Hafsa Usmani Al Uraija Al Wusta

Planned and executed Arabic-language paid campaigns across Google Ads, Instagram, TikTok, LinkedIn, and X, managing budgets in multiple currencies. Delivered 2.6M+ impressions, 3,800+ conversions, and cost-per-lead as low as $1.87. Optimized campaigns by pausing underperforming video ads, reallocating budgets, and conducting A/B tests on X to identify the most effective formats. Analyzed landing page inefficiencies and recommended improvements, including city selection within lead forms and consistent UTM tracking.

Managed bilingual websites (English & Arabic) with a focus on SEO, PPC, and content strategy. Led multi-channel campaigns across social media and paid ads, achieving ~320,000 impressions, 1,200+ clicks, and a 10% increase in social media engagement. Grew follower count by 15% across Instagram and LinkedIn and implemented CRO and analytics-based strategies to reduce bounce rates and improve lead capture. Collaborated with Arabic-speaking clients to optimize campaign performance.

Led SEO, Google Ads, and Meta Ads for three clients, improving organic traffic by an average of 18% and decreasing CPC by 12% within 3-4 months. Managed a bilingual content team producing more than 15 optimized articles monthly, boosting CTR by 20%. Executed targeted social media campaigns that generated over 80 qualified leads and grew Instagram and TikTok audiences by 22%.