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As a Product and UX/UI Designer with a strong foundation in UX/UI, product strategy, and front-end development, I've worked closely with marketing, sales, and customer-facing teams to design and execute impactful digital experiences. My experience includes developing and optimizing full-funnel strategies, leading cross-functional initiatives, and creating user-centered content and campaigns that drive engagement and conversion. I have collaborated on go-to-market efforts, helped shape messaging and positioning, and contributed to asset development for multi-channel campaigns. With a passion for continuous improvement, mentorship, and exploring new tools—especially in AI—I bring curiosity, adaptability, and a focus on delivering measurable impact through teamwork and smart execution.…As a Product and UX/UI Designer with a strong foundation in UX/UI, product strategy, and front-end development, I've worked closely with marketing, sales, and customer-facing teams to design and execute impactful digital experiences. My experience includes developing and optimizing full-funnel strategies, leading cross-functional initiatives, and creating user-centered content and campaigns that drive engagement and conversion. I have collaborated on go-to-market efforts, helped shape messaging and positioning, and contributed to asset development for multi-channel campaigns. With a passion for continuous improvement, mentorship, and exploring new tools—especially in AI—I bring curiosity, adaptability, and a focus on delivering measurable impact through teamwork and smart execution.

Sira Sánchez

Product Designer, UX Designer, UI Designer, +2

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As a Product and UX/UI Designer with a strong foundation in UX/UI, product strategy, and front-end development, I've worked closely with marketing, sales, and customer-facing teams to design and execute impactful digital experiences. My experience includes developing and optimizing full-funnel strategies, leading cross-functional initiatives, and creating user-centered content and campaigns that drive engagement and conversion. I have collaborated on go-to-market efforts, helped shape messaging and positioning, and contributed to asset development for multi-channel campaigns. With a passion for continuous improvement, mentorship, and exploring new tools—especially in AI—I bring curiosity, adaptability, and a focus on delivering measurable impact through teamwork and smart execution.…As a Product and UX/UI Designer with a strong foundation in UX/UI, product strategy, and front-end development, I've worked closely with marketing, sales, and customer-facing teams to design and execute impactful digital experiences. My experience includes developing and optimizing full-funnel strategies, leading cross-functional initiatives, and creating user-centered content and campaigns that drive engagement and conversion. I have collaborated on go-to-market efforts, helped shape messaging and positioning, and contributed to asset development for multi-channel campaigns. With a passion for continuous improvement, mentorship, and exploring new tools—especially in AI—I bring curiosity, adaptability, and a focus on delivering measurable impact through teamwork and smart execution.

Available to hire

As a Product and UX/UI Designer with a strong foundation in UX/UI, product strategy, and front-end development, I’ve worked closely with marketing, sales, and customer-facing teams to design and execute impactful digital experiences. My experience includes developing and optimizing full-funnel strategies, leading cross-functional initiatives, and creating user-centered content and campaigns that drive engagement and conversion.

I have collaborated on go-to-market efforts, helped shape messaging and positioning, and contributed to asset development for multi-channel campaigns. With a passion for continuous improvement, mentorship, and exploring new tools—especially in AI—I bring curiosity, adaptability, and a focus on delivering measurable impact through teamwork and smart execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Basque

Beginner

Work Experience

Senior Product Designer | User researcher at Astara Move

June 30, 2025 - August 11, 2025

Collaborated in the design of digital solutions enhancing the user experience across websites and mobile apps (iOS & Android). Contributed to developing and maintaining the Design System to ensure consistency and scalability across products. Drove a 20% increase in subscriptions in 2024 by optimizing the digital experience in the subscription funnel and onboarding flows for both B2B and B2C. Actively supported the international expansion (Spain, Portugal, Switzerland, Chile) of the service, adapting digital platforms to local markets and user expectations. Planned and conducted user research using qualitative and quantitative methods (usability testing, surveys, heatmaps, session recordings). Used research tools such as Hotjar, LogRocket, Typeform, UserTesting, Notion, Octoparse, and MiniRPA to gather behavioral insights, identify friction points, and monitor competitors. Collaborated with cross-functional teams to turn user insights into actionable design and product improvements. Pro

Product Owner | Growth-Driven Design (GDD) Specialist at Think on Marketing Agency

October 31, 2022 - August 11, 2025

Applied the GDD methodology to projects for Café Fortaleza's e-commerce site and the corporate websites of Sisteplant and the Gaiker technology center. Achievements included reducing user abandonment, improving retention rates, increasing conversion rates and customer satisfaction, faster and more efficient website launches, continuous optimization of user experience (UX), and CRM system integration (HubSpot and Clientify) aligning sales and marketing.

