I'm a Digital Marketing Specialist with 7+ years of experience driving digital marketing, performance marketing, and web design across B2B and B2C sectors. I optimize SEO, SEM, PPC campaigns, social media, email marketing, and analytics to boost online visibility, generate leads, and optimize campaigns using data-driven strategies. Beyond my marketing work, I'm a micro-influencer managing an Instagram community with 10,900+ followers, focused on lifestyle, UGC, and travel content. I translate audience insights into content strategy, engagement techniques, and social growth while delivering tangible results for brands and teams.

Gözde Courbis Poncet

I'm a Digital Marketing Specialist with 7+ years of experience driving digital marketing, performance marketing, and web design across B2B and B2C sectors. I optimize SEO, SEM, PPC campaigns, social media, email marketing, and analytics to boost online visibility, generate leads, and optimize campaigns using data-driven strategies. Beyond my marketing work, I'm a micro-influencer managing an Instagram community with 10,900+ followers, focused on lifestyle, UGC, and travel content. I translate audience insights into content strategy, engagement techniques, and social growth while delivering tangible results for brands and teams.

Available to hire

I’m a Digital Marketing Specialist with 7+ years of experience driving digital marketing, performance marketing, and web design across B2B and B2C sectors. I optimize SEO, SEM, PPC campaigns, social media, email marketing, and analytics to boost online visibility, generate leads, and optimize campaigns using data-driven strategies.

Beyond my marketing work, I’m a micro-influencer managing an Instagram community with 10,900+ followers, focused on lifestyle, UGC, and travel content. I translate audience insights into content strategy, engagement techniques, and social growth while delivering tangible results for brands and teams.

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Language

English
Fluent
Turkish
Fluent
French
Advanced

Work Experience

Digital Marketing Executive at RS Components Turkey
January 1, 2021 - August 11, 2025
Led web design projects, defined marketing strategies, and set brand positioning and visual standards using HTML and WordPress. Created compelling social media content and designed banners for B2B and B2C channels. Managed exhibition stands and weekly email marketing campaigns while maintaining website oversight. Used Adobe Photoshop, InDesign, and Illustrator to create marketing materials. Tracked performance with Google Analytics and managed Google AdWords campaigns. Enhanced brand image through strategic email marketing and conducted sponsorship negotiations. Engaged with customers and clients through targeted communications and multimedia content production.
Digital Marketing Specialist & Web Designer at 6Kare Emakin Software
May 1, 2017 - August 11, 2025
Spearheaded web design projects and lead generation campaigns using WordPress, HTML, and Adobe Creative Suite. Enhanced digital presence with strategic social media marketing and banner design. Oversaw CSR content and marketing materials creation. Monitored digital campaign performance using Google Analytics and AdWords. Negotiated with event sponsors and managed brand image through email marketing and promotions. Maintained website oversight, understood client needs, and produced audio/video content for training.
Digital Marketing Specialist at Ari Events and Organization
January 1, 2015 - August 11, 2025
Led web design and lead generation campaigns to boost visibility and attract new clients. Enhanced online presence through strategic social media content marketing and banner creation. Managed corporate social responsibility projects and ensured high-quality web content.
Digital Marketing Executive at RS Components Turkey
June 1, 2018 - January 31, 2021
Managed multi-channel digital marketing campaigns targeting B2B and B2C audiences. Optimized Google Ads campaigns and improved campaign performance using analytics. Monitored website traffic and marketing KPIs using Google Analytics. Executed email marketing campaigns to improve customer engagement. Designed marketing visuals and promotional materials using Adobe Creative Suite. Coordinated marketing activities for exhibitions and industry events.
Digital Marketing Specialist & Web Designer at 6Kare Emakin Software
February 1, 2015 - May 31, 2017
Designed and maintained company websites using WordPress and HTML. Developed digital marketing campaigns focused on lead generation. Managed social media accounts and produced marketing content. Analyzed campaign performance and optimized digital marketing activities.
Digital Marketing Specialist at Ari Events and Organization
March 1, 2014 - January 31, 2015
Executed digital marketing strategies to increase event visibility. Managed website updates and created online promotional materials. Implemented social media campaigns for customer engagement.

Education

PhD at Istanbul University
June 1, 2016 - September 1, 2023
Master's Degree at Marmara University
September 1, 2010 - May 1, 2013
Bachelor's Degree at Anadolu University
September 1, 2008 - July 1, 2010
Bachelor's Degree at Marmara University
August 1, 2006 - June 1, 2010
PhD in Political Sociology at Istanbul University
January 1, 2016 - January 1, 2023
Master’s Degree in Statistics at Marmara University
January 1, 2010 - January 1, 2013
Bachelor’s Degree in Econometrics at Marmara University
January 1, 2006 - January 1, 2010
Bachelor’s Degree in Foreign Trade at Anadolu University
January 1, 2008 - January 1, 2010

Qualifications

Driver Licence: B
January 11, 2030 - August 11, 2025

Industry Experience

Software & Internet, Professional Services, Manufacturing, Wholesale & Distribution, Other, Media & Entertainment