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I am a Design Lead with over 20 years of experience crafting scalable, inclusive, and user-centered digital products across sectors like banking, healthcare, telecom, and automobile. I specialize in driving design operations, building robust design systems, and leading cross-functional teams to deliver intuitive mobile and web experiences. Passionate about integrating generative AI and design automation, I strive to simplify complex workflows and create accessible and impactful products that align business goals with user needs. Throughout my career, I have championed inclusive design and accessibility best practices while mentoring junior designers and fostering continuous feedback environments. I embrace Agile, Lean UX, and data-informed design to iterate quickly and solve real user problems efficiently. Working independently across fast-paced teams, I balance creativity with business priorities to drive digital transformation and enhance customer satisfaction.…I am a Design Lead with over 20 years of experience crafting scalable, inclusive, and user-centered digital products across sectors like banking, healthcare, telecom, and automobile. I specialize in driving design operations, building robust design systems, and leading cross-functional teams to deliver intuitive mobile and web experiences. Passionate about integrating generative AI and design automation, I strive to simplify complex workflows and create accessible and impactful products that align business goals with user needs. Throughout my career, I have championed inclusive design and accessibility best practices while mentoring junior designers and fostering continuous feedback environments. I embrace Agile, Lean UX, and data-informed design to iterate quickly and solve real user problems efficiently. Working independently across fast-paced teams, I balance creativity with business priorities to drive digital transformation and enhance customer satisfaction.

Praveen Dubbaka

Front-End Developer, UX Designer, UI Designer, +3

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I am a Design Lead with over 20 years of experience crafting scalable, inclusive, and user-centered digital products across sectors like banking, healthcare, telecom, and automobile. I specialize in driving design operations, building robust design systems, and leading cross-functional teams to deliver intuitive mobile and web experiences. Passionate about integrating generative AI and design automation, I strive to simplify complex workflows and create accessible and impactful products that align business goals with user needs. Throughout my career, I have championed inclusive design and accessibility best practices while mentoring junior designers and fostering continuous feedback environments. I embrace Agile, Lean UX, and data-informed design to iterate quickly and solve real user problems efficiently. Working independently across fast-paced teams, I balance creativity with business priorities to drive digital transformation and enhance customer satisfaction.…I am a Design Lead with over 20 years of experience crafting scalable, inclusive, and user-centered digital products across sectors like banking, healthcare, telecom, and automobile. I specialize in driving design operations, building robust design systems, and leading cross-functional teams to deliver intuitive mobile and web experiences. Passionate about integrating generative AI and design automation, I strive to simplify complex workflows and create accessible and impactful products that align business goals with user needs. Throughout my career, I have championed inclusive design and accessibility best practices while mentoring junior designers and fostering continuous feedback environments. I embrace Agile, Lean UX, and data-informed design to iterate quickly and solve real user problems efficiently. Working independently across fast-paced teams, I balance creativity with business priorities to drive digital transformation and enhance customer satisfaction.

Available to hire

I am a Design Lead with over 20 years of experience crafting scalable, inclusive, and user-centered digital products across sectors like banking, healthcare, telecom, and automobile. I specialize in driving design operations, building robust design systems, and leading cross-functional teams to deliver intuitive mobile and web experiences. Passionate about integrating generative AI and design automation, I strive to simplify complex workflows and create accessible and impactful products that align business goals with user needs.

Throughout my career, I have championed inclusive design and accessibility best practices while mentoring junior designers and fostering continuous feedback environments. I embrace Agile, Lean UX, and data-informed design to iterate quickly and solve real user problems efficiently. Working independently across fast-paced teams, I balance creativity with business priorities to drive digital transformation and enhance customer satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead UI/UX Designer at CIBC

November 1, 2022 - August 7, 2025

Drove the design modernization of onboarding and sales platforms, implementing accessible and user-friendly interfaces consistent with CIBC branding. Developed custom Pega COSMOS UI components and shared design systems, conducted A/B testing, and led accessibility audits. Collaborated with stakeholders to align design with business goals, optimized workflows for efficiency, and created mobile-first responsive designs, enhancing user engagement and compliance.

Lead UI/UX Designer at Ford Motors (Wipro Canada)

November 1, 2022 - Present

Led the design and development of a modern, accessible, and responsive service scheduling platform for Ford Motors, improving efficiency and coordination between customers and dealers. Managed design systems aligned with React development, embedded accessibility features adhering to WCAG 2.1 and AODA standards, and integrated AI tools to accelerate prototyping and visual design. Collaborated closely with cross-functional teams, conducted usability testing, and mentored junior designers, contributing to higher customer satisfaction and streamlined service bookings.

Lead UI & Front-End Developer at CIBC

November 1, 2022 - August 7, 2025

Conducted UX strategy workshops and defined design vision for enterprise applications. Designed and developed AI-powered UI/UX solutions to enhance customer experience and personalization. Customized Pega UI Constellation components and skins, ensuring brand consistency, responsiveness, and accessibility compliance. Created scalable and reusable design systems supporting multiple business units and digital products. Led end-to-end UI/UX design from wireframing to final React.js implementation integrated with RESTful APIs. Formalized design-to-code workflows and introduced build automation tools such as Webpack and npm. Managed Git/GitHub repositories and code reviews within Agile sprint cycles.

