AP

Angie Patricio

Available to hire

I am a strategic and creative professional transitioning from a successful career in change management into digital marketing and social media.

About

I am a strategic and creative professional transitioning from a successful career in change management into digital marketing and social media. With over 8 years of experience, I have built and managed brand presence through content creation, communications strategy, and digital platforms. I am passionate about engaging diverse audiences through compelling storytelling, branding, and user-focused digital content.

My experience includes managing websites, designing branded training and promotional materials, and creating social media content across multiple platforms. I thrive on creativity, collaboration, and driving effective communication strategies to support organizational goals.

  • 11 years' experience
  • Joined August 2025

Industry experience

  • Professional Services
  • Education
  • Manufacturing
  • Government
  • Media & Entertainment
  • Other

Work experience· 12 roles

Digital Marketing & Communications Specialist | Social Media Manager | Self Employed · Culture Lobby (Pty) LtdJun 2017 – Present · 9 yrs 6 mos

Built and managed company WordPress websites and created branded digital content. Designed and scheduled social media posts using Meta Business Suite. Filmed and edited YouTube videos aligning visual storytelling with brand tone. Created email campaigns and newsletters via Mailchimp to drive engagement. Wrote social media captions and advertising copy tailored to target audiences.

Digital Marketing & Communications Specialist | Social Media Manager · Culture Lobby (Pty) Ltd | Self EmployedJun 2017 – Present · 9 yrs 6 mos

Built and managed company WordPress websites; created branded content for digital platforms. Designed and scheduled social media posts and stories using Meta Business Suite. Filmed and edited YouTube videos using iMovie and Final Cut Pro aligning visual storytelling with brand tone. Created email campaigns and newsletters via Mailchimp to drive engagement. Wrote social media captions and advertising copy tailored to target audiences.

Self Employed (Culture Lobby (PTY) LTD) · Culture Lobby (PTY) LtdJun 2017 – Present · 9 yrs 6 mos

Built and managed company WordPress websites and created branded digital content. Designed and scheduled social media posts and stories using Meta Business Suite. Filmed and edited YouTube videos with iMovie and Final Cut Pro aligning with brand tone. Created email campaigns via Mailchimp, wrote social media captions and advertising copy tailored to target audiences.

Strategic Change & Organisational Design Consultant · KPMG | People & Change: Management ConsultingMay 2017 – Aug 2025 · 8 yrs 4 mos
Lead Change Manager | People & Change: Management Consulting · KPMGMay 2017 – Aug 2025 · 8 yrs 4 mos
Strategic Change & Organisational Design Consultant · KPMG | People & Change: Management ConsultingMay 2017 – Aug 2025 · 8 yrs 4 mos
Industrial Psychologist | National Change Manager – LMS Implementation · Nissan South AfricaDec 2015 – Aug 2025 · 9 yrs 9 mos
National Change Manager – LMS Implementation | Industrial Psychologist · Nissan South Africa | National Dealer Development DepartmentDec 2015 – Aug 2025 · 9 yrs 9 mos

Education· 9

Masters of Commerce | Industrial Psychology · University of Johannesburg2013
BCOM Honours | Industrial Psychology · University of Johannesburg2012
Bachelors of Commerce | Industrial Psychology · University of Johannesburg2009 – 2011
Masters of Commerce | Industrial Psychology · University of Johannesburg2013

Certifications and awards· 9

Registered Industrial Psychologist | Health Professions Council of South Africa (PS 0129496)2030 – 2025
Society Member | Society for Industrial & Organisational Psychology South Africa2024
HR Associate | SA Board of People Practices2022
Registered Industrial Psychologist | Health Professions Council of South Africa2030 – 2025

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