Front-End Developer | UX/UI Designer at ACC Comunicación

September 1, 2018 - August 11, 2025

Delivered over 15 bespoke Drupal, Prestashop, and Shopify projects for technology centers and e-commerce. Responsibilities included responsive development with HTML5, CSS3, SASS/SCSS, and preprocessors; advanced theming and customization in Drupal using Twig; integration of frameworks such as Bootstrap and Foundation; front-end performance optimization; modular development reusing visual and interface components; and configuration of Drupal blocks and views to allow clients to manage dynamic content.

Front-End Developer and UX/UI Designer at Hispavista

January 1, 2019 - August 11, 2025

Designed and developed corporate websites and e-commerce platforms in WordPress with a focus on user experience enhancement. Adapted projects to comply with usability and accessibility standards. Developed custom solutions to optimize performance and functionality, improving client satisfaction.

Editor-in-Chief at Nueva Gestión Empresarial de Navarra

July 1, 2004 - August 11, 2025

As the editorial lead for a newspaper specializing in business and economics, main responsibilities included planning the editorial calendar, collaborating with marketing and design teams, coordinating with advertising and sales departments, contributing to the digital strategy, staying up-to-date on economic and business-related topics, and providing mentorship to junior team members in journalism, editorial design, and publishing workflows.

Writer and Photographer at UPV/EHU, Basque University

July 1, 2002 - August 11, 2025

Worked as a writer and photographer for the Basque-Navarre University Newspaper, covering various events. Was also the official photographer for the UPV/EHU Summer and European Courses. Responsibilities included photographic coverage of courses and related events, editing and delivering materials to the university and collaborators, collaborating with local media and institutions in Gipuzkoa, and documenting and archiving visual materials.

Senior Product Designer | User researcher at Astara Move

June 1, 2025 - August 11, 2025

Collaborated in the design of digital solutions enhancing the user experience across websites and mobile apps (iOS & Android). Contributed to the development and maintenance of the Design System to ensure consistency and scalability across products. Drove a 20% increase in subscriptions in 2024 by optimizing the digital experience in the subscription funnel and onboarding flows for both B2B and B2C. Actively supported international expansion (Spain, Portugal, Switzerland, Chile) by adapting digital platforms to local markets and user expectations. Planned and conducted user research using qualitative and quantitative methods (usability testing, surveys, heatmaps, session recordings). Used research tools such as Hotjar, LogRocket, Typeform, UserTesting, Notion, Octoparse, and MiniRPA to gather behavioral insights, identify friction points, and monitor competitors. Collaborated with cross-functional teams to turn user insights into actionable design and product improvements. Promoted use

Product Owner | Growth-Driven Design (GDD) Specialist at Think on Marketing Agency

October 1, 2022 - August 11, 2025

Applied the GDD methodology to projects for Café Fortaleza's e-commerce site and the corporate websites of Siste plant and the Gaiker technology center. Achieved reduced user abandonment and improved retention rates, increased conversion rates and customer satisfaction, faster and more efficient website launches, continuous optimization of user experience (UX), and CRM system integration (HubSpot and Clientify) aligning sales and marketing teams.

Front-End Developer | UX/UI Designer at ACC Comunicación

September 1, 2018 - August 11, 2025

Delivered over 15 bespoke Drupal, Prestashop, and Shopify projects for technology centers and e-commerce. Responsibilities included responsive development with HTML5, CSS3, SASS/SCSS, and preprocessors; advanced theming and customization in Drupal using Twig; integration of frameworks such as Bootstrap and Foundation; front-end performance optimization; modular development reusing visual and interface components; configured Drupal blocks and views to allow clients to manage dynamic content.

