I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- **Employment and project experience** **Senior Designer** Apple Inc. _January 2017 - March 2017_ **UX Designer** Airbnb Inc. _January 2019 - March 2019_

Gabriela Hernández

I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- **Employment and project experience** **Senior Designer** Apple Inc. _January 2017 - March 2017_ **UX Designer** Airbnb Inc. _January 2019 - March 2019_

Available to hire

I’m a designer from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.


Employment and project experience

Senior Designer Apple Inc.
January 2017 - March 2017

UX Designer Airbnb Inc.
January 2019 - March 2019

See more

Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Beginner

Work Experience

Graphic Designer at Skyex Fashion Retail
October 23, 2023 - October 7, 2024
In my role at Skytex, I was responsible for managing internal communications, ensuring that all employees were aligned with the company's goals and values. I developed creative seasonal campaigns, designing attractive and functional printed materials, such as striking window displays highlighting our products, informative infographics that facilitated the understanding of key data, speakers that promoted interaction at points of sale, and personalized gift cards that strengthened the emotional connection with our customers. Each piece was conceived with attention to detail and a brand-centric approach, contributing to a cohesive and memorable experience for the public.
Marketing Leader at Blindcorp
February 10, 2023 - July 31, 2023
During my time at Blindcorp, I played a multifaceted role as a content creator, community manager, and designer. I developed and executed effective strategies to position the brand on Instagram, utilizing engaging tactics that fostered engagement and growth within our community. I created impactful visual content, including graphics, videos, and posts that reflected the brand's identity and captured the audience's attention. Additionally, I managed follower engagement, responding to comments and messages, which strengthened our relationship with our audience. My focus on analytics allowed me to adjust strategies in real time, maximizing the reach and effectiveness of our campaigns. Thanks to these initiatives, we achieved a significant increase in brand visibility and engagement on the platform.
Graphic Designer at Grupo Xven (Xerox Vzla)
October 3, 2022 - February 10, 2023
In my role at Grupo Xven, I was responsible for creating dynamic and engaging social media content for the company's key brands. I designed posts that not only captured the audience's attention but also effectively communicated each brand's values and messages. Additionally, I developed corporate materials, including personalized notebooks, functional calendars, and creative tablecloths, all designed to reflect the company's visual identity. My focus was on ensuring consistent and engaging visual communication across all formats, which strengthened the brand's presence and facilitated the connection with our customers. I worked collaboratively with other teams to ensure that each piece of content and design met quality standards and aligned with established strategies.
Garaphic Designer at Keep Typing
November 22, 2021 - September 30, 2022
In my role at Keep Typing, I successfully rebranded the company, revitalizing its image and enhancing its market relevance. I created engaging and strategic social media posts for both the company and its clients, ensuring that each piece of content reflected a strong and consistent brand identity across all platforms. My work included designing impactful graphics and writing messages that resonated with the target audience, contributing to a significant increase in engagement and brand recognition. Additionally, I assisted in organizing employee events, fostering a positive work environment and strengthening the organizational culture. These initiatives not only improved team cohesion but also reinforced employee commitment to the company's vision and values.
Creative Production Director at Valhalla Graphic Service
April 5, 2022 - October 8, 2021
In my role at Valhalla Graphic Service, I was responsible for establishing the brand image from the ground up, which involved designing and developing the company's comprehensive visual identity. I created engaging and creative social media posts for both Valhalla and its clients, ensuring each piece effectively communicated the brand's values and essence. I oversaw the successful publication of content on the requested platforms, ensuring visual and messaging consistency was maintained across all campaigns. I also assisted with photography guidelines, collaborating in the creation of images that captured the audience's attention. I actively participated in meetings with clients to understand their needs and objectives, adjusting content and design strategies to ensure effective brand positioning on social media. My proactive and collaborative approach contributed to the success of digital marketing initiatives.
Graphic Designer at Forceter
January 25, 2021 - April 30, 2021
In my role at Forceter, I was responsible for designing the artwork printed on sublimated textile products, ensuring that each design not only met the company's high quality standards but also met our customers' expectations. I used Tech Packs to guide textile orders, which facilitated communication between the design and production teams, ensuring accuracy and efficiency at every stage of the process. Additionally, I was responsible for designing the canvases on which the pieces to be sublimated were printed, optimizing the use of materials and resources. This meticulous approach allowed for a smooth production process and exceptional results for each final product. My commitment to quality and attention to detail helped strengthen Forceter's reputation in the market, ensuring customer satisfaction and fostering long-lasting relationships.
Graphic Designer at Sidigital
February 10, 2020 - December 8, 2020
In my role at the advertising agency SiDigital, I was responsible for designing social media posts for various clients, including renowned brands such as Perfumes Factory and Mimi Joyería. My focus was on creating compelling visual content that not only captured the audience's attention but also aligned with each brand's identity. I worked closely with the marketing and communications teams to understand each client's specific needs, allowing me to develop effective campaigns that resonated with their audiences. I ensured an effective digital presence through the use of striking graphics, appropriate typography, and clear messaging. Additionally, I analyzed post performance, adjusting strategies based on the results to maximize engagement and reach. My dedication to quality and creativity contributed to the brands' success on digital platforms.

Education

Integral Creativity at Brothers in partnership with the Digital Creative Institute
July 1, 2024 - December 1, 2024
Graphic Design at Integral Creativity Brothers in partnership with the Digital Creative Institute
September 1, 2016 - April 1, 2020
Arts at Central University of Venezuela
June 1, 2014 - February 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Consumer Goods, Software & Internet