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I'm a UI/UX designer with an MA from the University of the Arts London. UAL trained me to think as an artist first and a designer second, to care deeply about visual language, composition, and the feeling a piece of work creates before anything else. That sensibility is what I bring to every interface I build. At Softhire, I led the design of a core product area, delivering 40+ screens and a 50+ component design system, building visual systems from typography and colour through to iconography and layout that gave the product a coherent, distinctive identity. At SkillzColab, I've been designing platform UI and brand assets for a creative audience, where functionality, professionalism & aesthetic quality all comes together…I'm a UI/UX designer with an MA from the University of the Arts London. UAL trained me to think as an artist first and a designer second, to care deeply about visual language, composition, and the feeling a piece of work creates before anything else. That sensibility is what I bring to every interface I build. At Softhire, I led the design of a core product area, delivering 40+ screens and a 50+ component design system, building visual systems from typography and colour through to iconography and layout that gave the product a coherent, distinctive identity. At SkillzColab, I've been designing platform UI and brand assets for a creative audience, where functionality, professionalism & aesthetic quality all comes together

MALAYAKA GOEL

UX Designer, UI Designer, Product Designer, +3

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I'm a UI/UX designer with an MA from the University of the Arts London. UAL trained me to think as an artist first and a designer second, to care deeply about visual language, composition, and the feeling a piece of work creates before anything else. That sensibility is what I bring to every interface I build. At Softhire, I led the design of a core product area, delivering 40+ screens and a 50+ component design system, building visual systems from typography and colour through to iconography and layout that gave the product a coherent, distinctive identity. At SkillzColab, I've been designing platform UI and brand assets for a creative audience, where functionality, professionalism & aesthetic quality all comes together…I'm a UI/UX designer with an MA from the University of the Arts London. UAL trained me to think as an artist first and a designer second, to care deeply about visual language, composition, and the feeling a piece of work creates before anything else. That sensibility is what I bring to every interface I build. At Softhire, I led the design of a core product area, delivering 40+ screens and a 50+ component design system, building visual systems from typography and colour through to iconography and layout that gave the product a coherent, distinctive identity. At SkillzColab, I've been designing platform UI and brand assets for a creative audience, where functionality, professionalism & aesthetic quality all comes together

Available to hire

I’m a UI/UX designer with an MA from the University of the Arts London. UAL trained me to think as an artist first and a designer second, to care deeply about visual language, composition, and the feeling a piece of work creates before anything else. That sensibility is what I bring to every interface I build.

At Softhire, I led the design of a core product area, delivering 40+ screens and a 50+ component design system, building visual systems from typography and colour through to iconography and layout that gave the product a coherent, distinctive identity. At SkillzColab, I’ve been designing platform UI and brand assets for a creative audience, where functionality, professionalism & aesthetic quality all comes together

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX Design Student at Bittersuite, UK

December 1, 2024 - August 11, 2025

Designed a real-life shared imagination space experiment using Boal's experimental methodology and developed prompts to explore human perception and emotional engagement. Conducted extensive user research and testing to measure how psychological triggers shape emotional contagion in experience design.

UX Design Student at Open City Labs, South Africa

June 1, 2024 - August 11, 2025

Developed narrative research through design project using NHS data on patient wait times. Conducted primary and secondary research, integrating qualitative and quantitative insights. Currently expanding this research by developing a website to educate diverse audiences, showcase UI skills, and present innovative data visualizations through immersive storytelling.

Design Strategist at Dream Beddings, UK

December 1, 2024 - August 11, 2025

Oversaw UI for the website, managed social media, and designed graphics and product packaging to optimise e-commerce sales. Boosted engagement by 20% through the implementation of data-driven design strategies.

UI/UX Design Mentor at lmaxinXP, India

March 1, 2023 - August 11, 2025

Mentored 100+ students in UI/UX principles and project development. Worked on the curriculum development team focusing on design psychology for graduate students and contributed to course research.

Freelance UI/UX Designer at Softhire

August 1, 2025 - November 1, 2025

Designed end-to-end interfaces, including landing pages and two product lines, to help pivot the company’s target customer base from small businesses to enterprise clients. Defined information architecture, developed wireframes, and maintained a UI inventory while contributing to and updating the design system for scalability. Worked on an AI-generated tech bot and designed compliant interface components for an AI-driven legal automation platform.

UX Design Intern at Bittersuite

July 1, 2024 - December 1, 2024

Designed a shared imagination space experiment using Boal’s methodology, developing prompts and interactive tools to explore emotional engagement and perception. Conducted user research and testing to analyze how psychological triggers influence emotional contagion in immersive, multimodal experience design. Created detailed storyboards, prototypes, and research frameworks integrating visuals, sound, and movement to enhance audience interaction and narrative immersion.

UX & Data Visualisation Remote Intern at Open City Labs

March 1, 2024 - June 1, 2024

Led narrative research through design using NHS patient wait time data, integrating qualitative and quantitative insights to inform visual storytelling. Ran discovery sessions to define project requirements, stakeholders, and challenges, then established information architecture and a design system for data visualization. Designed prototypes for innovative data visualizations through immersive storytelling approaches.

Freelance Designer & Strategist at Dream Beddings

August 1, 2022 - December 1, 2024

Redesigned the brand identity and website, leading to a 20% increase in user engagement through data-driven design strategies and improved e-commerce UI. Created interactive app prototypes focusing on product customization, such as mixing and matching prints and plain bedding sets, to enhance user choice and experience. Managed social media, designed marketing materials and packaging, and planned phase two of website renewal to further optimize customer journey and sales.

UI/UX Designer at Skillzcollab

March 1, 2016 - Present

Led end-to-end UI/UX design for a creator and artist collaboration SaaS platform, delivering 10+ user flows and 40+ screens across authentication, onboarding, profiles, feed, public/private views, admin dashboard, and CRM; established a scalable design system with 30+ components, a live prototype, investor demo, and pitch deck video to support an enterprise client onboarding summit.

UI/UX Designer at Softhire

August 1, 2025 - December 1, 2025

Designed UI for two product lines supporting enterprise client acquisition; built scalable interface components and landing pages; contributed to wireframes across 15+ screens; helped refine design system to reduce design-to-development time by 30%.

UX & Data Visualisation Intern at Open City Labs

March 1, 2024 - June 1, 2024

Analyzed NHS patient wait time records across 10+ government sites; synthesized qualitative and quantitative insights into 4 key findings to inform transparency strategy; structured a data visualization framework for patients, doctors, and nurses; facilitated 8 stakeholder interviews to define project requirements.