1, 2013 - January 1, 2017Bachelors in Computer and Information Systems Engineering at NED University of Engineering and Technology, Karachi, Pakistan
January 1, 2013 - January 1, 2017Bachelor's in Computer and Information Systems Engineering at NED University of Engineering and Technology, Karachi, Pakistan
January 1, 2013 - January 1, 2017Qualifications
The Complete Digital Marketing Guide, Udemy
January 1, 2025 - August 6, 2025The Complete Google Ads Master Class 2024, Udemy
January 1, 2024 - August 6, 2025Mega Digital Marketing Course A-Z, Udemy
January 1, 2023 - August 6, 2025Local SEO: A Definitive Guide to Local Business Marketing, Click Slice Ltd x Udemy
January 1, 2022 - August 6, 2025WordPress, Digiskills.pk x Virtual University
January 1, 2022 - August 6, 2025Affiliate Marketing, Digiskills.pk x Virtual University
January 1, 2022 - August 6, 2025Learning PPC with Google Ads, LinkedIn Learning
January 1, 2021 - August 6, 2025SEO Crash Course, SEMrush Academy
January 1, 2019 - August 6, 2025Search Engine Optimization, Digiskills.pk x Virtual University
January 1, 2018 - August 6, 2025The Complete Digital Marketing Guide, Udemy
January 1, 2025 - August 21, 2025The Complete Google Ads Masterclass 2024, Udemy
January 1, 2024 - August 21, 2025Mega Digital Marketing Course A-Z, Udemy
January 1, 2023 - August 21, 2025Local SEO: A Definitive Guide to Local Business Marketing, CLICKslice Ltd x Udemy
January 1, 2022 - August 21, 2025WordPress, Digiskills.pk x Virtual University
January 1, 2022 - August 21, 2025Affiliate Marketing, Digiskills.pk x Virtual University
January 1, 2022 - August 21, 2025Learning PPC with Google Ads, LinkedIn Learning
January 1, 2021 - August 21, 2025SEO Crash Course, SEMrush Academy
January 1, 2019 - August 21, 2025Search Engine Optimization, Digiskills.pk x Virtual University
January 1, 2018 - August 21, 2025The Complete DIGITAL MARKETING GUIDE
January 1, 2025 - October 21, 2025The Complete Google Ads Masterclass 2024
January 1, 2024 - October 21, 2025Mega Digital Marketing Course A-Z
January 1, 2023 - October 21, 2025LOCAL SEO: A Definitive Guide to Local Business Marketing
January 1, 2022 - October 21, 2025WordPress, DIGISKILLS.PK X VIRTUAL UNIVERSITY
January 1, 2022 - October 21, 2025AFFILIATE MARKETING, DIGISKILLS.PK X VIRTUAL UNIVERSITY
January 1, 2022 - October 21, 2025Learning PPC with Google Ads
January 1, 2021 - October 21, 2025SEO CRASH COURSE, SEMRUSH ACADEMY
January 1, 2019 - October 21, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Retail, Computers & Electronics
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Riyadh today.