Available to hire
I am a strategic and creative professional transitioning from a successful career in change management into digital marketing and social media. With over 8 years of experience, I have built and managed brand presence through content creation, communications strategy, and digital platforms. I am passionate about engaging diverse audiences through compelling storytelling, branding, and user-focused digital content.
My experience includes managing websites, designing branded training and promotional materials, and creating social media content across multiple platforms. I thrive on creativity, collaboration, and driving effective communication strategies to support organizational goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Self Employed (Culture Lobby (PTY) LTD) at Culture Lobby (PTY) Ltd
June 1, 2017 - PresentBuilt and managed company WordPress websites and created branded digital content. Designed and scheduled social media posts and stories using Meta Business Suite. Filmed and edited YouTube videos with iMovie and Final Cut Pro aligning with brand tone. Created email campaigns via Mailchimp, wrote social media captions and advertising copy tailored to target audiences.
Strategic Change & Organisational Design Consultant at KPMG | People & Change: Management Consulting
May 31, 2017 - August 7, 2025Developed and delivered the Strategic Change Plan for a major organizational design initiative. Led PMO operations, supported design workstreams and onboarded a national Change Agent Network. Gained international exposure as part of the core delivery team at a leading 4IR conference on future-ready organizations.
National Change Manager – LMS Implementation at Nissan South Africa
December 31, 2015 - August 7, 2025Designed and implemented nationwide change management strategy for rollout of new Learner Management System across 114 dealerships. Planned and executed communication strategies, co-designed user-focused training material, onboarded and managed Change Agent Network, supported project management including progress tracking and stakeholder engagement.
Industrial Psychologist Intern at Automotive Training Academy
April 30, 2015 - August 7, 2025Led nationwide talent acquisition and leadership development initiatives delivering soft skills training, assessment centers, and psychometric analysis to support strategic hiring and behavioral impact. Managed safety climate survey project, data collection and delivered behavior change recommendations. Supported organizational values campaign contributing to culture development and behavior alignment.
Digital Marketing & Communications Specialist | Social Media Manager at Culture Lobby (Pty) Ltd | Self Employed
June 1, 2017 - PresentBuilt and managed company WordPress websites; created branded content for digital platforms. Designed and scheduled social media posts and stories using Meta Business Suite. Filmed and edited YouTube videos using iMovie and Final Cut Pro aligning visual storytelling with brand tone. Created email campaigns and newsletters via Mailchimp to drive engagement. Wrote social media captions and advertising copy tailored to target audiences.
Lead Change Manager | People & Change: Management Consulting at KPMG
May 31, 2017 - August 7, 2025Developed and delivered the Strategic Change Plan for a major organizational design initiative. Led PMO operations, supported design workstreams, and onboarded a national Change Agent Network. Participated as part of the core delivery team with international exposure at a Fourth Industrial Revolution (4IR) conference focused on future-ready organizations.
National Change Manager – LMS Implementation | Industrial Psychologist at Nissan South Africa | National Dealer Development Department
December 31, 2015 - August 7, 2025Designed and implemented a nationwide change management strategy for the rollout of a new Learner Management System. Planned and executed communication strategies; co-designed user-focused training material; managed a Change Agent Network to support deployment and user acceptance testing. Supported core project management functions including progress tracking and stakeholder engagement. Designed and launched a nationwide onboarding process for Dealer Principals, managed communication and stakeholder alignment.
Industrial Psychologist Intern (Management Consulting) at Automotive Training Academy
April 30, 2015 - August 7, 2025Led nationwide talent acquisition and leadership development initiatives, delivered soft-skills training, assessment centres, and psychometric analysis to support strategic hiring and behavioural impact. Managed a safety climate survey project at a large manufacturing plant including data collection and delivery of strategic behavioural change recommendations. Supported design and delivery of organizational values campaign contributing to culture development and behaviour alignment.
Digital Marketing & Communications Specialist | Social Media Manager | Self Employed at Culture Lobby (Pty) Ltd
June 1, 2017 - PresentBuilt and managed company WordPress websites and created branded digital content. Designed and scheduled social media posts using Meta Business Suite. Filmed and edited YouTube videos aligning visual storytelling with brand tone. Created email campaigns and newsletters via Mailchimp to drive engagement. Wrote social media captions and advertising copy tailored to target audiences.
Strategic Change & Organisational Design Consultant at KPMG | People & Change: Management Consulting
May 31, 2017 - August 9, 2025Developed and delivered Strategic Change Plan for a major Organisational Design initiative. Led PMO operations, supported design workstreams, onboarded national Change Agent Network. Participated as core delivery team member with international exposure at a 4IR conference on future-ready organisations.
Industrial Psychologist | National Change Manager – LMS Implementation at Nissan South Africa
December 31, 2015 - August 9, 2025Designed and implemented nationwide change management strategy for LMS rollout across 114 dealerships. Planned and executed communication strategies, co-designed user-focused training material, onboarded and managed Change Agent Network supporting deployment and UAT. Supported project management including progress tracking and stakeholder engagement. Designed and launched onboarding event and communications for Dealer Principals nationwide.
Industrial Psychologist Intern | Learning & Capability Development at Automotive Training Academy
April 30, 2015 - August 9, 2025Led nationwide talent acquisition and leadership development initiatives. Delivered soft-skills training, assessment centres, and psychometric analysis to support strategic hiring and behavioural impact. Led safety climate survey project at a large manufacturing plant managing data collection and delivering strategic data-driven behavioural change recommendations. Supported design and delivery of organisational values campaign contributing to culture development and long-term behaviour alignment.
Education
Masters of Commerce | Industrial Psychology at University of Johannesburg
January 1, 2013 - December 31, 2013BCOM Honours | Industrial Psychology at University of Johannesburg
January 1, 2012 - December 31, 2012Bachelors of Commerce | Industrial Psychology at University of Johannesburg
January 1, 2009 - December 31, 2011Masters of Commerce | Industrial Psychology at University of Johannesburg
January 1, 2013 - December 31, 2013BCOM Honours | Industrial Psychology at University of Johannesburg
January 1, 2012 - December 31, 2012Bachelors of Commerce | Industrial Psychology at University of Johannesburg
January 1, 2009 - December 31, 2011Master of Commerce Industrial Psychology at University of Johannesburg
January 1, 2013 - December 31, 2013BCOM Honours Industrial Psychology at University of Johannesburg
January 1, 2012 - December 31, 2012Bachelors of Commerce Industrial Psychology at University of Johannesburg
January 1, 2009 - December 31, 2011Qualifications
Registered Industrial Psychologist | Health Professions Council of South Africa (PS 0129496)
January 11, 2030 - August 7, 2025Society Member | Society for Industrial & Organisational Psychology South Africa
January 1, 2024 - December 31, 2024HR Associate | SA Board of People Practices
January 1, 2022 - December 31, 2022Registered Industrial Psychologist | Health Professions Council of South Africa
January 11, 2030 - August 7, 2025Society Member | Society for Industrial & Organisational Psychology South Africa
January 1, 2024 - August 7, 2025HR Associate | SA Board of People Practices
January 1, 2022 - August 7, 2025Registered Industrial Psychologist Health Professions Council of South Africa (PS 0129496)
January 11, 2030 - August 9, 2025Society Member - Society for Industrial & Organisational Psychology South Africa
January 1, 2024 - December 31, 2024HR Associate - SA Board of People Practices
January 1, 2022 - August 9, 2025Industry Experience
Professional Services, Education, Manufacturing, Government, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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