Front-End Developer and UX/UI Designer at Hispavista

January 1, 2019 - August 11, 2025

Editor-in-Chief at Nueva Gestión Empresarial de Navarra

July 1, 2004 - August 11, 2025

Led the editorial efforts for a newspaper specializing in business and economics. Main responsibilities included planning the editorial calendar, collaborating with marketing and design teams, coordinating with advertising and sales departments, contributing to digital strategy, staying up to date on economic and business-related topics, and providing mentorship to junior team members in journalism, editorial design, and publishing workflows.

Writer and Photographer at UPV/EHU, Basque University

July 1, 2002 - August 11, 2025

Worked as a writer and photographer for the Basque-Navarre University Newspaper, covering various events. Served as the official photographer for UPV/EHU Summer and European Courses. Responsibilities included photographic coverage of courses and related events, editing and delivering materials to the University and collaborators, collaborating with local media and institutions in Gipuzkoa, and documenting and archiving visual materials.

Senior Product Designer | User researcher at Astara Move

June 1, 2025 - August 11, 2025

Collaborated in the design of digital solutions enhancing the user experience across websites and mobile apps (iOS & Android). Contributed to the development and maintenance of the Design System to ensure consistency and scalability across products. Drove a 20% increase in subscriptions in 2024 by optimizing the digital experience in the subscription funnel and onboarding flows for both B2B and B2C. Actively supported the international expansion (Spain, Portugal, Switzerland, Chile) of the service, adapting digital platforms to local markets and user expectations. Planned and conducted user research using qualitative and quantitative methods (usability testing, surveys, heatmaps, session recordings). Used research tools like Hotjar, LogRocket, Typeform, UserTesting, Notion, Octoparse, and MiniRPA to gather behavioral insights, identify friction points, and monitor competitors. Collaborated with cross-functional teams to turn user insights into actionable design and product improvements

Product Owner | Growth-Driven Design (GDD) Specialist at Think on Marketing Agency

October 1, 2022 - August 11, 2025

Applied the GDD methodology to projects for Café Fortaleza's e-commerce site and the corporate websites of Sisteplant and the Gaiker technology center, achieving reduced user abandonment and improved retention rates. Increased conversion rates and customer satisfaction. Delivered faster and more efficient website launches. Ensured continuous optimization of user experience (UX). Integrated CRM systems (HubSpot and Clientify) aligning sales and marketing efforts.

Front-End Developer | UX/UI Designer at ACC Comunicación

September 1, 2018 - August 11, 2025

Delivered over 15 bespoke Drupal, Prestashop, and Shopify projects for technology centers and e-commerce. Responsibilities included responsive development with HTML5, CSS3, SASS/SCSS, and preprocessors. Advanced theming and customization in Drupal using Twig. Integrated frameworks such as Bootstrap and Foundation. Front-end performance optimization. Modular development reusing visual and interface components. Configured Drupal blocks and views allowing clients to manage dynamic content.

Front-End Developer and UX/UI Designer at Hispavista

January 1, 2019 - August 11, 2025

Designed and developed corporate websites and e-commerce platforms in WordPress focused on user experience enhancement. Adapted projects to comply with usability and accessibility standards. Developed custom solutions to optimize performance and functionality, improving client satisfaction.

Editor-in-Chief at Nueva Gestión Empresarial de Navarra

July 1, 2004 - August 11, 2025

Editorial lead for a newspaper specializing in business and economics. Planned the editorial calendar. Collaborated with marketing and design teams. Coordinated with advertising and sales departments. Contributed to digital strategy. Stayed updated on economic and business-related topics. Mentored junior team members in journalism, editorial design, and publishing workflows.

Writer and Photographer at UPV/EHU, Basque University

July 1, 2002 - August 11, 2025

Worked as a writer and photographer for the Basque-Navarre University Newspaper, covering various events. Official photographer for UPV/EHU Summer and European Courses. Responsibilities included photographic coverage of courses and related events, editing and delivering materials to the University and collaborators, collaborating with local media and institutions in Gipuzkoa, and documenting and archiving visual materials.