Lead - UI/UX Designer - Pega & Front-End at Ford Motors (Wipro)

November 1, 2022 - Present

Led the UI/UX design and front-end development of a Pega-based Service Scheduling System for Ford’s customer and dealer portals, enhancing the service experience across web and mobile platforms. Designed responsive layouts in Figma and transformed them into scalable React.js components, establishing a centralized design system with design tokens and atomic design principles. Developed custom Pega skins ensuring accessibility compliance (WCAG 2.1, AODA), integrated RESTful APIs for real-time vehicle data, and improved UI performance by refactoring legacy components. Facilitated process improvements including formalizing design-to-code workflows and CI/CD pipeline implementation through Git and Webpack. Collaborated with design, development, QA, and business teams to align sprint velocity with scalable UI strategies, resulting in faster scheduling and higher portal reliability.

Sr. UX Designer / Front End Lead at Sun Life

June 1, 2021 - August 7, 2025

Redesigned the ServiceNow Employee Center Pro portal to enhance employee experience through modern UI, improved navigation, and accessibility compliance. Led end-to-end design of service request workflows, implemented responsive and accessible UI prototypes adhering to WCAG 2.2 and AODA, and facilitated continuous UX improvements based on user feedback. Delivered scalable UI components aligned with Sun Life branding, resulting in a significant reduction in support requests and improved employee satisfaction.

Sr. Pega UI/UX & Front-End Developer at Sunlife

June 1, 2021 - August 7, 2025

Led UX research initiatives and front-end architecture for enterprise insurance platforms using SAP UI5 and Fiori design principles ensuring AODA and WCAG 2.1 compliance. Developed responsive XML views utilizing OData v2 services for real-time databinding and CRUD operations. Integrated Fiori apps into SAP Fiori Launchpad and collaborated for Fiori Elements implementation to optimize UX and development speed. Delivered scalable UI5 components, custom themes, and designed ServiceNow UI/UX solutions. Customized Pega UI components and skins for brand alignment, responsiveness, and accessibility. Incorporated generative AI tools in workflows to automate repetitive tasks. Developed responsive email templates for marketing campaigns and managed code versioning with Git/GitHub. Conducted usability testing and UX research to improve navigation and engagement.

Sr. UX Designer at Scotiabank

June 1, 2019 - August 7, 2025

Spearheaded the redesign of the Online Banking Platform for Mexico, Caribbean, and Panama regions, ensuring responsive, secure, and accessible banking experiences. Advocated accessibility-first designs, mentored junior designers, implemented Pega UI customizations for wealth management applications, and integrated RESTful APIs for real-time banking functions. Leveraged AI tools for A/B testing to optimize user engagement, delivering scalable, reusable design systems that improved operational efficiency and customer satisfaction.

Sr. UI/UX Specialist & Front-End Developer at Scotiabank

June 1, 2019 - August 7, 2025

Led UI/UX redesign projects, reducing project setup time by implementing standardized design guidelines. Utilized AI-driven A/B testing to improve conversion rates and engagement on banking applications, ensuring brand consistency and accessibility compliance. Designed and customized Pega UI components and skins, developing reusable design systems supporting multiple business units and digital products. Managed Git and GitHub version control for collaborative development within Agile teams.

Senior UI/UX Designer/Developer at Tech Mahindra (Satyam) / Deloitte

December 1, 2017 - August 7, 2025

Led UI/UX design and development of complex enterprise applications across finance, telecom, and pharma sectors. Focused on ServiceNow HR Benefits Portal modernization with responsive frameworks and scalable design systems adhering to WCAG standards. At Deloitte, designed internal dashboards and workflow automation tools enhancing productivity and operational efficiency. Mentored teams and ensured cross-platform brand consistency and accessibility compliance across multiple projects.

Sr. UI/UX Designer/Developer at Tech Mahindra

November 1, 2017 - August 7, 2025

Built and managed UI/UX design for telecom and finance applications, developing responsive banking applications with brand consistency and accessibility compliance. Customized Pega UI components and skins, supporting scalable design systems across multiple business units. Used Git and GitHub for version control ensuring clean code and team collaboration.

Senior UI/UX Designer at Deloitte

July 1, 2011 - August 7, 2025

Directed UX design projects for internal and client-facing Deloitte applications. Conducted UX strategy workshops, created high-fidelity mockups, and improved design standards. Developed responsive and accessible UI components focusing on consistent brand presentation and usability.

Interaction Designer at Satyam Computers

January 1, 2010 - August 7, 2025

Designed and tested interactive web applications in pharmaceutical and banking domains. Developed prototypes and visual assets to improve usability. Conducted UX strategy workshops, created high-fidelity mockups, and enhanced responsive and accessible UI components with a focus on brand consistency.