Full-stack developer and digital marketer focused on building high-converting, responsive web and e-commerce experiences using the MERN stack. I blend clean, scalable frontend/backend development with SEO and content strategies to grow organic traffic and improve user experience.…

Essa Hassan

Full-stack developer and digital marketer focused on building high-converting, responsive web and e-commerce experiences using the MERN stack. I blend clean, scalable frontend/backend development with SEO and content strategies to grow organic traffic and improve user experience.…

Available to hire

Full-stack developer and digital marketer focused on building high-converting, responsive web and e-commerce experiences using the MERN stack. I blend clean, scalable frontend/backend development with SEO and content strategies to grow organic traffic and improve user experience.

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Skills

Experience Level

WordPress
Expert
SEO
Expert
JavaScript
Expert
On-Page
Expert
React JS
Expert
MongoDB
Expert
Node.js
Expert
CSS
Expert
Shopify
Expert
Express
Expert
Off-Page
Expert
Facebook Ads
Expert
API
Expert
Web Design
Expert
Adobe Photoshop
Expert
MySQL
Expert
PHP
Intermediate
Adobe Illustrator
Intermediate
Figma
Intermediate
jQuery
Intermediate
Google Ads
Intermediate
GA4
Intermediate
Docker
Intermediate
Social Media Design
Intermediate
SQL
Intermediate
WooCommerce
Intermediate
Laravel
Intermediate
GitHub Copilot
Intermediate
AngularJS
Intermediate
Flutter
Intermediate
C#
Intermediate
Tableau
Intermediate
.NET
Intermediate
Technical Illustration
Beginner
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Language

English
Fluent
Urdu
Fluent
French
Beginner

Work Experience

Developer at Aptech Pakistan
February 1, 2027 - August 9, 2025
Worked on various E-projects developing web-based solutions tailored to specific needs. Gained strong problem-solving skills and ability to create scalable digital solutions.
WordPress Developer Intern at Ranyal Textiles
March 20, 2025 - Present
Involved in textile production and marketing. Built and customized multiple WordPress sites aligned with company branding. Applied responsive design to ensure mobile-friendliness and usability. Created SEO-optimized product descriptions and blogs, increasing online reach. Gained hands-on experience in advanced WordPress tools and features.
WordPress Developer & Digital Marketer at Ranyal Textiles
March 1, 2025 - August 1, 2025
Architected, developed, and customized multiple high-performing WordPress and e-commerce websites aligned with corporate branding and mobile-responsive standards. Implemented a comprehensive technical SEO strategy, including optimized product descriptions and blogs to expand organic search reach. Used advanced WordPress tools, custom plugins, and CSS overrides to improve site speed, user experience (UX), and conversion rates. Collaborated with teams to align website design with broader digital marketing campaigns and business objectives.
Digital Marketer at IDM Pakistan
January 1, 2025 - August 9, 2025
Hands-on experience running Facebook Ads with great responses through targeted campaigns and optimized ad strategies.
MERN Stack & Web Projects (Freelance / Portfolios)
January 1, 2024 - Present
Developed and deployed responsive web applications using the MERN stack (MongoDB, Express, React, Node.js), handling end-to-end UI and backend API integrations. Designed database schemas using MySQL and MongoDB for efficient data retrieval and application stability. Built dynamic interactive features with clean code architecture, modular design, and performance optimizations.
MERN Stack & Web Developer at Freelance / Portfolios
January 1, 2024 - Present
Developed and deployed responsive web applications using the MERN stack, handling end-to-end frontend UI and backend API integrations. Designed MongoDB and MySQL schemas for efficient data retrieval and application stability. Built interactive features with clean architecture, modular design, and performance optimization focused on reliability and usability.

Education

Intermediate at The City Higher Secondary School
January 11, 2030 - August 9, 2025
Advanced Diploma in Software Engineering at Aptech Learning
January 11, 2030 - February 16, 2026
Diploma in Digital Marketing at Institute of Digital Marketing
January 20, 2024 - February 16, 2026
Intermediate at The City Higher Secondary School
January 1, 2021 - February 16, 2026
Advanced Diploma in Software Engineering at Aptech Learning
January 11, 2030 - February 20, 2024
Diploma in Digital Marketing at Institute of Digital Marketing
January 11, 2030 - January 20, 2024
Intermediate at The City Higher Secondary School
January 11, 2030 - January 20, 2021
Advanced Diploma in Software Engineering at Aptech Learning, F.B Area
February 1, 2024 - July 27, 2026
Digital Marketing Diploma at Institute of Digital Marketing (IDM)
January 1, 2024 - January 1, 2025
Intermediate at The City Higher Secondary School
January 1, 2021 - January 1, 2023
Advanced Diploma in Software Engineering at Aptech Learning, F.B Area
February 1, 2024 - July 27, 2026
Digital Marketing Diploma at Institute of Digital Marketing (IDM)
January 1, 2024 - January 1, 2025
Intermediate at The City Higher Secondary School
January 1, 2021 - January 1, 2023

Qualifications

Certified Digital Marketer from IDM Pakistan
January 1, 2024 - August 9, 2025

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education, Other

Skills

Experience Level

WordPress
Expert
SEO
Expert
JavaScript
Expert
On-Page
Expert
React JS
Expert
MongoDB
Expert
Node.js
Expert
CSS
Expert
Shopify
Expert
Express
Expert
Off-Page
Expert
Facebook Ads
Expert
API
Expert
Web Design
Expert
Adobe Photoshop
Expert
MySQL
Expert
PHP
Intermediate
Adobe Illustrator
Intermediate
Figma
Intermediate
jQuery
Intermediate
Google Ads
Intermediate
GA4
Intermediate
Docker
Intermediate
Social Media Design
Intermediate
SQL
Intermediate
WooCommerce
Intermediate
Laravel
Intermediate
GitHub Copilot
Intermediate
AngularJS
Intermediate
Flutter
Intermediate
C#
Intermediate
Tableau
Intermediate
.NET
Intermediate
Technical Illustration
Beginner
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